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Medical Aesthetic Business and Legal Webinars

AmSpa's webinars dive into the nitty-gritty details of running and managing a profitable and legally compliant medical spa or aesthetic practice.


Webinar Pricing
Live Webinar Access
Each webinar is broadcast live by an industry expert giving live attendees the opportunity to ask questions in real time.

Non-members: $60
AmSpa Basic members: Free!
AmSpa Plus members: Free!

Recorded Webinar Access:
Each webinar is recorded and posted to the AmSpa Webinar Library a few days after the broadcast.

Non-members: $60
AmSpa Basic members: $30
AmSpa Plus members: Free!


Disclaimer: The information and answers contained in these webinars provide a general guide to certain laws that apply to "medical spas." The information is for general reference only and accuracy cannot be guaranteed, as medical spa legalities and regulations change very frequently. This information is not intended to provide legal advice, and it should not be relied upon as legal advice. This information is not intended to create, and receipt of it does not constitute, an attorney-client relationship.

You should not act upon this information without seeking knowledgeable legal counsel that takes the laws of your jurisdiction into account. All uses of the content of this site, other than personal uses, are prohibited.

See the Schedule of Upcoming Webinars

Live Webinar Pricing (Unless otherwise noted)
Non-members: $60
AmSpa Basic members: Free!
AmSpa Plus members: Free!

Become an AmSpa member today to watch all AmSpa live webinars for free.




How to Develop Device Purchasing Strategies for your Medical Spa
Wednesday, October 16, 2019
1–2pm, Central Time
 
***This webinar is free of charge for members and non-members***

Description:
Is your medical aesthetics practice struggling to keep up with the changing demands of new demographic groups, such as millennials and men, while staying on top of constantly changing device technologies? Warren Danforth, owner of Spa 35 Med Spa, will share insights and data on the rapidly changing consumer dynamics and emerging market opportunities encountered by today’s medical spa owners. Discover techniques to sort through the massive influx of new devices and technologies to ensure your choices create exceptional outcomes for your customers and support your business success. Develop device purchasing strategies to enter the industry or to develop a winning niche for your established medical spa.
  • Neurotoxins—why they’re not enough;
  • Demographic and psychographic consumer trends;
  • Expanding market opportunities;
  • Consumer buying considerations;
  • Selecting energy-based devices; and
  • Establishing a success strategy for new entrants or niche players.
Presenter:
Warren Danforth, Owner, Spa 35 Med Spa

Warren Danforth is the owner of Spa 35 Med Spa, which launched operations in 2006. Since then, Spa 35 has utilized a broad menu of injectables and energy-based cosmetic procedures to achieve the best possible outcomes for its clients. Its energy-based devices include Profound, CO2RE CO2, Picoway Resolve, Sublative and Sublime devices. Spa 35 is also a leader in the sales and digital marketing efforts necessary to succeed in today’s competitive medical spa environment. By delivering outstanding services and leveraging social media, Spa 35 has gathered hundreds of five-star customer reviews, creating a reputation for excellence among its clients and within the aesthetic industry.


Sponsored by:






Adding Aesthetic Treatments to Your Practice
Wednesday, October 23
1–2pm, Central Time

***This webinar is free of charge for members and non-members***

Description:
Dr. Diane Quibell of MD TLC of Wellesley, MA, helps attendees determine which aesthetic treatments they should be offering and then talks about the best ways to implement these treatments into their practices. These treatments include:
  • Skin revitalization
  • Body contouring
  • Skin tightening
  • Tattoo removal
Presenter:
Diane Quibell, MD, MD TLC

Dianne Quibell, MD, is a board-certified internist, cosmetic laser surgeon and aesthetic physician. She has been the vice president of the American Board of Laser Surgery since 2008, and she is a fellow of The American Society for Laser Medicine and Surgery. Dr. Quibell has lectured nationally and internationally since 2001, and is assistant clinical professor of Medicine at Harvard Medical School. She has privately trained more than 500 clinicians in aesthetic laser procedures, Botox, fillers and laser-assisted lipolysis. She teaches more than 25 courses a year in these fields.

Sponsored by:







FaceTime, Skype and Med Spas
Wednesday, October 30
1–2pm, Central Time

Description:
Because we live in a digital society, it is no surprise that more and more medical spas are choosing to utilize telemedicine—or, in some states, telehealth—as part of the treatment of their patients. Generally, telemedicine is the provision of health care services using telecommunication means (e.g. via FaceTime or Skype) by a health care practitioner in one location to a patient in another. While telemedicine makes patient access easier than ever before, telemedicine compliance can be tricky. As telemedicine gains popularity, medical spas should be aware of the various state and federal rules for providing telemedicine in their practices. This webinar will provide an overview of what medical spas need to consider when choosing to employ telemedicine and how to navigate the laws that regulate it.

Presenters:
Courtney Cowan & Kita McCray, ByrdAdatto

Courtney P. Cowan is an associate attorney at the law firm ByrdAdatto, a national business and health care boutique law firm with offices in Dallas and Chicago. She focuses her practice on operational, transactional and regulatory matters, advising clients on a wide range of complex health care laws. Cowan routinely counsels professionals in the health care industry on best practices for maintaining compliance with federal and state regulations that affect their day-to-day operations. In addition to her health care experience, Cowan assists clients with entity formation, preparation of organizational documents and business succession planning.

Kita McCray is an associate attorney at the law firm ByrdAdatto, a national business and health care boutique law firm with offices in Dallas and Chicago. Her background blends health policy and administration with health care law. She brings the full scope of her multidisciplinary background to assist doctors and other medical professionals with their transactional, operational and regulatory needs. She regularly advises and assists business owners with proper corporate formations and contracts, complying with specific state laws and regulations to meet their business needs.




The Basics of Patient Consults
Wednesday, November 13
1–2pm, Central Time

Description:
Patient consultations, or “good-faith exams,” are among the most crucial aspects of proper patient care, but this important first step is often overlooked in the medical spa setting. In fact, AmSpa’s 2019 Medical Spa State of the Industry Report found that 13% of medical spas don’t perform any medical consultation prior to treatment, and 15% of medical spas are using the wrong people to perform the consultations. This is a big deal because there has been a rash of undercover investigations across the country, and even arrests of medical spa owners and practitioners, resulting from the failure to properly conduct patient consultations before providing treatment in the medical spa setting.

Renee will answer the following questions:

  • When should the initial consultation take place?
  • Who can conduct initial consultations?
  • What are the required steps of the consultation?
  • How often must patient consults take place?
  • How does telemedicine factor into patient consultations?
  • What lessons did we learn from the 2018 Houston arrests when it comes to proper consultations?

Presenter:
Renee E. Coover, JD, ByrdAdatto

Renee E. Coover, JD, is an associate with ByrdAdatto, a law firm focusing on business, healthcare, and aesthetics. She has a unique background, blending litigation with healthcare law. A former litigator in high-stakes employment cases, Renee has extensive experience with counseling and representing businesses in employment matters, policies, and contract disputes, and defending business owners in state and federal trials. She has also served as General Counsel for the American Med Spa Association, advising health care professionals on regulatory and legal issues governing the medical spa industry.




The Problem Patient: Identification and Treatment
Wednesday, December 4
1–2pm, Central Time

Description:
An ounce of prevention is worth a pound of cure. In a high performing-practice, most patients are satisfied—but not all. How do you identify a “problem patient” before you start to work on him or her?

As hard as we try to screen patients well, no one’s processes are perfect. Mismanaged expectations can create post-procedure headaches. And even when you set expectations properly, barely noticeable signs of body dysmorphic disorder may blossom into full view on post-op visit number one.

We’ll discuss:
  • How to identify the problem patient (red flags);
  • How to prevent conflict before it starts; and
  • How to manage conflict with a problem patient when it occurs.
The old adage, “Once you’ve started working on the patient, you’ve bought them,” holds true. We’ll teach attendees how to prevent buyer’s remorse.

Presenter:
Jeffrey J. Segal, MD, JD, ByrdAdatto

Jeffrey J. Segal, MD, JD, is a neurosurgeon turned serial entrepreneur turned attorney at ByrdAdatto who has literally been in both business and medicine. Segal was a neurosurgeon in private practice before beginning the second phase of his career as a serial entrepreneur in the healthcare field. He then founded or co-founded four separate health care startups. Segal lives and breathes healthcare and understands it viscerally.





See Library of Recorded Webinars

Recorded Webinar Pricing (Unless otherwise noted)
Non-members: $60
AmSpa Basic members: $30
AmSpa Plus members: Free!

Become an AmSpa Plus member today to watch all AmSpa recorded webinars for free.



Using Metrics to Determine Success, Failure and What to Do Next
Recorded October 9, 2019



Description:
In this webinar, attendees will learn:
  • How much should be spent in three key areas of the business;
  • How to work with your budget when it is out of line;
  • The formula for correct service and product pricing;
  • Inventory management and product turnover;
  • Job descriptions—what needs to be there and why;
  • Team productivity strategies to maximize client spending;
  • How to hold your team members accountable and in action;
  • Scripts and dialogues to deliver extraordinary service; and
  • Three business drivers—retail, series sales and pre-booking.

Presenter:
Bryan Durocher, Durocher Enterprises

Bryan Durocher is the author of Wakeup Live the Life You Love in Beauty, and is the founder of Durocher Enterprises. He was named one of the "Top 20 People to Know in the Beauty Industry" by Global Cosmetic Industry magazine, and provides coaching, consulting, global, industry trends and marketing solutions for medical spa and spa professionals internationally.



Instagram for Dummies
Recorded September 25, 2019



Description:

In this webinar, Aly Boeckh and Michela Bailey will teach attendees how to create a business account on Instagram for their medical aesthetic practice. They will cover the basics on what content to post and how to use hashtags, and explain the features and benefits within the app to help grow your following.


Presenters:
Aly Boeckh and Michela Bailey, AmSpa

Aly Boeckh is the senior marketing and social media coordinator at AmSpa, where she developed the company’s social media and influencer program, and continues to manage all of the content creation and strategy behind its social media accounts. She has a passion for campaigning and spreading the word of AmSpa through multiple marketing channels. Having a finger on the pulse of the latest trends in the industry, an eye for detail, and a skill for distilling content into an easy-to-understand and entertaining voice, Boeckh has grown AmSpa's social media presence and database by leaps and bounds. She is a graduate of DePaul University with a B.A. in Public Relations and Advertising and a minor in Hospitality.

Michela Bailey is AmSpa’s social media and marketing assistant. She started off doing social media for her dance team in college, The Dominican University Starlettes, as a way to get people to come to their performances. She then took these skills to a commercial level at her first job out of college as a salon receptionist, where she educated the owners on the importance of social media in their business and was given full responsibility of the salon’s Instagram marketing and in-house marketing. Bailey graduated from Dominican University with a degree in Rhetoric & Communications and a minor in Social Media. She has paired this knowledge of design and communication with her desire to connect with people on a large-scale level, to help AmSpa continue to stay on trend and to assist AmSpa with fostering an engaged Instagram community.



Google Ads Bans Speculative & Experimental Medical Treatments: Are Your Treatment Offerings Next?
Recorded September 18, 2019

***This webinar is free of charge for members and non-members***



Description:

Google recently made an alarming announcement, saying it will officially be banning all paid advertising for speculative and experimental medical treatments, beginning in October 2019. This includes some popular regenerative medical treatments, including PRP, stem cell therapy, gene therapy and more. Tune into this webinar to find out how this will affect your practice, as well as strategies you can implement today to prevent damage from Google Ads bans in the future.


Presenter:
Tim Sawyer, President, Crystal Clear Digital Marketing

Tim Sawyer is a highly regarded motivational speaker, author and practice management consultant within the modern medical aesthetic industry. He is the president and co-founder of Crystal Clear Digital Marketing, which was named Best Practice Marketing Company by The Aesthetic Guide and ranked #210 in the Inc. 500 List of America’s Fastest Growing Companies. Sawyer frequently leads lectures throughout the aesthetic industry, is a member of The Aesthetic Guide’s Scientific Advisory Board, and is faculty for more than 27 medical associations around the U.S.





Social Media Consents and Disclosures - How to Protect Your Med Spa in a Social World
Recorded September 11, 2019



Description:

In this webinar, Sam Pondrom will discuss some of the common issues med spas face when using social media as part of their marketing and branding mix. First, Sam will focus on content creation and the importance of obtaining appropriate patient consent when using their images. Then, he will address the current regulatory requirements for social media posts that blur the lines between content and advertising.


Presenter:
Sam Pondrom, ByrdAdatto

Sam Pondrom is an associate at ByrdAdatto, where he partners with clients to resolve their complex business and regulatory concerns in a simple, straightforward way. He works closely with both health care providers and lay persons on operational, transactional and compliance matters, and he counsels medical practices on corporate structure, the practice of medicine, and supervision and delegation of medical services.





Closing The Gap in Your Patients Understanding of Laser Devices
Recorded August 28, 2019

***This webinar is free of charge for members and non-members***



Description:

Join Spa 35 owner Warren Danforth as he shares research on the surprising lack of consumer understanding of aesthetic treatments. Find out how to narrow this understanding gap and reveal business opportunities. See how energy-based technologies and marketing both play key roles in changing current market paradigms in the Med Spa business.

  • Understanding patient demands and where are the gaps
  • Opportunity to increase customer satisfaction and sales
  • Overview of established and emerging energy-based modalities
  • Research on consumer knowledge gap about achievable cosmetic outcomes with energy-based devices
  • Revealing guided patient journey through engagement and education

Presenter:
Warren Danforth, Owner, Spa 35 Med Spa

Warren Danforth is the owner of Spa 35 Med Spa, which launched operations in 2006. Since then, Spa 35 has utilized a broad menu of injectables and energy-based cosmetic procedures to achieve the best possible outcomes for its clients. Its energy-based devices include Profound, CO2RE CO2, Picoway Resolve, Sublative and Sublime devices. Spa 35 is also a leader in the sales and digital marketing efforts necessary to succeed in today’s competitive medical spa environment. By delivering outstanding services and leveraging social media, Spa 35 has gathered hundreds of five-star customer reviews, creating a reputation for excellence among its clients and within the aesthetic industry.




Help Increase Full Treatment Acceptance
Recorded August 21, 2019

***This webinar is free of charge for members and non-members***



Description:

What’s the difference between “flexibility” and “affordability?” Why does it matter? How does a patient accepting only partial treatment effect your ROI? Knowing the answers can influence how many patients accept complete recommendations and help increase full treatment acceptance.


Presenter:
Jean Moody, AVP/Regional Director—Western United States, CareCredit

Jean Moody is a business development pro with more than 24 years of experience on both the practice side and the financial services side. After 14 years in practice management with a LASIK Vision Correction Center, Moody joined CareCredit in 2007 as a practice development manager working with LASIK, plastic surgery and med spa practices. For the past three years, she has been AVP/Regional Director for CareCredit in the Western United States.




Creating a Sales System for Med Spas
Recorded August 14, 2019



Description:

Your medical spa or aesthetics practice needs to be run as a business. And in the world of retail medicine, this means you must have a unique selling proposition to differentiate your practice from your local competition. Discover the 10 steps to creating a world-class patient care and sales culture in this powerful webinar.


Presenter:
Tim Sawyer, President, Crystal Clear Digital Marketing

Tim Sawyer is a highly regarded motivational speaker, author and practice management consultant within the modern medical aesthetic industry. He is the president and co-founder of Crystal Clear Digital Marketing, which was named Best Practice Marketing Company by The Aesthetic Guide and ranked #210 in the Inc. 500 List of America’s Fastest Growing Companies. Sawyer frequently leads lectures throughout the aesthetic industry, is a member of The Aesthetic Guide’s Scientific Advisory Board, and is faculty for more than 27 medical associations around the U.S.




View the Full Webinar Archives to see a complete list of AmSpa's recorded webinars. 


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 Chicago, IL 60661

Phone: 312-981-0993

Fax: 888-827-8860

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AmSpa provides legal, compliance, and business resources for medical spas and medical aesthetic practices.

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