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Texas Medical Spa & Aesthetic Boot Camp
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Medical Spa & Aesthetic Boot Camp Dallas

July 14 - 15, 2018

Dallas, Texas

This two-day course covers:
  • Who can fire a laser, administer injectables, or perform other medical aesthetic treatments,
  • Who can legally own a medical spa or aesthetic practice,
  • How to create a profitable medical aesthetic business plan,
  • How to find, recruit, hire, and retain staff,
  • What you can do to attract and retain patients,
  • What treatments and procedures are trending in the industry,
  • ...and much more!

AmSpa's Medical Spa & Aesthetic Boot Camps are intense, two-day training seminars covering legal and business best-practices in non-invasive medical aesthetics. Both physicians and non-physicians alike will gain the tools to open and/or run an efficient, profitable, and legally compliant medical spa or aesthetic practice.

Sign up now for this premium-value seminar to receive:
  • In-depth executive workshop on operations, marketing, laws, medical spa planning, and more!
  • Handbook and flash drive with reference resources on how to open a med spa
  • Educational material certified for 5.5 AMA PRA Category 1 CME Credits
  • Breakfast and lunch both days, and a cocktail reception on day 1

    What our customers say?

    Full Price

    Non-members $ 995 00
    Members $ 895 00
    Additional Attendee $ 850 00
      Members save $100 off of the full ticket price!
      Success comes with instructions!

    Save $100 on an AmSpa Basic membership with purchase of a Boot Camp ticket!

    Contact us for information about exhibitor opportunities.


    8 – 8:30 am Registration and Breakfast

    8:30 – 9 am Opening Keynote
    Speaker: Alex R. Thiersch, JD, AmSpa/ByrdAdatto
  • Welcome and overview of current state of the medical spa industry.

  • 9 – 10:30 am The Plan
    Speaker: Bryan Durocher, Durocher Enterprises
  • How to develop and write a medical spa business plan, step-by-step.
  • How to do market research for your medical aesthetics practice.
  • Timelines for opening a successful med spa. What is the competitive landscape of and need for your services in your area?
  • The Owner Breakdown: Which one are you?
  • Should you work with a consultant?
  • How to profitably design and lay out your space.

  • 10:30 – 10:45 am Morning Break

    10:45 – 11:45 pm The Financials
    Speaker: Dori Soukup, InSPAration Management
  • Money matters: Learning how much you need, how you can get it and how can you make the most of it.
  • Review typical one-year budget, profit-and-loss statement and proforma, and learn what’s important to keep an eye on.
  • Managing overhead—what’s appropriate for various business sizes/structures.
  • Putting financial metrics and goals into place and following up on them.

  • 11:45 pm – 12:45 pm Lunch (Sponsored by Cynosure)

    12:45 pm – 1:30 pm Hot Topics Panel
    Moderator: Alex R Thiersch, JD, AmSpa/ByrdAdatto
    Panelists: Toni Lee Roldan-Ortiz, Environ Skin Care; Tim Sawyer, Crystal Clear Digital Marketing; tba, Sciton Laser

    1:30 – 3:30 pm The Law
    Speakers: Alex R. Thiersch, JD, AmSpa/ByrdAdatto; Michael S. Byrd, JD, ByrdAdatto; Bradford Adatto, JD, ByrdAdatto
  • Overview of regional rules and regulations affecting the medical spa, medical aesthetic and laser industries
  • Trademarking your brand.
  • Employment law basics.
  • Current hot topic state-specific issues affecting the industry.
  • Ownership: Who can own a medical spa? How best to structure a corporation?
  • Medical spa supervision and delegation: Must a physician be present and examine every new patient?
  • Anti-kickbacks - The laws surrounding referrals and gift cards.
  • Setting a compensation plan without violating fee-splitting laws

  • 3:30 – 4:00 pm Afternoon Break

    4 – 5 pm The Lessons
    Speaker: Alex Thiersch, JD, AmSpa/ByrdAdatto
  • Learn the habits the best medical spa practices have in common.

  • 5 – 6 pm The Digital Marketing Ecosystem
    Tim Sawyer, Crystal Clear Digital Marketing
  • The importance of social media marketing
  • Designing an effective and profitable website
  • Email marketing
  • Discovering the difference between engagement and conversion
  • Connecting the practice’s current people, processes and tools directly to marketing ROI
  • How to grow your medical spa’s current and future patient base in today’s digital era

  • 6 – 7:30 pm Cocktail Reception
    8 – 8:30 am—Breakfast

    8:30 – 9 am The Anatomy of a $5 Million Medical Spa
    Alex R. Thiersch, JD, AmSpa/ByrdAdatto

    9 – 10 am The Long-term Revenue
    Bryan Durocher, Durocher Enterprises
  • How to cash in with medical spa retail.
  • Treatment programs.
  • VIP/loyalty program and monthly subscriptions.
  • When do I add treatments and how do I determine the correct price point.
  • How do you figure out an actual ROI?

  • 10 – 10:15 am Morning Break

    10:15 – 11:15 am The Treatments
    Speaker: Terri Wojak, True U Education
    Treatments are the most exciting part of a medical spa business and they are developing at such a rapid pace that it is difficult to keep up! Find out more about the top medical spa treatments for your medical spa and medical aesthetic facility, and learn how to identify what treatments will work best for your patient demographic and your bottom line.

    11:15 am – 12 pm Developing Clientele Through Social Media–Secrets of an RN Influencer
    Speaker: Shelby Miller, RN
    Social media marketing has become one of the most powerful forces in driving business from younger consumer generations, including Millennials and the upcoming Generation Z. Although most medical spa owners are aware of the importance of social media, many don’t understand how to best use it.

    12 pm – 12:45 pm Lunch (Sponsored by RD Management Group)

    12:45 – 1:30 pm Social Media Panel
    Moderator: Alex R. Thiersch, JD, AmSpa
    Panelists: Tim Sawyer, Crystal Clear Digital Marketing; Dori Soukup, InSPAration Management; Shelby Miller, RN

    What role do social media and online influencers play in your business?

    1:30 – 2:30 pm Creating an Effective and Realistic Marketing Plan
    Speaker: Bryan Durocher, Durocher Enterprises
  • Marketing techniques and avenues: Which ones are right for you?
  • How to develop and write a marketing plan, step-by-step.
  • Timing and frequency.
  • Budgeting benchmarks.
  • Marketing tips and tried-and-true techniques.
  • New marketing avenues that show promise.

  • 2:30 – 3:30 pm Building a Dream Team
    Speaker: Dori Soukup, InSPAration Management
    The best medical spas all cite their staff as being the most important aspect of their success. This section will teach you how to find the right personnel; how to interview, train, and coach your team so they are loyal and successful; and how compensate and incentivize staff profitably. Topics include:
  • Recruiting, interviewing and selecting the right team
  • Implementing a performance-based compensation model
  • Charting career paths
  • Employee retention
  • Investing in training and coaching
  • Rewarding and recognizing your team



    Brad Adatto

    Brad Adatto has worked with physicians, physician groups, and other medical service providers in developing ambulatory surgical centers, in-office and freestanding ancillary service facilities, and other medical joint ventures. He regularly counsels clients with respect to federal and state health care regulations that impact investments, transactions, and contract terms, including Medicare fraud and abuse, anti-trust, anti-kickback, anti-referral, and private securities laws.

    Michael Byrd

    With his background as both a litigator and transactional attorney, Michael Byrd brings a comprehensive perspective to business and health care issues. He has been named to Texas Rising Stars and Texas Super Lawyers, published by Thompson Reuters, for multiple years (2009-2016) and recognized as a Best Lawyer in Dallas by D Magazine (2013, 2016). He routinely lectures at continuing medical education seminars on the various business and legal issues that medical professionals face.

    Bryan Durocher

    Bryan Durocher is the author of Wakeup Live the Life You Love in Beauty, and is the founder of Durocher Enterprises. He was named one of the "Top 20 People to Know in the Beauty Industry" by Global Cosmetic Industry magazine, and provides coaching, consulting, global, industry trends, and marketing solutions for medical spa and spa professionals internationally.

    Emerald Gutierrez

    Emerald Gutierrez has been a Registered Nurse for 18 years. Her experience includes Emergency Dept., In-and Out-Patient Operating Room/ Recovery Room, Plastics, Oncology, Women’s Health, GI, Nurse Educator, and Director of Nursing. She began her role as Beverly Hills Cosmetic Nurse/Nurse consultant when she moved to Los Angeles to obtain her RNFA degree (Registered Nurse First Assist), and her CNOR (Certified Nurse Operating Room) from UCLA. Since then, she has received training from some of the top prestigious and world renowned Cosmetic Surgeons, with most of them appearing on “Dr. Oz”, “The Doctor’s,” “Botched”, and “E Entertainment”.

    Shelby Miller

    Shelby is a skilled cosmetic injector and trainer with experience using all Allergan and Galderma products including: Botox, Dysport, Sculptra, Kybella, and Dermal Fillers. Shelby also has experience injecting and micro-needling platelet rich plasma She takes pride in treating her patients with kindness and respect. In addition to working full time at Amara Medical Spa, Shelby is also working towards a doctorate of nursing degree through Gonzaga University where she will graduate as a nurse practitioner in the Spring of 2019.

    Tim Sawyer

    Tim Sawyer is the president and co-founder of Crystal Clear Digital Marketing which provides health and wellness professionals with a fully integrated digital marketing system with a focus on the aesthetic market. Since co-founding Crystal Clear, Sawyer has been published in Dermatology Times, Cosmetic Surgery Times, and Med Spa Management, writing about the new technology eco-system that has emerged in the medical spa community.

    Dori Soukup

    Dori Soukup is the founder and CEO of InSPAration Management, a firm specializing in spa and salon business development and advanced education. she is the recipient of the American Spa Preferred Educator award and is a sought-after global speaker within the spa and medical spa industries. She is a published author with articles and insights featured in national and international trade publications in addition to her book, Spa Business Secrets to Increase Profits.

    Alex Thiersch

    Alex Thiersch, JD, is the Founder and Director of the American Med Spa Association, and he is also a partner at the business, healthcare, and aesthetic law firm of ByrdAdatto. He has extensive experience representing industry professionals before state medical boards, and is one of the most sought after speakers in the country regarding matters of practice management and medical aesthetic law including conferences for the American Society of Plastic Surgeons, the American Society for Aesthetic Plastic Surgery, the Global Aesthetics Conference, Vegas Cosmetic Surgery, the American Academy of Anti-Aging Medicine, The Medical Spa Show, and others.

    Terri Wojak

    Terri Wojak is a sought after expert in the aesthetic industry with over 17 years of experience. Her areas of expertise include skin care in a medical setting, education and business development. She has developed 30 individual courses relating to skincare in a medical setting and has over 40 published articles in industry magazines, as well as two books, "Mastering Medical Esthetics” 2009 and "Aesthetics Exposed” 2014.



    The Highland Dallas (Curio Collection by Hilton)

    5300 E Mockingbird Lane
    Dallas, TX 75206


    The AmSpa Room Block Special Group Rate is no longer available. For reservations, contact The Highland Dallas directly at 855-426-0597. Please request the hotel's best available rate. The AmSpa Special Group rate will not apply.


    Contact Us

    224 N Desplaines, Ste. 600S
     Chicago, IL 60661

    Phone: 312-981-0993

    Fax: 888-827-8860


    AmSpa provides legal, compliance, and business resources for medical spas and medical aesthetic practices.

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