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Botox Cosmetic Unveils “The One & Only” Campaign Featuring Real People and Their Distinctive Stories

September 16, 2025

Allergan Aesthetics, an AbbVie company, announced a new chapter for Botox Cosmetic with the debut of “The One & Only” campaign, a national, multichannel marketing initiative that champions self-expression and individuality. 

The One & Only campaign features real, everyday people, both new and repeat patients, treated with Botox Cosmetic. The campaign depicts each person doing what they love, while showing off their individuality. The One & Only campaign demonstrates that patients are their same unique selves, even after treatment. The tagline for the campaign is, “The one & only Botox Cosmetic. The one & only you.”

“Just as each person is distinct, so too are their aesthetic goals. As a champion of authenticity, Allergan Aesthetics’ new campaign features real people, not actors, who rely on Botox Cosmetic’s precise, predictable results,” said Glen Curran, Senior Vice President, U.S., Allergan Aesthetics. “When it comes to being yourself and choosing treatment with Botox Cosmetic, there’s no substitute for the real thing. The one and only Botox Cosmetic continues to empower patients throughout their treatment journey.”

Read more about The One & Only campaign at AbbVie >>

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