Social Media Usage Impacts the Desire to Undergo Cosmetic Procedures

A new study by researchers at Boston University Chobanian & Avedisian School of Medicine has found that time spent on social media and the use of photo-editing applications correlates with a person’s desire to undergo cosmetic procedures, and likely led to the increase in cosmetic visits seen during the COVID-19 pandemic. They also found patients who followed and engaged with celebrities and influencers on social media, as well as following and engaging with plastic surgery, dermatology or other accounts showing the results of cosmetic procedures on social media significantly influences the desire to have a cosmetic procedure done.

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