Fall Marketing Tactics

Should cosmetic surgeons change their marketing tactics as the warm months of summer slowly turning into the cold snaps of fall?Dermatologist and cosmetic surgeon Joel Schlessinger M.D., says his practice is particularly seasonal in its approach to marketing.“Since we have a limited summertime, most individuals plan their cosmetic adventures based on the time of year,” says Dr. Schlessinger, president of Omaha, Neb.-based LovelySkin.com. “For example, our liposuction business swells in the few months leading to swimsuit season (April and May, especially). Then, after September, it trails off greatly until the early spring.”The cosmetic surgeon says he bases ad placement on the seasonal rhythms of patient demand. But weather changes aren’t the only drivers of cosmetic surgery preferences.“When it comes to facial treatments, there is a rhythm there… that falls into broad categories, such as weddings, reunions and family gatherings,” he says. “We tend to see significant attention to the face and body during holiday seasons and, particularly, the Christmas holidays. Also, the summer wedding and reunion season is a huge time for our practice.”Read more at Cosmetic Surgery Times.