Kindness Is Power’ Initiative Launches during October’s Eczema Awareness

This October, in recognition of Eczema Awareness Month and National Bullying Prevention Awareness Month, Eau Thermale Avène, the award-winning skin care line with over 270 years of expertise in caring for sensitive skin, expands its #AveneHope program to launch its Kindness Is Power initiative. This new campaign is inspired by the story of Carissa Chilson, a tenacious and spirited12-year-old Eczema patient from Dallas-Fort Worth, Texas.
Since infancy, Carissa has been battling Eczema, a serious inflammation of the skin that causes dryness, intense itching, redness, sleep deprivation and other adverse effects. Carissa’s chronic flare-ups not only left her skin raw, extremely irritated and open to infection, they also impacted her self-esteem. Classmates taunted and teased her about her condition and even spread untrue rumors that she was infectious. Desperate for a solution, Carissa’s family explored every option for treatment of her Eczema, from steroids to homeopathic remedies—all to no avail. Carissa continued to suffer, both physically and emotionally. There seemed to be little hope—until Carissa and her family discovered Avène.
Read more at PR Newswire >>