Over-60s Don’t Seek Out Anti-aging Skin Care Products: Study

Contrary to popular belief, a higher proportion of over-60-year-old consumers use facial and body moisturisers without explicit anti-ageing claims than those who use products with rejuvenating properties, according to Euromonitor International’s latest study: Challenges and Opportunities in Targeting the Senior Consumer.
The global survey’s data, collected in 2014, maps out beauty regimes, product usage frequency and path-to-purchase factors by age group. 35 per cent of the respondents aged over-60 stated that they used anti-ageing products in the three months prior to the survey. 
The study highlighted a need for manufacturers to clearly segment prevention and protection ranges in their anti-ageing portfolios.
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