Marketing a New Device

By bundling professional marketing services into device purchases, device manufacturers are hoping to take the edge off surgeons’ concerns that the technology might gather dust, or could take years to pay off.
BTL launched its partnership with eRelevance in late 2015 to help cosmetic and other practices adding BTL’s Vanquish ME, Exilis Ultra 360, Ultra Femme 360 or Cellutone technologies market the devices. According to eRelevance, 130 practices have participated in the partnership.
The way it works is cosmetic surgeons who buy BTL devices get six months of marketing with eRelevance for free, then have to pay in the neighborhood of $10,000 to $20,000 annually to continue using eRelevance’s customer marketing automation service. The proprietary service, which automates and leverages a practice’s current customers, has helped BTL practices generate just over $16,000 in additional revenue, with an average of 19 more patient consultation requests per month.
Read more at Cosmetic Surgery Times >>