5 Ways to Prepare Your Business for a Pandemic
March 19, 2020By WeaveOur society is in the middle of a pandemic. It remains unclear what will unfold in the days to come, but [...]
Credentialing and Creating Your Unique Value Proposition
January 22, 2020By Terri Ross, Terri Ross ConsultingProspective patients are buyers who want to know the answer to several questions. What's in it for [...]
How to Conduct a Practice Assessment for Your Medical Spa
January 10, 2020By Jay Reyero, JD, Partner, ByrdAdattoWe are all familiar with New Year's resolutions. At the end of each year, we conduct a [...]
Is It Legal to Practice as a Medical Aesthetician?
January 6, 2020By Sam Pondrom, JD, Associate, ByrdAdattoHiring an aesthetician in a medical spa can have many benefits to your business, but many professionals [...]
Marketing vs. Laws: Tips That Might Land You in Hot Water
January 3, 2020By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa)In the medical aesthetic industry, marketing is a bit more [...]
The Secret Weapon That Will Explode Your Medical Spa Sales
December 18, 2019By Terri Ross, Terri Ross ConsultingAs a leading sales training expert in the aesthetic industry with vast experience as a medical device [...]
How to Build Your Retail Program
December 4, 2019By Terri Ross, Terri Ross ConsultingIncorporating retail products into your medical aesthetic practice can substantially strengthen your sales program, increase patient satisfaction, [...]
How to Use Influencers for Medical Spa Advertising
December 2, 2019By Sam Pondrom, JD, Associate, ByrdAdattoSocial media is discussed ad nauseam, so it's always important to begin any discussion of social media [...]
Launching a Medical Aesthetics Practice: Key Factors to Consider
November 20, 2019By Terri Ross, Terri Ross ConsultingLaunching a medical aesthetics practice can be an incredibly challenging but ultimately rewarding venture. Before opening the [...]
Portrait of a Medical Spa Owner, Part 1: The Doctor
November 18, 2019By Michael Meyer, Content Writer/Editor, American Med Spa AssociationIn the early days of the medical aesthetic business, it was more or less [...]
Who Can Do What in a Medical Spa?
November 15, 2019By Bala Mohan, JDThe question of "Who can do what treatment in a medical spa" is coming up more and more frequently [...]
What to Look for When Purchasing a Laser
October 28, 2019By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa)Laser treatments are a staple of the medical aesthetic industry. [...]