Price Transparency

As physicians pursuing cosmetic patients, we’ve become more marketing director than healthcare provider in some instances. It feels like we’re in a hamster wheel of marketing; spending money in an effort to get more traffic and more clicks to our website. So what do we have to show for it?
Are you having any luck following up on those “clicks?” Probably not. 
Why? Because a click is just that: a nameless push of a mouse button. A click has no identifiable information. Without contact information, we’ve accomplished nothing.
More on that in a bit.
I moved to San Francisco a little under three years ago. I was new in town; no one knew me and I had no discernable marketing budget. I knew if I were going to build a practice in this market, I would need more than just clicks. With six other plastic surgeons in the building, I knew I needed leads that contained contact information.
However, contact information from randomconsumers would not be adequate. I needed a lead that simultaneously gave me legitimate contact information from a qualified individual. So what makes someone qualified? They need to be a good candidate for the services I provide and they need to understand their out-of-pocket responsibility for their cosmetic procedure of choice.
 
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