• Medical Spa Show 2023 General Session Recap

    February 4, 2023

    By Madilyn Moeller, Editorial Assistant, American Med Spa AssociationThe sixth annual Medical Spa Show conference program kicked off at the luxurious Wynn [...]

  • Engage Technologies Group and APX Platform Announce Merger to Form Full-Service, Medical Practice Management, Business Insights and Patient Engagement Solution

    January 27, 2023

    Engage Technologies Group, Inc., a cloud-based SaaS company that has invented a powerful technology platform that seamlessly unites marketing automation, expertly curated [...]

  • The 2022 Medical Spa State of the Industry Executive Summary in Context

    January 24, 2023

    Figure displays medical aesthetics industry annual revenue ($ in billions).By Madilyn MoellerDay-to-day life in medical aesthetics looked very different two summers ago. [...]

  • Job Snob and the American Med Spa Association (AmSpa) Form New Partnership to Create Medical Aesthetic Job Board

    January 17, 2023

    By Michael Meyer, Content Manager, American Med Spa Association (AmSpa)Job Snob has partnered with the American Med Spa Association (AmSpa) to power [...]

  • Your “New Service” Marketing Plan: 3 Steps to Success

    January 12, 2023

    By Etna InteractiveIntroducing—or re-introducing—a service is an incredible opportunity for growth. But no product or service sells itself. You need to do [...]

  • Ideal Image Announces Sharon M. Leite as CEO

    January 12, 2023

    Ideal Image announced that Sharon M. Leite has been named as its new Chief Executive Officer. Ms. Leite will succeed David Prokupek, [...]

  • California Finally Releases Application on Independent Nurse Practitioners

    January 10, 2023

    By Patrick O’Brien, JD, Legal Coordinator, American Med Spa AssociationIn 2020, California passed a new law, known as AB 890, which provided [...]

  • The Evolving Face of Medical Spa Ownership

    December 27, 2022

    By Michael MeyerEvery medical spa has a story behind it. Whether it’s a single advanced practice registered nurse (APRN) scrimping and saving [...]

  • Designing Your Ideal Medical Spa

    December 20, 2022

    By Mitra SilvaThe renovation/building process can be likened to a journey where you must take strategic steps to reach your destination—in this [...]

  • Member Spotlight: Creating Whole-body Wellness

    December 6, 2022

    By Madilyn MoellerYoung adults are encouraged to make safe, practical career choices. For one practitioner, a series of sensible decisions led her [...]

  • Website analytics. Patients find med spa in AI search.

    Digital Marketing: A Complete Must for Medical Spas

    November 18, 2022

    By Growth99Since the beginning of the 21st century, technology has been unstoppable in advancing. The world has been accustomed to its works [...]

  • How to Prevent Employee Turnover

    November 15, 2022

    By Terri Ross, APX Platform Preventing employee turnover is very important to the financial health of a medical spa or plastic surgery [...]