Only 1 Week Left! Don’t Miss AmSpa’s “How to Successfully Open or Improve Your Medical Spa”
How Serious Are You About Success and Profit?
AmSpa’s Medical Spa Boot Camp: How to Successfully Open or Improve Your Medical Spa or Medical Aesthetic Practice
Only 5 seats left!
West Palm Beach, FL | March 14-15, 2016
“This program is designed to be the most intensive and in-depth training program ever developed for 
Register today!
The Agenda
Day 1 (Monday, March 14)
8-8:30 am: Breakfast and Registration
8:30-9 am Opening Keynote: Alex R. Thiersch, Founder/Director, AmSpa
9-10 am The Plan | Speaker: Bryan Durocher, Founder, Durocher Enterprises
* How to do market research for your medical spa
* Who is your client?
* What is the competitive landscape of and need for your services in your area?
* How to draft a business plan for a medical spa or a medical aesthetics facility.
* Should you work with a consultant?
* How to obtain capital for your business.
10-10:15 am Break: Morning Break
10:15-11 am The Build | Speaker: Bryan Durocher, Founder, Durocher Enterprises
* How to create a profitable floorplan.
* How to design a profitable retail area.
* What is the ideal business flow for optimum guest experience and retail sales?
* Top 5 tips for a successful expansion/top 5 tips for a successful new build
* How do you find the right architect/builder/decorator to meet your spa’s specific needs?
11 am-12 pm The Team | Speaker: Milan Roy, One Source HR and Risk Solutions
• Hiring right
• Payroll
• Commission structures and plans
• Growth opportunities for team members
• Strengths-based hiring
• Employee retention
• Investing in education and your team
• Incentivizing your team.
12-1:15 pm Lunch Sponsored by BTL Aesthetics
1:15 – 3 pm The Books | Curt Rosner, CPA/ABV, CFF, Partner, EisnerAmper LLP
• What is the best corporate structure for your business?
• Best accounting practices
• Common tax write-offs/deductions
• Software must-haves
• Managing overhead—what’s appropriate for various business sizes/structures
• Putting financial metrics and goals into place and following up on them.
3-3:30 pm Break: Afternoon Break
3:30-5 pm The Launch | Tim Sawyer, Crystal Clear Digital Marketing
* Marketing and cross-marketing
* How to form lucrative partnerships
* How to hold profitable events within a medical spa
* Is advertising worth it?
* How to build momentum within your business
5-7 pm Cocktail Reception
Day 2 (Tuesday, March 15th)
8-8:30 am-Continental Breakfast
8:30-9 am Opening Keynote
9-10 am The Law—OSHA and HIPAA | Jeffrey L. Cohen and Jacqueline A. Bain, The Florida Health Care Law Firm; Alex R. Thiersch, Founder, AmSpa
OSHA compliance in a medical aesthetics practice.
• 5 steps to attaining OSHA compliance.
• 7 common areas where OSHA will get you.
• What you should do should your OSHA surveyor pay you a visit.
• How to write and teach your workplace safety programs, who should be trained, and what must be kept ongoing.
HIPAA and its application within a medical aesthetic practice
• Common HIPAA liability exposures.
• HITECH Act of 2009 with expanded HIPAA privacy rules in 2013 … what they mean to you.
• Policies and training needed to be HIPAA compliant
10-10:15 am Morning Break
10:15 am – 12:15 pm: The Law | Jeffrey L. Cohen and Jacqueline A. Bain, The Florida Health Care Law Firm; Alex R. Thiersch, Founder, AmSpa
• Overview of Florida rules and regulations affecting the medical spa, medical aesthetic and laser industries
• Commissions: The fee-splitting conundrum – is it legal? Is Groupon fee-splitting?
• Current hot topic state-specific issues affecting the industry.
• Ownership: Who can own a medical spa? How best to structure a corporation?
• Medical spa supervision and delegation: Must a physician be present and examine every new patient?
• Aestheticians and laser technicians: What they can and cannot do in a medical spa.
• The laws surrounding referrals and gift cards.
12:15 am – 1:30 pm Lunch sponsored by Environ Skin Care/Dermaconcepts
1:30 – 2:30 pm: The Infrastructure | Terri A. Wojak, True U Education, and Candace Noonan, Environ Skin Care/Dermaconcepts
• Working with vendors who will work with you
• What to look for in education and marketing support
• How to look for a new product line
• When to buy vs. when to lease
2:30 pm-2:45 pm: Afternoon break
2:45 – 3:45 pm: The Long-term | Dori Soukup, InSPAration Management
• How to build on initial success
• How to hold strategic planning
• Goal-setting strategies
• Setting measures for success
3:45 pm – 5 pm Closing: The Lessons | Louis Frisina
* What crucial success lessons have you have learned as a medical spa business owner/physician over the years
Don’t Wait! Only 10 Seats Remain!
Along with this incredible education, attendees also receive a handbook and flash drive to help implement the strategies learned from the event. Meals are also included, as well as a lively cocktail reception featuring delicious appetizers and free cocktails! Also, receive 5.5 Category I CMEs through the free book Risk Management for the Practicing Physician from OJM Group, as well as free access to two other physician-specific titles.
This unparalleled program is limited to 35 attendees and only 10 seats remain…sign up TODAY
to ensure a seat. AmSpa members receive an additional $100 discount! Bringing more than one person from your practice? A discount applies for that situation, as well.
This premium-value seminar includes:
• Cutting-edge, executive workshop on operations, marketing, laws, medical spa planning and more!
• Handbook and flash drive on how to open a medical spa.
• Enduring material certified for 5.5 AMA PRA Category 1 CME CreditsTM
• Breakfast and Lunch (both days), and Saturday reception
• Discounted hotel room rate
Only $995–AmSpa members save $100 and those bringing more than one attendee save even more!
Register today and don’t miss out on the highest-quality medical spa training in the industry! Questions or prefer to register via phone? Please contact 312-981-0994 or info@americanmedspa.org.
Thank you to AmSpa’s Exhibitors and Sponsors