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Crown Aesthetics’ SkinPen Launches Feel Seen Campaign, Featuring Olivia Culpo

March 20, 2025

Crown Aesthetics, a division of Crown Laboratories and a leader in the dermatologic and aesthetics medical device industry, announced that SkinPen, the first FDA-cleared microneedling device and #1 microneedling brand in the US, is proud to unveil its first direct-to-consumer campaign, showcasing the transformative journey of microneedling with visible, impactful results. Feel Seen brings compelling storytelling to life, highlighting the impact of SkinPen by improving skin concerns and the confidence those results inspire. Amplifying the campaign is an exclusive partnership with real patient, model, actress, and entrepreneur Olivia Culpo, who incorporates SkinPen into her beauty routine to help prepare her skin for life’s biggest moments.

The Feel Seen campaign debuts an extended lifestyle-focused brand film series. The series highlights women in everyday moments, showing how SkinPen helps allow them to embrace their true selves—allowing them to Feel Seen. Complementing the brand film is the Behind-the-Seens series which is introduced by Olivia Culpo and shares real patient stories. These high-impact commercial spots explore the skin-transforming benefits of SkinPen. SkinPen, is inspiring a movement to empower individuals to embrace their true selves.

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