• Why Your Medical Spa Needs Brand Strategy

    June 7, 2024

    A medical spa brand style guide showcasing how to use color, typography and logo files.By Lisette Harrington, Mila Design Co.As a medical [...]

  • Find Your Blueprint at AmSpa’s Denver Medical Spa Boot Camp

    May 30, 2024

    By Alex R. Thiersch, JD, CEO of the American Med Spa Association (AmSpa)Starting Friday, June 7, AmSpa will host its first Medical [...]

  • Understanding Color Psychology in Health Care Design

    May 24, 2024

    By Mitra Silva, Simour Design“Color is a power which directly influences the soul." – Wassily KandinskyEvery detail matters in health care design. [...]

  • Streamline the Technology in Your Medical Spa

    May 17, 2024

    By Skytale GroupThe universe of medical spa technology is vast. There are so many options that help elevate a practice’s operations, from [...]

  • Cellphone and tablet.

    How to Build an Effective Email Newsletter

    March 22, 2024

    By Terri Ross, APX PlatformOne of the easiest and most direct ways to stay in touch with current, new and prospective clients, [...]

  • The Most Important Metrics Your Medical Spa Should Track in 2024

    February 21, 2024

    By Kendall Reed, Maven Financial PartnersUnderstanding your data is essential to making smart business decisions. If you haven’t been tracking your practice’s [...]

  • Med Spa Business Planning: A Step-by-Step Guide

    February 19, 2024

    By Bryan Durocher, Founder and President of Durocher Enterprises A detailed business plan is a must-have for a successful, profitable, and sustainable [...]

  • How to Leverage Your GBP to Expand Visibility in the Google 3-Pack

    February 16, 2024

    By MedShark DigitalFor medical practices looking to be competitive online, ranking on the local Google 3-Pack is a vital strategy. From conducting [...]

  • Secrets to Selling Your Medical Spa: Professionally Prepared Financial Statements

    February 2, 2024

    By Pacific RelianceAre you contemplating selling your successful medical spa? Whether you have retirement on your mind, or perhaps you are wanting [...]

  • Medical Spa Seasonality: Planning for Peaks and Troughs

    January 30, 2024

    By Andrew Miller, Maven Financial PartnersYour Medical Spa made it through one of the busiest times of the year—the holiday season. Between [...]

  • How a Medical Spa’s Service Mix is a Predictor of Success

    January 4, 2024

    By Skytale GroupFrom a consumer perspective, medical spa treatments are in higher demand than ever before. Whether seeking injections such as neuromodulators, [...]

  • Private Equity and Growth Capital: Medical Aesthetics’ New Reality

    November 29, 2023

    By Michael MeyerIt’s no secret that medical aesthetics have been tremendously successful in recent years. According to AmSpa’s 2022 Medical Spa State [...]