Make Smart Device Purchases

Performing a market analysis is key to making wise decisions about which medical devices to buy for aesthetic medicine procedures, according to Professor and Chair, Department of Dermatology, University of California, Irvine, CA.
“You have to know if  you have the business to support it,” says Christopher Zachary M.B.B.S., F.R.C.P., in an interview with Dermatology Times. “Do a market analysis of what it will cost you, what the consumables and maintenance costs will be, whether there’s a market for this procedure, whether your office can accommodate this device, and whether this is really something you enjoy doing. You will end up being very disappointed if it will not make good business sense.”
Speaking at the annual meeting of the Canadian Association of Aesthetic Medicine, Toronto, about which devices for aesthetic medicine applications clinicians should buy and why, Dr. Zachary notes devices can “cost you a lot of money unless you use them on a regular basis.”
Picosecond technology is very impressive but has a high price tag, and may not be a worthwhile investment if a clinician is not routinely removing tattoos or other pigmented lesions, Dr. Zachary notes. “Your older device with nanosecond technology might be just as good, depending on the size of the particles in the tattoos.”
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