Prior to the economic downturn of 2008, medical aesthetic franchises were common; however, ever since the Great Recession, the industry has been [...]

Hire on personality; train on tasks. This mantra has been followed by some of the most successful businesses. Rather than recruiting first—or [...]

By Renee E. Coover, JD, ByrdAdattoSocial media in plastic surgery practice continues to explode, driven by the marketing opportunities created by the [...]

By Justin Harper, MD, on behalf of Bellus MedicalI often say that microneedling is the single most underestimated treatment in the current [...]

After having her second child, Marria Pooya contemplated becoming a full-time mom, but the former Wall Street financial analyst couldn't resist the [...]

By Jeff Segal, MD, JD, ByrdAdatto and Medical JusticeHave you heard of Botto Bistro? It's a pizzeria in the Bay Area. Chef [...]

When consulting with cosmetic practices, I ask them who their preferred patient is, and the answer is typically, “Everybody!” The challenge with [...]

By Terri Ross, Terri Ross ConsultingWhen I first started my business, I was well aware of the positive impact I would make; [...]

By CynosureAre you ready to get into aesthetics, but are struggling to choose the right company? Ensure that you're partnering with a [...]

Marketing campaigns might vary by practice but successful marketing always comes down to addressing three key issues, according to Adam DeGraide, CEO [...]

Recently, Hologic, Inc. announced the promotion of Erik Anderson to president of its Cynosure division. As the medical aesthetic division of Hologic, [...]

When Shawna Chrisman, acute care nurse practitioner, opened Destination Aesthetics in 2011, she hoped it would provide her with some flexibility and [...]