How Technology Revolutionized the Business of Tattoo Removal

Now, dermatologists are much more willing to work with patients who want their tattoos to go away. At the same time, laser technology is giving dermatologists more power than ever to make tattoos dim or disappear.
But tattoo removal isn’t a simple, painless, or inexpensive process. “Patients are quickly discouraged by the cost and the number of treatments,” cautions Suzan Obagi, M.D., an associate professor of dermatology and plastic surgery and director of the cosmetic surgery and Skin Health Center at the University of Pittsburgh Medical Center.
Indeed, only the simplest and least colorful tattoos tend to vanish entirely after treatment. “Many patients come in with unrealistic expectations, and only about 50% of them follow through on the treatments to the bitter end,” says George J. Hruza, M.D., MBA, a dermatologist in private practice and adjunct professor of Dermatology at St. Louis University. 
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