Earn More Money by Understanding Your Brand
Industry experts took the stage at Skin Inc. LIVE! during Skin Inc.’s Face & Body Southeast spa conference and expo to share their insight on some of esthetics’ hottest topics, including how to grow and market your brand.
Increased face time with clients helps estheticians to build a reputation and for clients to reach their skin goals.
“The more they see you, the better their skin is going to look, period,” said Lisa Stewart, owner of Solia Spa and creator of Peri Skin Care, during her demonstration “Sensitive Skin Simplified: 3 Powerful Tips on Treating Skin Sensitivities.”
Estheticians can achieve this by staying in the room during masks and other similar treatments to give clients a massage—all of which can be marketed. Stewart warned about over-treating the skin, however, as more product is not always better.
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