Business tips, marketing how-tos, and the medical spa laws you need to know, online and on-demand.
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Medical Spa Virtual Boot Camp

Premium Medical Spa Business and Legal Education

Online and On-demand

The AmSpa Virtual Boot Camp includes 12 hours of high-quality, on-demand education based on AmSpa's successful Medical Spa & Aesthetic Boot Camp series, all on one easy-to-use online platform. Featuring AmSpa's incredible array of industry-leading speakers, this course will give you the education you need to improve every aspect of your business starting today.

successful retail strategies
marketing plan
proft and loss

Master the business of medical spas from the comfort of your own chair

Business Processes and Profitability Tips
Medical Spa Marketing Tactics
Long Term Growth Strategies
Legal Compliance Guidelines

14 On-demand Videos
14 Downloadable Presentation PDFs
23 Additional Reference Articles
61 Sample Forms

"After diving into the material, I am beyond impressed with how extensive the resources are and the depth and breadth of each presentation. Every presenter, from Alex Thiersch to Bryan Durocher to Terri Ross and all the others, freely shares their experiences, knowledge and “insider“ info. This has been excellent and Incredibly valuable. Thank you very much for offering this from home!"

Suzanne Michaels,
Wake Forest, NC

 

Pricing

AmSpa Plus Member

$399 (Save $200!)

AmSpa Basic Member

$549 (Save $50!)

Non-member

$599

If you've already purchased the Virtual Boot Camp you can log in here to continue learning.
Purchase guarantees access for up to six months from the date of the transaction.

Not an AmSpa member?

Find out how AmSpa can help transform your practice!

What You'll Learn

teachable online platform
Easy-to-use Online Platform
Access all of this education, along with all downloadable documents, in one single place:
  • 14 On-demand Videos
  • 14 Downloadable Presentation PDFs
  • 23 Additional Reference Articles
  • 61 Sample Forms

Purchase guarantees access for up to six months from the date of the transaction.
keys to success
Opening Keynote: Keys to Success
A welcome from AmSpa's Founder and CEO, along with 8 tips that could be key to the success of your medical aesthetic practice.

Alex R. Thiersch, JD
AmSpa

alex thiersch
Alex Thiersch, JD, is the Founder and CEO of the American Med Spa Association, and he is also a partner at the business, healthcare, and aesthetic law firm of ByrdAdatto. He has extensive experience representing industry professionals before state medical boards, and is one of the most sought after speakers in the country regarding matters of practice management and medical aesthetic law including conferences for the American Society of Plastic Surgeons, the American Society for Aesthetic Plastic Surgery, the Global Aesthetics Conference, Vegas Cosmetic Surgery, the American Academy of Anti-Aging Medicine, The Medical Spa Show, and others.
the plan
The Plan
Learn the essentials of medical spa business planning including:
  • Developing a business plan;
  • Conducting market research;
  • Setting timelines;
  • Finding your ownership style;
  • Profitably designing your space.

Bryan Durocher,
Durocher Enterprises

bryan durocher
Bryan Durocher is the author of Wake Up… Live the Life You Love… in Beauty, and is the founder of Essentials Spa Consulting and Durocher Enterprises. Durocher was named one of the “Top 20 People to Know in the Beauty Industry” by Global Cosmetic Industry magazine, and provides coaching, consulting, global industry trends and marketing solutions for medical spa, spa and industry professionals. He has been published in many articles and has provided business education at a variety of national and international industry events.
the financials
The Financials
What you need to know about medical spa financials including:
  • Reviewing financial statements;
  • Managing cash flow;
  • Maximizing rofitability;
  • Creating a budget; and
  • Measuring metrics and goals.

Ben Hernandez,
Skytale Group

ben hernandez
Ben Hernandez is a partner at Skytale Group who specializes in strategic management consulting for various service industries. He also offers his clients corporate-level financial analysis and guidance. As a co-founder of Skytale Group, Ben is passionate about leading an organization that people are proud to work with. He serves his clients not only with years of experience and service industry expertise, but also through upholding the Skytale core values of integrity, excellence, teamwork, and fun. He loves to help small business owners achieve their dreams, aspirations, and visions. Previously, Ben has worked with an international investment banking group, a financial services and advisory institution, a hedge fund, and CPA and advisory firms.
the startup
The Startup
Begin with the end in mind for the success of your practice.
  • Start-up financials;
  • Big picture: From lease to loan;
  • Determining investment and expenses;
  • Calculating cost of sales and labor; and
  • Building a sales forecast.

Robbi Grayson,
Terri Ross Consulting

robbi grayson
Robbi has been active in the medical aesthetic industry for more than thirty years as an owner, distributor, educator and consultant. She has engaged in all aspects of the industry including sales, product manufacturing, leadership, management and new practice development. Robbi is recognized as a pioneer in the skincare and day spa arena in the U.S. market as well as a trusted expert in the medical aesthetic industry.
the law
The Law
An overview of medical spa laws including:
  • Ownership and corporate structure;
  • Supervision, delegation and initial exams;
  • Kickback, referrals and gift cards;
  • Medical advertising and reputation managment; and
  • Patient Privacy.

Brad Adatto, JD,
Jay D. Reyero, JD,
Jeff Segal, JD, MD,
ByrdAdatto

brad adatto jay reyero jeff segal

Bradford E. Adatto is a partner at ByrdAdatto, a national business and health care boutique law firm with offices in Dallas and Chicago. His background is in regulatory, transactional and securities law. Having worked in health care law his entire career, he has an in-depth knowledge of the “dos and don’ts” of this heavily regulated industry. Brad has worked with physicians, physician groups, and other medical service providers in developing ambulatory surgical centers, in-office and freestanding ancillary service facilities, and other medical joint ventures. He regularly counsels clients with respect to federal and state health care regulations that impact investments, transactions and contract terms, including Medicare fraud and abuse, antitrust, anti-kickback, anti-referral, and private securities laws.

Jay D. Reyero, JD, is a partner at the law firm of ByrdAdatto, a national business and health care boutique law firm with offices in Dallas and Chicago. His practice focuses on the representation of business clients, with health care being the core of his work. Reyero’s health care and regulatory expertise involves the counseling and advising of physicians, physician groups, other medical service providers and non-professionals. His specific areas of expertise include federal and state health care regulations and how they impact investments, transactions and various contractual arrangements, particularly in the areas of anti-referral, anti-kickback, corporate practice of medicine and HIPAA compliance.

Jeff Segal, MD, JD is a board-certified neurosurgeon who trained at Baylor College of Medicine. He also graduated from Concord Law School with highest honors. Segal is a partner at the ByrdAdatto law firm, a national health care and business law organization. In 2002, he launched Medical Justice, a health care-based organization focused on keeping providers from being sued for frivolous reasons and de-escalating conflict. Segal also founded eMerit to help health care organizations and providers protect and preserve their reputations, particularly online. He has established himself as an authority on professional liability and online reputation.

lessons learned
The Lessons
Industry-leading habits of the best aesthetic practices.

Louis Frisina
louis frisina
Louis Frisina is a renowned biotechnology entrepreneur and aesthetics industry thought-leader. He is Harvard-educated, with more than 30 years of success discovering new markets, and founding, leading and building profitable biotech ventures for companies such as Fisher Scientific International, Collagenesis, Q-Med Inc., Medicis Pharmaceutical Corporation, GynoPharma and Ares Serono. Frisina has been an advisor to several private equity and hedge funds for M&A and capital raise. He also discovered the aesthetic filler Restylane in Brazil, built the market and sold Restylane to Medicis for $160 million upfront, as well as another $100 million for Perlane and other NASHA injectable products.
treatments
The Treatments
Understanding profitability of medical spa treatments.
  • The top 6 core areas;
  • Increasing hourly value;
  • Critical KPIs to measure;
  • Increasing profitability; and
  • Important numbers and common mistakes.

Terri Ross,
Terri Ross Consulting

terri ross
Terri Ross brings more than 20 years of sales and management experience to the medical aesthetics field, having worked with leading-edge medical device companies such as Zeltiq, Medicis, EMD Serono, Merck Schering Plough and Indigo Medical, a surgical division of Johnson. Ross’s knowledge and experience as a sales director managing successful teams and upwards of $20 million in revenue has allowed her to become a renowned consultant helping aesthetic practices thrive. To optimize revenues and business performance, Ross’s practice management consulting services help physicians evaluate practice processes, including overall operating efficiencies, staff skill assessment, customer service and operating efficiency strategies. The goal is to develop a comprehensive plan of action to improve productivity, quality, efficiency and return on investment.
long term revenue
Long Term Revenue
The long term sustainability of your aesthetic practice.
  • Cashing in with retail;
  • Creating treatment programs;
  • VIP/loyalty programs and monthly subscriptions;
  • Adding and pricing treatments; and
  • Calculating ROI.

Brandon Robinson,
Skin Body Soul

brandon robinson
Vagabond at heart, entrepreneur by choice, Brandon Robinson is the founder and CEO of Skin Body Soul MedSpa. He is also a partner with OrangeTwist, which has aesthetic centers in California, Texas and Washington state. Robinson graduated from the University of San Francisco in 2004 and started his first business in 2005. Since then, he has started and operates multiple businesses, sold medical devices in the aesthetic industry and helped consult for Groupon. Robinson currently lives in Sacramento, California, with his wife, Jennifer, a former industry council board member for American Society of Dermatological Surgery and current Sientra territory manager.
consultations
Consultations That Convert
Get patients in the door and purchasing treatments.
  • Make consultations useful and profitable;
  • Who should perform it?
  • Should it have a price tag?
  • Data points and benchmarks.

Terri Ross,
Terri Ross Consulting

terri ross
Terri Ross brings more than 20 years of sales and management experience to the medical aesthetics field, having worked with leading-edge medical device companies such as Zeltiq, Medicis, EMD Serono, Merck Schering Plough and Indigo Medical, a surgical division of Johnson. Ross’s knowledge and experience as a sales director managing successful teams and upwards of $20 million in revenue has allowed her to become a renowned consultant helping aesthetic practices thrive. To optimize revenues and business performance, Ross’s practice management consulting services help physicians evaluate practice processes, including overall operating efficiencies, staff skill assessment, customer service and operating efficiency strategies. The goal is to develop a comprehensive plan of action to improve productivity, quality, efficiency and return on investment.
marketing social media
Marketing and Social Media
Which techniques and avenues are right for you?
  • A step-by-step marketing plan;
  • Importance of digital marketing;
  • Timing and frequency;
  • Marketing tips, and new techniques; and
  • The best social media outlets for you.

Jenny Robinson,
Skin Body Soul

terri ross
A recovering medical sales rep turned entrepreneur, Jenny Robinson has worked in the medical aesthetic industry since 2011, owning and operating a multilocation, multistate medical spa company, Skin Body Soul. She is a former industry council board member for the American Society of Dermatologic Surgery, and is currently a board member of Inspire Midtown, a professional women’s group in Sacramento, CA. Her professional passion lies in marketing, and she believes strongly in the power of branding. Robinson is a Sacramento native who has traveled to more than 30 countries with her husband, Brandon, with whom she owns Skin Body Soul. The Robinsons also run a successful travel blog called Roaming Robinsons.
the team
The Team
How to find, train and coach a loyal and successful team.
  • Recruiting and interviewing;
  • Performance-based compensation;
  • Employee retention and charting career paths;
  • Investing in training and coaching; and
  • Rewarding and recognizing your team.

Bryan Durocher,
Durocher Enterprises

bryan durocher
Bryan Durocher is the author of Wake Up… Live the Life You Love… in Beauty, and is the founder of Essentials Spa Consulting and Durocher Enterprises. Durocher was named one of the “Top 20 People to Know in the Beauty Industry” by Global Cosmetic Industry magazine, and provides coaching, consulting, global industry trends and marketing solutions for medical spa, spa and industry professionals. He has been published in many articles and has provided business education at a variety of national and international industry events.
Contact Us

224 N Desplaines, Ste. 300
 Chicago, IL 60661

Phone: 312-981-0993

Fax: 888-827-8860

Mission

AmSpa provides legal, compliance, and business resources for medical spas and medical aesthetic practices.

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