Mastering the Medspa

Differentiate and Standout
The duo prides themselves on their conservative and focused approach to aesthetics, differentiating LexRx from popularized MedSpas. “We encourage clients to come back in 2 weeks for a touch-up,” Costa says.
LexRx is aware that potential clients may consider medspas or elsewhere for services, including places that offer discount promotions. “While our prices may be higher than others, we provide consistent and quality results every time,” Costa says. “We set ourselves to a standard of excellence and we feel that our results demonstrate that.”
Costa and Rogers are also strong advocates for other advanced practice providers engaging in a more rigorous training program, “especially in an industry where there is a lot of variation and inconsistencies,” Rogers says. “Taking a step back and having a focus on education is really important for practice.”
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