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The American Med Spa Association

The American Medical Spa Association provides legal, compliance, and business resources for medical spas and medical aesthetic practices.

Rules and regulations governing medical spas can often be confusing or hard to find, and AmSpa wants to make sure that all industry stakeholders and professionals can work without worry of inadvertently violating the law. Information is the key to legal compliance and AmSpa diligently works to be sure everyone in the industry has the best information possible.

AmSpa members have access to state-by-state legal summaries as well as member pricing on a consultation with the aesthetic law firm ByrdAdatto.

Additionally, AmSpa's network of industry professionals also includes experts to help this young industry grow sustainably and profitably. Though legally medical spas are regulated like medical facilities, success is determined by the traditional rules of business including operational efficiency, marketing, and customer service. AmSpa offers tools and training resources to help make sure legal medical spas are also financially successful.

Where medical spa law meets medical spa business, AmSpa is there.


Alex R. Thiersch, J.D.

Alex R. Thiersch, J.D. is a partner at the business and healthcare law firm of ByrdAdatto and specializes in representing plastic surgeons and medical spa professionals.


Cathy Christensen
Director of Operations

Cathy Christensen does this kind of stuff for AmSpa. She probably also went to school somewhere.



Eric Atienza
Marketing Manager

Eric Atienza is in charge of setting AmSpa's brand and marketing strategy including analysis of website and social media statistics. He earned his B.A. in Journalism from the Ohio State University.


Alyson Boeckh
Sales and Marketing Assistant

Sales and marketing assistant to the stars, Aly Boeckh. She might still be in college.

Morgan Gire
Executive Assistant/Legal Secretary

Executive Assistant. This person is a mystery.


ByrdAdatto’s national aesthetic practice combines deep industry knowledge with complex regulatory experience and business savvy. The firm represents doctors nationally in all the specialties in the aesthetic space, as well as a variety of businesses attempting to navigate the highly regulated aesthetic industry. ByrdAdatto assists in planning and creating new businesses, mergers and acquisition, regulatory compliance, and a spectrum of other legal services in the business of aesthetics.

Michael Byrd

As the son of a doctor and entrepreneur, Michael S. Byrd has a personal connection to both business and medicine. He has blended these life experiences to become a leading advocate for doctors and dentists throughout the United States. He routinely lectures at continuing medical education seminars on the various business and legal issues that medical professionals face. Outside of health care, Michael has used these same skills to handle sensitive and complicated business matters for entrepreneurs, business owners, attorneys, CPAs, high net worth individuals, and public figures. He has been named to Texas Rising Stars and Texas Super Lawyers, published by Thompson Reuters, for multiple years (2009-2016) and recognized as a Best Lawyer in Dallas by D Magazine (2013, 2016).

Brad Adatto

Brad Adatto’s background is in regulatory, transactional, and securities law. Having worked in health care law his entire career, he has an in-depth knowledge of the “do’s and don’ts” of this heavily regulated industry. As the son of a medical doctor and grandson of a medical doctor and dentist, Brad has the health care industry in his blood. He enjoys helping his clients build successful businesses by showing them how to avoid legal problems, create new opportunities, develop new partnerships, and form new entities. Brad has worked with physicians, physician groups, and other medical service providers in developing ambulatory surgical centers, in-office and freestanding ancillary service facilities, and other medical joint ventures. He regularly counsels clients with respect to federal and state health care regulations that impact investments, transactions, and contract terms, including Medicare fraud and abuse, anti-trust, anti-kickback, anti-referral, and private securities laws.

Renee Coover

Renee Coover has a unique background, blending litigation with healthcare law. A former litigator in high-stakes employment cases, she has extensive experience with counseling and representing businesses in employment matters, policies, and contract disputes, and defending business owners in state and federal trials. She has also served as General Counsel for the American Med Spa Association, advising health care professionals on regulatory and legal issues governing the medical spa industry. She assists doctors, dentists, and other medical professionals with their businesses and regulatory challenges, and routinely advises and counsels business owners in proper corporate formation, complying with specific state laws and regulations, and implementing proper employment policies and practices for their business.

Contact Us

224 N Desplaines, Ste. 600S
 Chicago, IL 60661

Phone: 312-981-0993

Fax: 888-827-8860


AmSpa provides legal, compliance, and business resources for medical spas and medical aesthetic practices.

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