Improving Cosmetic Consults

There’s an art to the way cosmetic procedures are done. But did you know, there’s also an art to how you communicate and present those procedures to patients and potential patients?
The art of communication must be mastered to gain patients’ trust and, ultimately, to become better doctors, according to Kathleen M. Welsh, M.D., founder and principal, Bay Area Cosmetic Dermatology, San Francisco, Calif. Dr. Welsh presented on “The Art of the Cosmetic Consult in Every Type of Practice” today at the 2016 American Society for Dermatologic Surgery (ASDS) annual meeting in New Orleans.
“Developing a rapport with your patients will make every interaction with them better, and this naturally leads to trust,” Dr. Welsh tells Dermatology Times. “This trust allows patients to believe in you and to engage in more treatments with your office. Treating the right patients–those who have realistic expectations, with no obvious psychopathology–will also make your practice more rewarding.
The consult is a time for building strong bridges with patients. It’s also a revealing opportunity—one in which doctors can determine whether those bridges should be built, at all.
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