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How to Open a Medical Spa or Provide Medical Aesthetic Services
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How to Successfully Open a Medical Spa or Provide Medical Aesthetic Services in Your Practice

September 19-20, 2016 |
8 am - 5 pm

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San Jose, CA

AmSpa is thrilled to announce the debut of its executive-level training course! These training opportunities are two-day, can’t-miss knowledge and technique-driven seminars created for physicians and nonphysicians who are looking to provide medical aesthetic services or open a medical spa…the right way. Attendees to this intensive seminar will leave with the tools and tactics needed to successfully and legally operate a medical aesthetic facility. This course is limited to the first 40 people who sign up.

This premium-value seminar includes:
Cutting-edge, executive workshop on operations, marketing, laws, medical spa planning and more!
Handbook and flash drive on how to open a medical spa.
Enduring material certified for 5.5 AMA PRA Category 1 CME CreditsTM
Breakfast and Lunch (both days), and Monday reception

Pricing
Only $895 for AmSpa Members -- $995 for nonmembers -- $850 for additional staff: $850

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Final Agenda for AmSpa Northern California Executive Level Training

The Plan | Bryan Durocher, Durocher Enterprises
• How to do market research for your medical aesthetics practice.
• Who is your client?
• What is the competitive landscape of and need for your services in your area?
• How to draft a business plan for a medical spa or a medical aesthetics facility.
• Should you work with a consultant?
• How to obtain capital for your business.

The Build | Bryan Durocher, Durocher Enterprises
How to create a profitable floorplan.
How to design a profitable retail area.
What is the ideal business flow for optimum guest experience and retail sales?
Top 5 tips for a successful expansion/top 5 tips for a successful new build
How do you find the right architect/builder/decorator to meet your business’ specific needs?

The Team | Bryan Durocher, Durocher Enterprises
Hiring right
Payroll
Commission structures and plans
Growth opportunities for team members
Strengths-based hiring
Employee retention
Investing in education and your team
Incentivizing your team

The Books | Bryan Durocher, Durocher Enterprises
• What is the best corporate structure for your business?
• Best accounting practices
• Common tax write-offs/deductions
• Software must-haves
• Managing overhead—what’s appropriate for various business sizes/structures
• Putting financial metrics and goals into place and following up on them.

The Launch | Tim Sawyer, Crystal Clear Digital Marketing
• Marketing and cross-marketing
• How to form lucrative partnerships
• How to hold profitable events within a medical spa
• Is advertising worth it?
• How to build momentum within your business

The Law—HIPAA | Alex Thiersch, JD, AmSpa
• Common HIPAA liability exposures.
• HITECH Act of 2009 with expanded HIPAA privacy rules in 2013 ... what they mean to you.
• Policies and training needed to be HIPAA compliant

The Law | Alex Thiersch, JD, AmSpa
• Overview of Northwestern rules and regulations affecting the medical spa, medical aesthetic and laser industries
• Commissions: The fee-splitting conundrum – is it legal? Is Groupon fee-splitting?
• Current hot topic state-specific issues affecting the industry.
• Ownership: Who can own a medical spa? How best to structure a corporation?
• Medical spa supervision and delegation: Must a physician be present and examine every new patient?
• Aestheticians and laser technicians: What they can and cannot do in a medical spa.
• The laws surrounding referrals and gift cards.
Q&A with representatives from the California Board of Barbering and Cosmetology


The Infrastructure | Dori Soukup, InSPAration Management
• Working with vendors who will work with you
• What to look for in education and marketing support
• How to look for a new product line
• When to buy vs. when to lease

The Long-term | Dori Soukup, InSPAration Management
How to build on initial success
How to hold strategic planning
Goal-setting strategies
Setting measures for success

The Lessons | Louis Frisina
Learn the 25 habits of highly successful medical aesthetic practices and medical spas from the pioneer of Restylane.

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Exhibitors and Sponsors
Crystal Clear Digital Marketing BTL Aesthetics
Circadia Environ/Dermaconcepts



   Skin Inc.  



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Host Hotel

Host Hotel

Hyatt Place San Jose Downtown

282 Almaden Blvd.

San Jose, CA 95113

408-998-0400










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AGENDA

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Contact Us

224 N Desplaines, Ste. 600S
 Chicago, IL 60661

Phone: 312-981-0993

Fax: 888-827-8860

Mission

AmSpa provides legal, compliance, and business resources for medical spas and medical aesthetic practices.

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