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Asheville Medical Aesthetic Boot Camp

Medical Spa & Aesthetic Boot Camp EXTRA

Asheville, North Carolina

June 1-3, 2019

Omni Grove Park Inn

Click here for hotel information

What You'll Learn

Legal Compliance Guidelines
Understand the laws you need to know to operate legally including ownership requirements, practitioner scope of practice, physician supervision and delegation rules, HIPAA requirements, and more!

Business Best-Practices
Gain the tools to run a profitable medical spa practice like how to recruit, hire, and retain an exceptional team, ways to affordably attract and keep patients, and more.

Medical Spa Growth Strategies
Gain strategies to ensure your long-term success like knowing when and how to expand your practice, metrics and processes to run your practice efficiently, keys to making your practice attractive to sell, and more.

What Our Attendees Say

  • Pricing

    AmSpa Members

    Early Bird Price $ 945 00
    Additional Staff $ 845 00
    Full Price $ 1095 00
    Additional Staff $ 995 00
      Sign up by May 1, 2019 at 11:59 PM EST to save $150!


    Early Bird Price $ 1045 00
    Additional Staff $ 945 00
    Full Price $ 1195 00
    Additional Staff $ 1095 00
      Sign up by May 1, 2019 at 11:59 PM EST to save $150!

    Save $100 on an AmSpa Basic membership with purchase of a Boot Camp ticket!

    Click here to contact us if you have any questions about AmSpa's Medical Spa & Aesthetic Boot Camps or call 312-981-0993.

    Included in this two-day and a half day workshop:

    • Strategies involving operations, marketing, laws, medical spa planning, and more!
    • Handbook and flash drive with reference resources on how to open a med spa
    • Educational material certified for 5.5 AMA PRA Category 1 CME Credits
    • Breakfast all three days, lunch on day 1 and 2, and a cocktail reception on day 1
    • Bonus Education from Terri Ross, “Making Money in Your Medical Spa"

    Tentative Agenda

    AmSpa's Medical Spa & Aesthetic Boot Camps are intense, two-day training seminars covering legal and business best-practices in non-invasive medical aesthetics. Both physicians and non-physicians alike will gain the tools to open and/or run an efficient, profitable, and legally compliant medical spa or aesthetic practice.

    The Medical Spa & Aesthetic Boot Camp EXTRA in Asheville will have ADDITIONAL training on Monday from industry thought-leader and business-builder, Terri Ross, on “Making Money in Your Med Spa,” where she will teach the techniques she has used at some of the top medical spas and aesthetic practices in the country to help you make your medical spa the most profitable it can be! And, better yet, the additional day is included in the ticket cost!

    Day 1

    8 – 8:30 am Registration and Continental Breakfast

    8:30 – 9 am Opening Keynote
    Speaker: Alex R. Thiersch, JD, AmSpa/ByrdAdatto

    Welcome and overview of current state of the medical spa industry.

    9 – 10:30 am The Plan
    Speaker: Bryan Durocher, Durocher Enterprises
    • How to develop and write a medical spa business plan, step-by-step.
    • How to do market research for your medical aesthetics practice.
    • Timelines for opening a successful med spa. What is the competitive landscape of and need for your services in your area?
    • The Owner Breakdown: Which one are you?
    • Should you work with a consultant?
    • How to profitably design and lay out your space.

    10:30 – 11 am Morning Break

    11 - 11:30 am The Marketing Plan
    Speaker: Terri Ross, Terri Ross Consulting

    In this session, join Terri Ross as she shares tips for developing and implementing a marketing plan in your medical spa. From conducting market research to defining goals and objectives and figuring out strategies and tactics, Ross will cover the main points of planning you medical spa’s marketing.

    11:30 am – 12:30 pm The Social Media Plan
    Speaker: Danielle Smith, NP-C, Smith & Popov

    Learn how to grow your social media platform, gain and retain followers, and tactfully addict your followers to your brand and skill. Learn to appreciate and take advantage of the power of social media.

    • Identifying the best social media outlets for your business.
    • Developing a social media strategy that aligns with your goals and manpower.

    12:30 – 1:30 pm Lunch

    1:30 – 3:30 pm The Law
    Speakers: Alex R. Thiersch, AmSpa/Byrd Adatto, and Renee E. Coover, ByrdAdatto
    • Overview of regional rules and regulations affecting the medical spa, medical aesthetic and laser industries
    • Trademarking your brand.
    • Employment law basics.
    • Current hot topic state-specific issues affecting the industry.
    • Ownership: Who can own a medical spa? How best to structure a corporation?
    • Medical spa supervision and delegation: Must a physician be present and examine every new patient?
    • Anti-kickbacks - The laws surrounding referrals and gift cards.
    • Setting a compensation plan without violating fee-splitting laws
    • HIPAA

    3:30 – 4:00 pm Afternoon Break

    4 – 5 pm The Lessons

    Industry-leading habits of the best aesthetic practices.

    5 – 6 pm The Team

    The best medical spas all cite to their team members as being the most important aspect of their success. This section will teach you how to find the right personnel; how to interview, train, and coach your team so they are loyal and successful; and how compensate and incentivize staff profitably. Topics include:

    • Recruiting, interviewing and selecting the right team;
    • Implementing a performance-based compensation model;
    • Charting career paths;
    • Employee retention;
    • Investing in training and coaching; and
    • Rewarding and recognizing your team.

    6 – 7:30 pm Cocktail Reception

    Day 2

    8 – 8:30 am Continental Breakfast

    8:30 – 9 am Anatomy of a $5 million Med Spa
    Speaker: Alex R. Thiersch, AmSpa

    9 – 10 am The Financials
    Speaker: Bryan Durocher, Durocher Enterprises
    • Money matters: Learning how much you need, how you can get it and how can you make the most of it.
    • Review typical one-year budget, profit-and-loss statement and proforma, and learn what’s important to keep an eye on.
    • Managing overhead—what’s appropriate for various business sizes/structures.
    • Putting financial metrics and goals into place and following up on them.

    10 – 10:30 am Morning Break

    10:30 – 11:30 am The Digital Marketing Ecosystem
    Speaker: Tim Sawyer, Crystal Clear Digital Marketing
    • The importance of social media marketing.
    • Designing an effective and profitable website.
    • Email marketing
    • Discovering the difference between engagement and conversion.
    • Connecting the practice’s current people, processes and tools directly to marketing ROI.
    • How to grow your medical spa’s current and future patient base in today’s digital era.

    11:30 am – 12:15 pm Hot Topics Panel
    Moderator: Alex R. Thiersch, JD, AmSpa
    Panelists: Tim Sawyer, Crystal Clear Digital Marketing; Terri Ross, Terri Ross Consulting

    Industry experts converge on AmSpa’s Boot Camps to provide information on the hottest trends and topics in the industry.

    12:15 pm – 1 pm Lunch

    1 – 1:45 pm The Consultation
    Speaker: Terri Ross, Terri Ross Consulting

    The most important part of a successful medical spa is getting patients in the door and getting them to purchase treatments. In this session, Terri Ross will teach the following.

    • How to make consultations as profitable and useful as possible.
    • Who should be performing the consultation?
    • Determining whether it should have a price tag.
    • Data points, tracking methods and benchmarks.
    • Consultation demo with audience member.

    1:45 – 2:45 pm The Long-term Revenue
    Speaker: Bryan Durocher, Durocher Enterprises
    • How to cash in with medical spa retail.
    • Treatment programs.
    • VIP/loyalty program and monthly subscriptions.
    • When do I add treatments and how do I determine the correct price point.
    • How do you figure out an actual ROI?

    Day 3

    8:30 – 9 am Continental Breakfast

    9 am - 12 pm Making Money in Your Medical Spa

    Spend three hours learning from industry thought-leader and renowned business coach, Terri Ross, on the:

    • Most profitable treatments to offer when starting or growing a medical spa;
    • The six core areas of aesthetic medicine to consider; and
    • The long-term revenue and what treatments yield the highest ROI.

    You will also get a sneak peek into Terri’s Sales Training course, The Roadmap to a 7-Figure Medical Spa, during which she will cover two important money-making modules: phone skills and converting web leads. Successful aesthetic practices have a 5-star patient experience that produces a long-lasting connection with patients. Educated and trained staff are prepared to speak confidently about services, prices, and treatments that will set them apart from competitors.

    If you implement even few of the principles covered in this course, you are likely to convert more patients.



    Renee Coover

    From the stage, to the board room, in the courtroom, and even on a TED Talk platform, Renee Coover is comfortable in front of any audience. Coover’s practice focuses on representing business clients, primarily focusing on the health care industry. She assists doctors, dentists, and other medical professionals with their businesses and regulatory challenges. She routinely advises and counsels business owners in proper corporate formation, complying with specific state laws and regulations, and implementing proper employment policies and practices for their business.

    Bryan Durocher

    Bryan Durocher is the author of Wakeup Live the Life You Love in Beauty, and is the founder of Durocher Enterprises. He was named one of the "Top 20 People to Know in the Beauty Industry" by Global Cosmetic Industry magazine, and provides coaching, consulting, global, industry trends, and marketing solutions for medical spa and spa professionals internationally.

    Louis Frisina

    Louis Frisina is a renowned biotechnology entrepreneur and aesthetics industry thought-leader. He is Harvard-educated with more than 30 years of success discovering new markets, and has been an advisor to several private equity and hedge funds for M&A and capital raise.

    Terri Ross

    Terri Ross is managing partner and director of Lasky Aesthetics & Laser Center, which she transformed from a $500,000 to a $2.5 million business in the span of 18 months. She was also a consultant for world-renowned plastic surgeon Garth Fisher, M.D. when he opened his medical spa in Beverly Hills and has been working with world-renowned facial plastic surgeon and host of the TV show Botched, Dr. Paul Nassif, since 2012. Her experience also spans the corporate world working for several leading medical device companies such as Zeltiq, Medicis, EMD Serono and Johnson & Johnson.

    Tim Sawyer

    Tim Sawyer is the president and co-founder of Crystal Clear Digital Marketing which provides health and wellness professionals with a fully integrated digital marketing system with a focus on the aesthetic market. Since co-founding Crystal Clear, Sawyer has been published in Dermatology Times, Cosmetic Surgery Times, and Med Spa Management, writing about the new technology eco-system that has emerged in the medical spa community.

    Danielle Smith

    Danielle Smith MSN, NP-C, is an aesthetic nurse practitioner located in Miami, Florida. She started her nursing career at the University of Miami Hospital where she worked on a Step-Down ICU Surgical ENT unit to recovery care in Plastic Surgery. It was in this role that Smith first experienced her true passion for facial aesthetics. She decided to pursue this skill by obtaining her Master’s Degree as a Nurse Practitioner from Georgetown University in Washington, DC. After graduating, Smith teamed up with the world-renowned plastic surgeons, Dr. Christopher Low and Dr. Micheal Cheung to launch smith & popov. She is a member of the American Society for Plastic Surgery Nursing, the American Society of Perianesthesia Nursing, and the American Academy of Critical Care Nurses.

    Alex Thiersch

    Alex Thiersch, JD, is the Founder and Director of the American Med Spa Association, and he is also a partner at the business, healthcare, and aesthetic law firm of ByrdAdatto. He has extensive experience representing industry professionals before state medical boards, and is one of the most sought after speakers in the country regarding matters of practice management and medical aesthetic law including conferences for the American Society of Plastic Surgeons, the American Society for Aesthetic Plastic Surgery, the Global Aesthetics Conference, Vegas Cosmetic Surgery, the American Academy of Anti-Aging Medicine, The Medical Spa Show, and others.

    Asheville Boot Camp Sponsors

    Exclusive Digital Marketing Sponsor

    Exclusive Patient Financing Sponsor

    Exclusive Reception Sponsor


    Contact us for information about exhibitor opportunities.


    Omni Grove Park Inn

    290 Macon Avenue
    Asheville, NC 28804

The AmSpa room block rate expired Friday, May 10. For Best available rate, please call the Omni directly at 828-252-2711 to book a reservation.

Asheville Regional Airport (AVL) is less than 20 miles or 30 minutes to the Omni Grove Park Inn. There are direct flights from Charlotte, Dallas/Ft. Worth (seasonal), Chicago, Newark, Atlanta, LaGuardia (seasonal), Vero Beach, FL, Ft. Lauderdale, Orlando, St. Pete-Clearwater, Baltimore and Denver (seasonal). For more details, visit

Contact Us

224 N Desplaines, Ste. 300
 Chicago, IL 60661

Phone: 312-981-0993

Fax: 888-827-8860


AmSpa provides legal, compliance, and business resources for medical spas and medical aesthetic practices.

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