Print Page | Contact Us | Sign In | Join
Seattle Medical Aesthetic Boot Camp


Medical Spa & Aesthetic Boot Camp

Motif Seattle
Seattle, Washington

July 20-21, 2019



What You'll Learn



Legal Compliance Guidelines
Understand the laws you need to know to operate legally including ownership requirements, practitioner scope of practice, physician supervision and delegation rules, HIPAA requirements, and more!

Business Best-Practices
Gain the tools to run a profitable medical spa practice like how to recruit, hire, and retain an exceptional team, ways to affordably attract and keep patients, and more.

Medical Spa Growth Strategies
Gain strategies to ensure your long-term success like knowing when and how to expand your practice, metrics and processes to run your practice efficiently, keys to making your practice attractive to sell, and more.









What Our Attendees Say

  • Pricing

    AmSpa Members

    Early Bird Price $ 945 00
    Additional Staff $ 845 00
    Full Price $ 1095 00
    Additional Staff $ 995 00
      Sign up by June 20, 2019 at 11:59 PM EST to save $150!

    Non-members

    Early Bird Price $ 1045 00
    Additional Staff $ 945 00
    Full Price $ 1195 00
    Additional Staff $ 1095 00
      Sign up by June 20, 2019 at 11:59 PM EST to save $150!

    Want to Save $100 on your Boot Camp Registration? Become a member today!

    AmSpa Members receive special pricing for all AmSpa-hosted events For more information and to sign up, click below!



    Included in this two-day workshop:


    • Strategies involving operations, marketing, laws, medical spa planning, and more!
    • Handbook and flash drive with reference resources on how to open a med spa
    • Educational material certified for 5.5 AMA PRA Category 1 CME Credits
    • Breakfast and lunch both days, and a cocktail reception on day 1



    Tentative Agenda


    AmSpa's Medical Spa & Aesthetic Boot Camps are intense, two-day training seminars covering legal and business best-practices in non-invasive medical aesthetics. Both physicians and non-physicians alike will gain the tools to open and/or run an efficient, profitable, and legally compliant medical spa or aesthetic practice.

    Day 1


    8 – 8:30 am Registration and Continental Breakfast

    8:30 – 9 am Opening Keynote
    Speaker: Alex R. Thiersch, JD, AmSpa/ByrdAdatto

    Welcome and overview of current state of the medical spa industry.

    9 – 10:30 am The Plan
    Speaker: Bryan Durocher, Durocher Enterprises

    • How to develop and write a medical spa business plan, step-by-step.
    • How to do market research for your medical aesthetics practice.
    • Timelines for opening a successful med spa. What is the competitive landscape of and need for your services in your area?
    • The Owner Breakdown: Which one are you?
    • Should you work with a consultant?
    • How to profitably design and lay out your space.

    10:30 – 11 am Morning Break

    11 am – 12 pm The Lessons

    Industry-leading habits of the best aesthetic practices.


    12 – 1 pm Lunch

    1 – 1:30 pm Medical Aesthetic Hot Topics Panel
    Moderator: Alex R. Thiersch, JD, AmSpa
    Panelists: Tim Sawyer, Crystal Clear Digital Marketing; Representative from Environ

    Industry experts converge on AmSpa’s Boot Camps to provide information on the hottest trends and topics in the industry.


    1:30 – 3:30 pm The Law
    Speakers: Alex R. Thiersch, AmSpa/Byrd Adatto, and Renee Coover, ByrdAdatto
    • Overview of regional rules and regulations affecting the medical spa, medical aesthetic and laser industries
    • Trademarking your brand.
    • Employment law basics.
    • Current hot topic state-specific issues affecting the industry.
    • Ownership: Who can own a medical spa? How best to structure a corporation?
    • Medical spa supervision and delegation: Must a physician be present and examine every new patient?
    • Anti-kickbacks - The laws surrounding referrals and gift cards.
    • Setting a compensation plan without violating fee-splitting laws
    • HIPAA

    3:30 – 4:15 pm Afternoon Break

    4:15 – 5 pm The Treatments
    Speaker: Terri Ross, Terri Ross Consulting
      Treatments are the most exciting part of a medical spa business and they are developing at such a rapid pace that it is difficult to keep up! Find out more about the top medical spa treatments for your medical spa and medical aesthetic facility, and learn how to identify what treatments will work best for your patient demographic and your bottom line.

    5 – 6 pm The Digital Marketing Ecosystem
    Speaker: Tim Sawyer, Crystal Clear Digital Marketing
    • The importance of social media marketing
    • Designing an effective and profitable website
    • Email marketing
    • Discovering the difference between engagement and conversion
    • Connecting the practice’s current people, processes and tools directly to marketing ROI
    • How to grow your medical spa’s current and future patient base in today’s digital era

    6 – 7:30 pm Cocktail Reception sponsored by Cartessa

    Day 2


    8 – 8:30 am Continental Breakfast

    8:30 – 9 am Anatomy of a $5 Million Med Spa
    Speaker: Alex R. Thiersch, JD, AmSpa/ByrdAdatto

    9 – 10 am The Financials
    Speaker: Bryan Durocher, Durocher Enterprises
    • Money matters: Learning how much you need, how you can get it and how can you make the most of it.
    • Review typical one-year budget, profit-and-loss statement and proforma, and learn what’s important to keep an eye on.
    • Managing overhead—what’s appropriate for various business sizes/structures.
    • Putting financial metrics and goals into place and following up on them.

    10 – 10:30 am Morning Break

    10:30 – 11:30 am The Long-term Revenue
    Speakers: Brandon and Jenny Robinson, Skin Body Soul
    • How to cash in with medical spa retail.
    • Treatment programs.
    • VIP/loyalty program and monthly subscriptions.
    • When do I add treatments and how do I determine the correct price point.
    • How do you figure out an actual ROI?

    11:30 am – 12:15 pm The Consultation
    Speaker: Terri Ross, Terri Ross Consulting
    The most important part of a successful medical spa is getting patients in the door and getting them to purchase treatments. In this session, our speaker will teach the following.

    • How to make consultations as profitable and useful as possible.
    • Who should be performing the consultation?
    • Determining whether it should have a price tag.
    • Data points, tracking methods and benchmarks.
    • Consultation demo with audience member.

    12:15 – 1 pm Lunch sponsored by Epionce

    1 – 2 pm The Team

    The best medical spas all cite to their team members as being the most important aspect of their success. This section will teach you how to find the right personnel; how to interview, train, and coach your team so they are loyal and successful; and how compensate and incentivize staff profitably. Topics include:

    • Recruiting, interviewing and selecting the right team;
    • Implementing a performance-based compensation model;
    • Charting career paths;
    • Employee retention;
    • Investing in training and coaching; and
    • Rewarding and recognizing your team.

    2– 3 pm The Marketing Plan and Social Media
    Speakers: Brandon and Jenny Robinson, Skin Body Soul

    Marketing techniques and avenues: Which ones are right for you?

    • How to develop and write a marketing plan, step-by-step.
    • Timing and frequency.
    • Budgeting benchmarks.
    • Marketing tips and tried-and-true techniques.
    • New marketing avenues that show promise.
    • Identifying the best social media outlets for your business.
    • Developing a social media strategy that aligns with your goals and manpower.

    END OF PROGRAM



    Speakers


    Renee Coover

    From the stage, to the board room, in the courtroom, and even on a TED Talk platform, Renee Coover is comfortable in front of any audience. Coover’s practice focuses on representing business clients, primarily focusing on the health care industry. She assists doctors, dentists, and other medical professionals with their businesses and regulatory challenges. She routinely advises and counsels business owners in proper corporate formation, complying with specific state laws and regulations, and implementing proper employment policies and practices for their business.

    Bryan Durocher

    Bryan Durocher is the author of Wakeup Live the Life You Love in Beauty, and is the founder of Durocher Enterprises. He was named one of the "Top 20 People to Know in the Beauty Industry" by Global Cosmetic Industry magazine, and provides coaching, consulting, global, industry trends, and marketing solutions for medical spa and spa professionals internationally.


    Louis Frisina

    Louis Frisina is a renowned biotechnology entrepreneur and aesthetics industry thought-leader. He is Harvard-educated with more than 30 years of success discovering new markets, and has been an advisor to several private equity and hedge funds for M&A and capital raise.


    Brandon Robinson

    Vagabond at heart, entrepreneur by choice, Brandon Robinson is the founder and CEO of Skin Body Soul MedSpa. Robinson is also a partner with Dr. Grant Stevens's medical spa, Orange Twist, with locations in California, Texas, and Washington State. Robinson was a graduate of the University of San Francisco in 2004 and started his first business in 2005. Since then, he has started and operates multiple businesses, sold medical devices in the aesthetic industry and helped consult for Groupon.com. Robinson currently lives in Sacramento, California, with his wife, Jennifer, a former industry council board member for American Society of Dermatological Surgery and current Sientra territory manager.


    Jenny Robinson

    A recovering medical sales rep turned entrepreneur, Jenny Robinson has worked in the medical aesthetic industry since 2011, while owning and operating a multi-location, multi-state medical spa company, Skin Body Soul. She is a former industry council board member for the American Society of Dermatologic Surgery and a current board member of Inspire Midtown, a professional women’s group in Sacramento, CA. Her professional passion lies in marketing and believes strongly in the power of branding. Robinson is a Sacramento, CA, native who’s traveled to 30+ countries with her loving husband, Brandon, with whom she owns Skin Body Soul. The Robinsons have created and operated numerous businesses together and have no plans of “settling down.” The Robinsons also run a successful travel blog called Roaming Robinsons.


    Terri Ross

    Terri Ross is managing partner and director of Lasky Aesthetics & Laser Center, which she transformed from a $500,000 to a $2.5 million business in the span of 18 months. She was also a consultant for world-renowned plastic surgeon Garth Fisher, M.D. when he opened his medical spa in Beverly Hills and has been working with world-renowned facial plastic surgeon and host of the TV show Botched, Dr. Paul Nassif, since 2012. Her experience also spans the corporate world working for several leading medical device companies such as Zeltiq, Medicis, EMD Serono and Johnson & Johnson.


    Tim Sawyer

    Tim Sawyer is the president and co-founder of Crystal Clear Digital Marketing which provides health and wellness professionals with a fully integrated digital marketing system with a focus on the aesthetic market. Since co-founding Crystal Clear, Sawyer has been published in Dermatology Times, Cosmetic Surgery Times, and Med Spa Management, writing about the new technology eco-system that has emerged in the medical spa community.


    Alex Thiersch

    Alex Thiersch, JD, is the Founder and Director of the American Med Spa Association, and he is also a partner at the business, healthcare, and aesthetic law firm of ByrdAdatto. He has extensive experience representing industry professionals before state medical boards, and is one of the most sought after speakers in the country regarding matters of practice management and medical aesthetic law including conferences for the American Society of Plastic Surgeons, the American Society for Aesthetic Plastic Surgery, the Global Aesthetics Conference, Vegas Cosmetic Surgery, the American Academy of Anti-Aging Medicine, The Medical Spa Show, and others.





    Seattle Boot Camp Sponsors


    Exclusive Digital Marketing Sponsor


    Exclusive Patient Financing Sponsor



    Exclusive Reception Sponsor



    Day 1 Lunch Sponsor



    Day 2 Lunch Sponsor



    Hot Topic Seat 1 Sponsor




    Vendors


    Contact us for information about exhibitor opportunities.



    Hotel

    Motif Seattle

    1415 Fifth Avenue
    Seattle, WA 98101



    The AmSpa group room rate is $245.00++ per night.
    ++Rate does not include mandatory local sales and occupany taxes, currently 16.9% and a state hotel assessment fee of $5 per room per night.
    Must book on or before 5pm CST Friday, June 28 to secure the discounted room block rate.

    Motif Seattle is located in the Central Business District of the Downtown Seattle neighborhood. It is 14 miles from Seattle-Tacoma Airport (SEA). Attendees who book inside the group block are offered 20% off of the current parking rates of $26 per night for self-parking and $40 per night for overnight parking.

Contact Us

224 N Desplaines, Ste. 600S
 Chicago, IL 60661

Phone: 312-981-0993

Fax: 888-827-8860

Mission

AmSpa provides legal, compliance, and business resources for medical spas and medical aesthetic practices.

Follow Us: