Study Shows Men are Outspending Women at Med Spas

Men are outspending women by 13 percent in med spas, according to Bryan Durocher, founder of Essentials Spa Consulting and Durocher Enterprises. Men are seeking body-contouring treatments to lessen breast fat or “moobs” and to reduce their flanks, as well as requesting testosterone treatments, laser procedures, and injectables.
 A recent survey by American Med Spa Association (AmSpa) revealed that millennials account for 20 percent of medical spa clients, and as millennials enter their prime income-earning years the numbers will increase. “Men are going to go from ten percent of the marketplace to 30 percent in the next decade due to male millennials,” says Durocher. “This would never happened in the boomer or x’er generations. Millennials between the ages of eighteen and thirty-four are more aware and involved in medical spa treatments.”
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