Building a cosmeceutical brand

Dermatologists who sell cosmeceutical products in their offices have options. Among the popular choices: They can sell already branded lines or brand their own skincare, hair, nail and other products. 
While selling a popular cosmeceutical brand in the office can create a revenue stream for dermatology practices, it’s more likely that practices that have their names — and not another company’s name on those products — will reap other bottom line benefits, like client loyalty, repeat business and greater name recognition, according to Cheryl Whitman, CEO, of the aesthetic business consulting firm Beautiful Forever.
Read more at The Aesthetic Channel >>