Specialty Salon Services: Building Sales by Doing One Thing Well

Emboldened by the success of Drybar, a new breed of single focused salons is flourishing. These specialty providers attract customers, especially younger women, by bringing services once relegated to backrooms of salons or just an ancillary process at a physicians’ offices out in the open — literally as many of them occupy prime store front real estate.
Some have blueprints to duplicate the success of Drybar. In just eight years, Drybar’s sales zoomed from $1 million to well over $100 million leaving many consumers to wonder what they did before the bright yellow blowout emporiums hit the streets. The new trailblazers adapt the Drybar strategy to skin care and aesthetic procedures such as Botox or microblading — the buzzy procedure where semi-permanent pigment is applied by a needle to achieve fuller brows.
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