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The Golden Girls: How 70 the Became New 20

November 21, 2017

It’s an exciting and groundbr­eaking time to be a part of the beauty industry. Social media has given consumers a voice to reach cosmetic companies around the globe, while the digital beauty revolution has made it possible for consumers to find the beauty and personal care product that perfectly fits their personal criteria.
So, what does this mean for the industry? Inclusivity is at an all-time high. 
Rihanna’s Fenty Beauty launched with 40 different shades of foundation and 30 skin sticks, ranging from the darkest of skin tones to the lightest. Halal cosmetics are steadily making their way into mainstream markets. Transgendered spokesmodels are gracing the glossy pages of magazines in ads for the biggest cosmetics companies in the world. Male beauty vloggers are gathering millions of subscribers on YouTube. Oh, and the newest Covergirl is 69 years old.
Read more at Global Cosmetic Industry >>

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