• Receptionist takes call at front desk

    Before You Raise Your Med Spa Marketing Budget, Look at Your Calendar

    October 2, 2026

    By Jennifer Orechwa, Founder, Salt Marketing It's Monday morning. Your Instagram post did well, the front desk is fielding calls, and the [...]

  • Marketing plan of action: four businesswomen discuss.

    Four Marketing Challenges Med Spa Owners Face — and How to Address Them Head on with Better Positioning

    September 25, 2026

    By Elisa Csiszer, Founder/Principal, Positioned Advisory Services LLC The med spa industry has grown more than fivefold since 2010, expanding from roughly [...]

  • Med Spa Email Marketing: How to Turn Your Patient List Into More Bookings

    September 18, 2026

    By Aesthera Marketing Med spas put a lot of effort into finding new patients. You’re investing in SEO, keeping up with social [...]

  • Pixel Tracking Lawsuits: What Medical Spas Need to Know

    September 14, 2026

    By Patrick O'Brien, JD, and Derek Hauk, American Med Spa Association Many medical spas, physician practices, and healthcare providers rely on website [...]

  • Med Spa Event Marketing Starts Before You Send the Invite

    September 1, 2026

    A packed room does not automatically mean a successful event. If people come, have a drink, watch a demo and leave without [...]

  • Why Med Spa Marketing Goes Wrong: 7 Problems to Watch for Before You Sign a Contract

    July 24, 2026

    By Jennifer Orechwa, Founder & CEO of Salt Marketing Med spa owners rarely hire a marketing agency because they simply want more [...]

  • Cellphone and tablet.

    Google vs. Meta Ads for Med Spas: Which Actually Drives Bookings?

    June 22, 2026

    By Aesthera Marketing For most med spas, paid advertising eventually becomes part of the growth strategy. The question isn’t whether to run [...]

  • Designed by Stax

    Designed by Stax Becomes Platinum Vendor Affiliate with the American Med Spa Association

    May 19, 2026

    Designed by Stax has joined the American Med Spa Association (AmSpa) as a Platinum Vendor Affiliate. Designed by Stax is a full [...]

  • Just Digital Launches Aesthera Marketing, a Dedicated Agency for Med Spas and Aesthetic Practices

    May 8, 2026

    Just Digital Inc, a full-service digital marketing agency based in Los Angeles, California, has officially launched Aesthera Marketing – a new brand [...]

  • Growthstack by Influx Marketing's booth in the exhibit hall of Medical Spa Show 2026, presented by AmSpa.

    Influx Marketing Introduces Growthstack, a New All-In-One Growth Platform Built for Med Spas

    April 28, 2026

    Influx Marketing has officially introduced Growthstack, a new all-in-one growth platform created specifically for medical spas. Developed by Influx, an aesthetic-focused marketing [...]

  • Marketing plan of action: four businesswomen discuss.

    10 Marketing Truths Every Aesthetic Practice Needs to Hear Right Now

    April 24, 2026

    By Lori Werner, Founder of Medical Marketing Whiz I was on stage at the Medical Spa Show 2026 in Las Vegas, and [...]

  • The Med Spa Conversion Pathway: from website visitor to booked client. Chart reads left-to-right: Attract the right visitors, Engage with clear messaging, Build trust & drive action, Make booking effortless.

    Med Spa Website Conversion: How to Turn Visitors Into Booked Appointments

    April 17, 2026

    By Salt Marketing Med Spa Website Conversion: Turn More Visitors Into Booked Clients If your med spa website attracts visitors but struggles [...]