Vagaro Research Highlights LGBTQIA+ Hair & Beauty Consumer Perspectives

July 18, 2024

Vagaro, Inc., in partnership with Talker Research, polled 300 LGBTQIA+ beauty consumers for their experiences and insights about the beauty industry.

Key highlights:

Two-thirds of participants say they feel represented in the mainstream hair & beauty industry
Among age groups, Gen X reported the highest level of comfortability with their gender expression
26% of participants say LGBTQIA+ representation is an important factor when choosing a business to book a beauty appointment
Among age groups, Gen Z was more likely to consider representation in staff an important factor
27% of participants prioritize purchasing products from LGBTQIA+ friendly brands

Learn more about the hair and beauty findings at Vagaro >>

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