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Medical Aesthetic Business and Legal Webinars

AmSpa's webinars dive into the nitty-gritty details of running and managing a profitable and legally compliant medical spa or aesthetic practice.


Webinar Pricing
Live Webinar Access
Each webinar is broadcast live by an industry expert giving live attendees the opportunity to ask questions in real time.

Non-members: $60
AmSpa Basic members: Free!
AmSpa Plus members: Free!

Recorded Webinar Access:
Each webinar is recorded and posted to the AmSpa Webinar Library a few days after the broadcast.

Non-members: $60
AmSpa Basic members: $30
AmSpa Plus members: Free!


Disclaimer: The information and answers contained in these webinars provide a general guide to certain laws that apply to "medical spas." The information is for general reference only and accuracy cannot be guaranteed, as medical spa legalities and regulations change very frequently. This information is not intended to provide legal advice, and it should not be relied upon as legal advice. This information is not intended to create, and receipt of it does not constitute, an attorney-client relationship.

You should not act upon this information without seeking knowledgeable legal counsel that takes the laws of your jurisdiction into account. All uses of the content of this site, other than personal uses, are prohibited.

See the Schedule of Upcoming Webinars

Live Webinar Pricing (Unless otherwise noted)
Non-members: $60
AmSpa Basic members: Free!
AmSpa Plus members: Free!

Become an AmSpa member today to watch all AmSpa live webinars for free.




Understanding the Basic Financial Reports All Medical Spas Should Use
Wednesday, April 8
1–2pm, Central Time

Description:
Financial statements are critical components to understanding your business. Learn the basics about your financial statements, what they are trying to tell you about where you are today and how you can improve. Monitoring your financials does not have to be a painful, time-consuming process. We’ll discuss why understanding your financial statements is critical to improving your cash flow and how you can, once and for all, stop shoving your financial reports into a drawer to “review later.” During this session, we’ll discuss:

  • Best practices for financial reports so you can instantly see what’s working and what isn’t in your practice;
  • Why it’s not your expenses that are the problem; and
  • What’s a balance sheet anyway, and why should you care?

Presenter:
Jessica Nunn, Skytale Group

Jessica Nunn is a partner at Skytale Group who takes pride in her experience helping business owners and their families increase their financial awareness. Over the course of her career, Jessica has built trust with her clients by making the complex simple; she delivers financial solutions that are meaningful and relevant to her clients’ lives and businesses.

Jessica launched her career in Big 4 public accounting firms preparing tax returns for high net worth business owners. Later, at middle market accounting firms, she provided financial planning, business consulting, and tax planning strategy to small businesses and their owners. Her years of experience and attentive service to her clients have been instrumental in forming Skytale Group.

Jessica earned her B.A. in Accounting and her M.S. in Finance from Texas A&M University.




How to Work with Influencers
Wednesday, April 22
1–2pm, Central Time

Presenter:
Courtney Cowan

Courtney P. Cowan is an associate attorney at the law firm ByrdAdatto, a national business and health care boutique law firm with offices in Dallas and Chicago. She focuses her practice on operational, transactional and regulatory matters, advising clients on a wide range of complex health care laws. Cowan routinely counsels professionals in the health care industry on best practices for maintaining compliance with federal and state regulations that affect their day-to-day operations. In addition to her health care experience, Cowan assists clients with entity formation, preparation of organizational documents and business succession planning.




Surviving an OSHA Audit
Wednesday, May 6
1–2pm, Central Time

Presenter:
Christie Hutchinson, RN, BSN, MBA, CPEN, CPHQ, CPHRM, NEA-BC CEO, QCC Healthcare Consultants






See Library of Recorded Webinars

Recorded Webinar Pricing (Unless otherwise noted)
Non-members: $60
AmSpa Basic members: $30
AmSpa Plus members: Free!

Become an AmSpa Plus member today to watch all AmSpa recorded webinars for free.



Business Funding Through the CARES Act: What Your Business Can Do Right Now
Recorded April 2, 2020

**This webinar is free of charge for members and non-members**



Description:
Alex Thiersch, JD, CEO and founder of AmSpa will run through the requirements of getting a loan and what you need to start preparing, including:
  • Who qualifies;
  • How much they can get;
  • What documentation they’ll need;
  • What the process is like;
  • And more.
Presenter:
Alex Thiersch, JD, CEO and Founder, AmSpa

Alex Thiersch, JD, is the Founder and Director of the American Med Spa Association, and he is also a partner at the business, healthcare, and aesthetic law firm of ByrdAdatto. He has extensive experience representing industry professionals before state medical boards, and is one of the most sought after speakers in the country regarding matters of practice management and medical aesthetic law including conferences for the American Society of Plastic Surgeons, the American Society for Aesthetic Plastic Surgery, the Global Aesthetics Conference, Vegas Cosmetic Surgery, the American Academy of Anti-Aging Medicine, The Medical Spa Show, and others.




Using Social Media Effectively During the COVID-19 Crisis
Recorded April 2, 2020

**This webinar is free of charge for members and non-members**



Description:
In this webinar, Aly Boeckh and Michela Bailey will provide attendees with a social media survival kit during the COVID-19 pandemic. They will share tips on how to stay relevant on Instagram; what content to share, memes and quotes to try out; the basics of Tik Tok; how to do IG Live; how to use empathy in captioning; and many more tips and tricks that will help you stand out amongst the saturation in the social media world today.

Presenters:
Aly Boeckh and Michela Bailey, AmSpa

Aly Boeckh is the senior marketing and social media coordinator at AmSpa, where she developed the company’s social media and influencer program, and continues to manage all of the content creation and strategy behind its social media accounts. She has a passion for campaigning and spreading the word of AmSpa through multiple marketing channels. Having a finger on the pulse of the latest trends in the industry, an eye for detail, and a skill for distilling content into an easy-to-understand and entertaining voice, Boeckh has grown AmSpa's social media presence and database by leaps and bounds. She is a graduate of DePaul University with a B.A. in Public Relations and Advertising and a minor in Hospitality.

Michela Bailey is AmSpa’s social media and marketing assistant. She started off doing social media for her dance team in college, The Dominican University Starlettes, as a way to get people to come to their performances. She then took these skills to a commercial level at her first job out of college as a salon receptionist, where she educated the owners on the importance of social media in their business and was given full responsibility of the salon’s Instagram marketing and in-house marketing. Bailey graduated from Dominican University with a degree in Rhetoric & Communications and a minor in Social Media. She has paired this knowledge of design and communication with her desire to connect with people on a large-scale level, to help AmSpa continue to stay on trend and to assist AmSpa with fostering an engaged Instagram community.



Business as Un-Usual: Convert your Medical Spa to a Remote Business with Telehealth
Recorded April 1, 2020

**This webinar is free of charge for members and non-members**



Description:
As the coronavirus forces aesthetic businesses across the nation close the doors to their physical locations, a group of forward-thinking medical spas are adapting to this new reality by leveraging telehealth to proactively maintain remote touchpoints with their patients. Avoid the costly mistake of shutting down your entire business during this time of uncertainty by understanding the difference between virtual consultations and true telehealth.

Presenter:
Ronald Khadaran

Ronald Khadaran is Senior Vice President, Marketing for Symplast.




COVID 19 and its Effect on Retirement and Investment Accounts
Recorded March 26, 2020

**This webinar is free of charge for members and non-members**



Description:
This webinar discusses the recent market volatility surrounding the international COVID-19 pandemic, as well as how the stock market has historically performed during the onset of other infectious diseases.

Presenter:
John Fisher, CFP, Financial Planner, GCG Financial

John Fisher is a financial planner with GCG Financial, focused on serving small to medium-sized businesses and their owners. He works closely with clients to develop, implement and review their financial strategies. John and his team provide expert, objective guidance for group insurance benefits, 401(k) and profit-sharing plans, deferred compensation plans, executive benefits, and a wide variety of investments. He also helps business owners navigate through the complex financial landscape they face every day, advising on personal financial planning, succession planning, tax-efficient profit sharing strategies and more.



Paying for Productivity: Compensation Programs That Don’t Violate Fee-splitting Laws
Recorded March 18, 2020



Description:
In order to get the most out of their workforce and incentivize employees to give their all, employers often structure compensation programs that reward employees for productivity by giving them a piece of the pie. This standard concept can become complicated in the medical field, as many states have anti-kickback and fee-splitting laws that can restrict or prevent employers from providing certain personnel with a piece of the medical procedure fee. In this webinar, Robert Fisher from ByrdAdatto, PLLC, will discuss these fee-splitting laws and how an employer can legally structure compensation programs to incentivize employees in a compliant way.

Presenter:
Robert J. Fisher, JD

Robert J. Fisher’s passion for health care traces back to his high school days of shadowing doctors. His passion evolved in college, where he studied as a pre-med major. The last major evolution of Robert’s interest in health care was the transition to an interest in health care law. With this education, a business attorney for a father and a renowned orthopedic surgeon for a father-in-law, Robert has the pedigree for success as a business and health care attorney at ByrdAdatto.




How Do Small Businesses Handle Employment Issues During the COVID-19 Outbreak?
Recorded March 19, 2020

**This webinar is free of charge for members and non-members**



Description:
In this live webinar recording, Renee Coover, JD, partner with ByrdAdatto, will address concerns that small businesses are facing across the country as the COVID-19 outbreak fundamentally changes the way we work and the economic landscape. Renee will provide guidance on wage and hour considerations; how to handle sick or potentially sick employees; employee travel restrictions; telecommuting and alternative means of providing services to clients; vacation, PTO and sick leave policies for small employers; employee leaves and the intersect of the ADA, FMLA, and NLRA; The Families First Coronavirus Response Act, HR 6201; and changes in working conditions in response to this global outbreak.

Presenter:
Renee E. Coover, JD

Renee E. Coover, JD, is an associate with ByrdAdatto, a law firm focusing on business, healthcare, and aesthetics. She has a unique background, blending litigation with healthcare law. A former litigator in high-stakes employment cases, Renee has extensive experience with counseling and representing businesses in employment matters, policies, and contract disputes, and defending business owners in state and federal trials. She has also served as General Counsel for the American Med Spa Association, advising health care professionals on regulatory and legal issues governing the medical spa industry.




Breaking News Webinar: Coronavirus — What It Means for Your Business
Recorded March 10, 2020

**This webinar is free of charge for members and non-members**



Description:
Concerns about the spread of the Coronavirus are becoming increasingly prevalent in the U.S. Outbreaks in China, Japan and Italy are stoking fears of a pandemic, and now people all over the world are developing contingency plans, should the virus become even more widespread. In this free webinar, you will learn what you need to do to ready your medical spa for an outbreak—how to prepare your employees, address regulatory concerns and create a viable plan of action. Regardless of what happens next with the Coronavirus outbreak, your medical spa should take the time to evaluate its preparedness and make adjustments where needed.

Presenter:
Patrick Armstrong O’Brien, JD

Patrick Armstrong O'Brien, JD, grew up in west Texas loving the outdoors and Scouting, earning the rank of Eagle Scout. After attending Southwestern University, he worked in margin trading with a major investment brokerage. There, he saw how yesterday’s decisions affect tomorrow, and learned how to proactively navigate situations to give clients the best possible outcome. This problem solving inspired his return to school and pursuit of a law degree from Southern Methodist University. He brings his legal training and business acumen to AmSpa to get ahead of legislative changes that affect its members.




Practice Independence for Advanced Practitioners: Updates and Issues
Recorded March 4, 2020



Description:
Many states have autonomous practice for advanced practice registered nurses (APRNs), and even more have introduced bills that would reduce practice restrictions on APRNs and physician assistants (PAs). Having greater practice freedom is a great benefit to those practitioners, but it can bring its own issues and complications. Join Patrick as he gives a brief overview of NP and PA practice autonomy, reviews pending bills, and discusses issues and uncertainties that come with autonomy.

Presenter:
Patrick Armstrong O’Brien, JD

Patrick Armstrong O'Brien, JD, grew up in west Texas loving the outdoors and Scouting, earning the rank of Eagle Scout. After attending Southwestern University, he worked in margin trading with a major investment brokerage. There, he saw how yesterday’s decisions affect tomorrow, and learned how to proactively navigate situations to give clients the best possible outcome. This problem solving inspired his return to school and pursuit of a law degree from Southern Methodist University. He brings his legal training and business acumen to AmSpa to get ahead of legislative changes that affect its members.




Instagram 201
Recorded February 26, 2020



Description:
In this webinar, Aly Boeckh and Michela Bailey will teach attendees how to create engaging content on Instagram for their medical aesthetics practices. They will share tips on how to create before/after photos and what apps to use to watermark them; how to create demo videos, memes and quotes; what to put in your bio; how to use linking tools; how to brand your account with color schemes; and many more tips and tricks that will help you conquer the IG algorithm.

Presenters:
Aly Boeckh and Michela Bailey

Aly Boeckh is the senior marketing and social media coordinator at AmSpa, where she developed the company’s social media and influencer program, and continues to manage all of the content creation and strategy behind its social media accounts. She has a passion for campaigning and spreading the word of AmSpa through multiple marketing channels. Having a finger on the pulse of the latest trends in the industry, an eye for detail, and a skill for distilling content into an easy-to-understand and entertaining voice, Boeckh has grown AmSpa's social media presence and database by leaps and bounds. She is a graduate of DePaul University with a B.A. in Public Relations and Advertising and a minor in Hospitality.

Michela Bailey is AmSpa’s social media and marketing assistant. She started off doing social media for her dance team in college, The Dominican University Starlettes, as a way to get people to come to their performances. She then took these skills to a commercial level at her first job out of college as a salon receptionist, where she educated the owners on the importance of social media in their business and was given full responsibility of the salon’s Instagram marketing and in-house marketing. Bailey graduated from Dominican University with a degree in Rhetoric & Communications and a minor in Social Media. She has paired this knowledge of design and communication with her desire to connect with people on a large-scale level, to help AmSpa continue to stay on trend and to assist AmSpa with fostering an engaged Instagram community.



View the Full Webinar Archives to see a complete list of AmSpa's recorded webinars. 


Contact Us

224 N Desplaines, Ste. 600S
 Chicago, IL 60661

Phone: 312-981-0993

Fax: 888-827-8860

Mission

AmSpa provides legal, compliance, and business resources for medical spas and medical aesthetic practices.

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