Plastic Surgeons Urged To Educate On Twitter

December 8, 2016

Plastic surgeons should tweet evidence-based information more often and always use the hashtag #plasticsurgery, according to a report in the December issue of Plastic and Reconstructive Surgery®.
“Twitter provides a great opportunity to engage with and educate patients and the public about plastic surgery,” says study author Olivier Alexandre Branford, MA, MBBS, PhD, MRCS, FRCS, a plastic surgeon at the Royal Marsden Hospital, London.”But all too often, the conversation is dominated by celebrity gossip and marketing by practitioners who aren’t Board-certified plastic surgeons.”
The researchers analyzed the sources and types of information about plastic surgery available on Twitter. Of nearly 2,900 tweets including the words “plastic surgery,” about 70 percent were posted by members of the public. Just six percent of plastic surgery tweets were made by plastic surgeons.
Read more at Modern Aesthetics >>

Become a member

Get the tools you need to succeed in the medical spa industry.

Related
    • FDA Approves First New Sunscreen Ingredient in 20 Years
    • Allergan Aesthetics Releases ‘The Aesthetics Evolution: What Consumers Really Want’ Highlighting Consumer Motivations and Expectations in Aesthetics
    • Moxie Announces Treatment Plans
    • Pacific Reliance Medical M&A Advisors Becomes Platinum Vendor Affiliate with the American Med Spa Association
    • Misinformation on Hyaluronic Acid (HA) Fillers Taking Over Your Practice? A New Fact-Based Campaign by Allergan Aesthetics Sets the Story Straight