Social Media and Micro-influencers
February 28, 2020By Jenny Robinson, Skin Body SoulSocial media is an incredibly powerful tool for your medical spa. It has dramatically changed the way [...]
Member Spotlight: Take a Ride on the Beauty Bus
February 24, 2020By Michael Meyer, Content Writer/Editor, American Med Spa Association As any marketing professional can tell you, it helps to have a hook—and [...]
Take an X-Ray of Your Practice
February 19, 2020By Terri Ross, Terri Ross ConsultingAs a practice management consultant and sales performance coach in the aesthetic space, I speak all over [...]
Credentialing and Creating Your Unique Value Proposition
January 22, 2020By Terri Ross, Terri Ross ConsultingProspective patients are buyers who want to know the answer to several questions. What's in it for [...]
4 Critical Elements for Converting Web Leads into Consultations
January 8, 2020By Terri Ross, Terri Ross ConsultingI'd like you to think about a few important questions: What percentage of your leads are coming [...]
Marketing vs. Laws: Tips That Might Land You in Hot Water
January 3, 2020By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa)In the medical aesthetic industry, marketing is a bit more [...]
The Secret Weapon That Will Explode Your Medical Spa Sales
December 18, 2019By Terri Ross, Terri Ross ConsultingAs a leading sales training expert in the aesthetic industry with vast experience as a medical device [...]
Learn from the Top 100 Injectors in America
December 16, 2019This year's list of the Top 100 Best Injectors in America is out, and several of them are ready to share tips [...]
Can Your Medical Spa Withstand the Wave of Website Inaccessibility Lawsuits?
December 9, 2019By Kita McCray, JD, ByrdAdattoThe Beach Boys believed, "If everybody had an ocean, across the USA, then everybody'd be surfin', like Californi-a." [...]
How to Build Your Retail Program
December 4, 2019By Terri Ross, Terri Ross ConsultingIncorporating retail products into your medical aesthetic practice can substantially strengthen your sales program, increase patient satisfaction, [...]
How to Use Influencers for Medical Spa Advertising
December 2, 2019By Sam Pondrom, JD, Associate, ByrdAdattoSocial media is discussed ad nauseam, so it's always important to begin any discussion of social media [...]
Launching a Medical Aesthetics Practice: Key Factors to Consider
November 20, 2019By Terri Ross, Terri Ross ConsultingLaunching a medical aesthetics practice can be an incredibly challenging but ultimately rewarding venture. Before opening the [...]