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New York Medical Aesthetic Boot Camp


Medical Spa & Aesthetic Boot Camp

New York, NY

October 12-13, 2019

The New Yorker Hotel (A Wyndham Hotel)



What You'll Learn



Business Best-Practices
Discover how to run a profitable medical spa practice, including how to recruit, hire and retain an exceptional team; ways to affordably attract and keep patients; and more.

Medical Spa Growth Strategies
Ensure your medical aesthetic practice’s long-term success by learning when and how to expand your practice, metrics and processes to run your practice efficiently, keys to making your practice attractive to prospective buyers, and more.

Legal Compliance Guidelines
Gain a better understanding of state and federal laws and how they affect your medical spa, including commonly misunderstood laws and regulations, how HIPAA impacts your daily business, ownership requirements, common marketing mistakes that can get you in hot water, and more!









What Our Attendees Say

  • Pricing

    AmSpa Members

    Early Bird Price $ 945 00
    Additional Staff $ 845 00
    Full Price $ 1095 00
    Additional Staff $ 995 00
      Sign up by September 12, 2019 at 11:59 PM EST to !

    Non-members

    Early Bird Price $ 1045 00
    Additional Staff $ 945 00
    Full Price $ 1195 00
    Additional Staff $ 1095 00
      Sign up by September 12, 2019 at 11:59 PM EST to !

    Want to Save $100 on your Boot Camp Registration? Become a member today!

    AmSpa Members receive special pricing for all AmSpa-hosted events For more information and to sign up, click below!



    Included in this two-day workshop:


    • Strategies involving operations, marketing, laws, medical spa planning, and more!
    • Handbook and flash drive with reference resources on how to open a med spa
    • Educational material certified for 5.5 AMA PRA Category 1 CME Credits
    • Continental breakfast and lunch provided on both days and a cocktail reception on Saturday evening after the presentation.




    Tentative Agenda


    AmSpa's Medical Spa & Aesthetic Boot Camps are intense, two-day training seminars covering legal and business best-practices in non-invasive medical aesthetics. Both physicians and non-physicians alike will gain the tools to open and/or run an efficient, profitable, and legally compliant medical spa or aesthetic practice.

    Day 1


    8 – 8:30 am Registration and Breakfast

    8:30 – 9 am Opening Keynote
    Speaker: Alex R. Thiersch, JD, AmSpa/ByrdAdatto

    Welcome and overview of current state of the medical spa industry.

    9 – 10 am The Plan
    Speaker: Bryan Durocher, Durocher Enterprises
    • How to develop and write a medical spa business plan, step-by-step.
    • How to do market research for your medical aesthetics practice.
    • Timelines for opening a successful med spa. What is the competitive landscape of and need for your services in your area?
    • The Owner Breakdown: Which one are you?
    • Should you work with a consultant?
    • How to profitably design and lay out your space.

    10 – 10:15 am Morning Break

    10:15 – 11:15 am The Financials
    Speaker: Bryan Durocher, Durocher Enterprises
    • Money matters: Learning how much you need, how you can get it and how can you make the most of it.
    • Review typical one-year budget, profit-and-loss statement and proforma, and learn what’s important to keep an eye on.
    • Managing overhead—what’s appropriate for various business sizes/structures.
    • Putting financial metrics and goals into place and following up on them.

    11:15 am – 12:15 pm The Lessons
    Speaker: Louis Frisina

    Industry-leading habits of the best aesthetic practices.


    12:15 – 1 pm Lunch sponsored by Sciton

    1 – 1:45 pm Medical Aesthetic Hot Topics Panel
    Moderator: Alex R. Thiersch, JD, AmSpa
    Panelists: Tim Sawyer, Crystal Clear Digital Marketing; Representatives from Environ and Galderma

    Industry experts converge on AmSpa’s Boot Camps to provide information on the hottest trends and topics in the industry.


    1:45 – 3:30 pm The Law
    Speakers: Alex R. Thiersch, AmSpa/Byrd Adatto, and Renee Coover, ByrdAdatto
    • Overview of regional rules and regulations affecting the medical spa, medical aesthetic and laser industries
    • Trademarking your brand.
    • Employment law basics.
    • Current hot topic state-specific issues affecting the industry.
    • Ownership: Who can own a medical spa? How best to structure a corporation?
    • Medical spa supervision and delegation: Must a physician be present and examine every new patient?
    • Anti-kickbacks - The laws surrounding referrals and gift cards.
    • Setting a compensation plan without violating fee-splitting laws
    • HIPAA

    3:30 – 4:15 pm Afternoon Break

    4:15 – 5 pm The Treatments
    Speaker: Terri Ross, Terri Ross Consulting
      Treatments are the most exciting part of a medical spa business and they are developing at such a rapid pace that it is difficult to keep up! Find out more about the top medical spa treatments for your medical spa and medical aesthetic facility, and learn how to identify what treatments will work best for your patient demographic and your bottom line.

    5 – 6 pm The Digital Marketing Ecosystem
    Speaker: Tim Sawyer, Crystal Clear Digital Marketing
    • The importance of social media marketing
    • Designing an effective and profitable website
    • Email marketing
    • Discovering the difference between engagement and conversion
    • Connecting the practice’s current people, processes and tools directly to marketing ROI
    • How to grow your medical spa’s current and future patient base in today’s digital era

    6 – 7:30 pm Cocktail Reception sponsored by Cartessa Aesthetics

    Day 2


    8 – 8:30 am Registration and Breakfast

    8:30 – 9 am Anatomy of a $5 Million Med Spa
    Alex R. Thiersch, JD, AmSpa

    9 – 9:45 am The Long-term Revenue
    Speaker: Bryan Durocher, Durocher Enterprises
    • How to cash in with medical spa retail.
    • Treatment programs.
    • VIP/loyalty program and monthly subscriptions.
    • When do I add treatments and how do I determine the correct price point.
    • How do you figure out an actual ROI?

    9:45 – 10:30 am Morning Break

    10:30 – 11:30 am The Medical Spa Success Panel
    Moderator: Alex R. Thiersch, JD, AmSpa
    Panelists: Marria Pooya, Greenwich Medical Spa; Alexa Nicholls Costa, NP and Alexandra Rogers, NP, LexRx

    11:30 am – 12:15 pm The Consultation
    Speaker: Terri Ross, Terri Ross Consulting
    The most important part of a successful medical spa is getting patients in the door and getting them to purchase treatments. In this session, our speaker will teach the following.

    • How to make consultations as profitable and useful as possible.
    • Who should be performing the consultation?
    • Determining whether it should have a price tag.
    • Data points, tracking methods and benchmarks.
    • Consultation demo with audience member.

    12:15 – 1 pm Lunch

    1 – 2 pm The Marketing Plan and Social Media
    Speakers: Alexa Nicholls Costa, NP and Alexandra Rogers, NP, LexRx

    Marketing techniques and avenues: Which ones are right for you?

    • How to develop and write a marketing plan, step-by-step.
    • Timing and frequency.
    • Budgeting benchmarks.
    • Marketing tips and tried-and-true techniques.
    • New marketing avenues that show promise.
    • Identifying the best social media outlets for your business.
    • Developing a social media strategy that aligns with your goals and manpower.

    2– 3 pm The Team
    Speaker: Bryan Durocher, Durocher Enterprises
      The best medical spas all cite to their team members as being the most important aspect of their success. This section will teach you how to find the right personnel; how to interview, train, and coach your team so they are loyal and successful; and how compensate and incentivize staff profitably. Topics include:
    • Recruiting, interviewing and selecting the right team;
    • Implementing a performance-based compensation model;
    • Charting career paths;
    • Employee retention;
    • Investing in training and coaching; and
    • Rewarding and recognizing your team.

    END OF PROGRAM




    Speakers


    Renee Coover

    From the stage, to the board room, in the courtroom, and even on a TED Talk platform, Renee Coover is comfortable in front of any audience. Coover’s practice focuses on representing business clients, primarily focusing on the health care industry. She assists doctors, dentists, and other medical professionals with their businesses and regulatory challenges. She routinely advises and counsels business owners in proper corporate formation, complying with specific state laws and regulations, and implementing proper employment policies and practices for their business.

    Bryan Durocher

    Bryan Durocher is the author of Wakeup Live the Life You Love in Beauty, and is the founder of Durocher Enterprises. He was named one of the "Top 20 People to Know in the Beauty Industry" by Global Cosmetic Industry magazine, and provides coaching, consulting, global, industry trends, and marketing solutions for medical spa and spa professionals internationally.


    Louis Frisina

    Louis Frisina is a renowned biotechnology entrepreneur and aesthetics industry thought-leader. He is Harvard-educated with more than 30 years of success discovering new markets, and has been an advisor to several private equity and hedge funds for M&A and capital raise.


    Brandon Robinson

    Vagabond at heart, entrepreneur by choice, Brandon Robinson is the founder and CEO of Skin Body Soul MedSpa. Robinson is also a partner with Dr. Grant Stevens's medical spa, Orange Twist, with locations in California, Texas, and Washington State. Robinson was a graduate of the University of San Francisco in 2004 and started his first business in 2005. Since then, he has started and operates multiple businesses, sold medical devices in the aesthetic industry and helped consult for Groupon.com. Robinson currently lives in Sacramento, California, with his wife, Jennifer, a former industry council board member for American Society of Dermatological Surgery and current Sientra territory manager.


    Jenny Robinson

    A recovering medical sales rep turned entrepreneur, Jenny Robinson has worked in the medical aesthetic industry since 2011, while owning and operating a multi-location, multi-state medical spa company, Skin Body Soul. She is a former industry council board member for the American Society of Dermatologic Surgery and a current board member of Inspire Midtown, a professional women’s group in Sacramento, CA. Her professional passion lies in marketing and believes strongly in the power of branding. Robinson is a Sacramento, CA, native who’s traveled to 30+ countries with her loving husband, Brandon, with whom she owns Skin Body Soul. The Robinsons have created and operated numerous businesses together and have no plans of “settling down.” The Robinsons also run a successful travel blog called Roaming Robinsons.


    Terri Ross

    Terri Ross is managing partner and director of Lasky Aesthetics & Laser Center, which she transformed from a $500,000 to a $2.5 million business in the span of 18 months. She was also a consultant for world-renowned plastic surgeon Garth Fisher, M.D. when he opened his medical spa in Beverly Hills and has been working with world-renowned facial plastic surgeon and host of the TV show Botched, Dr. Paul Nassif, since 2012. Her experience also spans the corporate world working for several leading medical device companies such as Zeltiq, Medicis, EMD Serono and Johnson & Johnson.


    Tim Sawyer

    Tim Sawyer is the president and co-founder of Crystal Clear Digital Marketing which provides health and wellness professionals with a fully integrated digital marketing system with a focus on the aesthetic market. Since co-founding Crystal Clear, Sawyer has been published in Dermatology Times, Cosmetic Surgery Times, and Med Spa Management, writing about the new technology eco-system that has emerged in the medical spa community.


    Alex Thiersch

    Alex Thiersch, JD, is the Founder and Director of the American Med Spa Association, and he is also a partner at the business, healthcare, and aesthetic law firm of ByrdAdatto. He has extensive experience representing industry professionals before state medical boards, and is one of the most sought after speakers in the country regarding matters of practice management and medical aesthetic law including conferences for the American Society of Plastic Surgeons, the American Society for Aesthetic Plastic Surgery, the Global Aesthetics Conference, Vegas Cosmetic Surgery, the American Academy of Anti-Aging Medicine, The Medical Spa Show, and others.




New York Boot Camp Sponsors


Exclusive Digital Marketing Sponsor

Exclusive Patient Financing Sponsor


Exclusive Reception Sponsor


Day 1 Lunch Sponsor


Hot Topic Seat 1 Sponsor


Hot Topic Seat 2 Sponsor


Hot Topic Seat 3 Sponsor



Vendors


Contact us for information about exhibitor opportunities.



Hotel

The New Yorker (A Wyndham Hotel)

481 8th Avenue
New York, NY 10001



The AmSpa group room rate is $259.00++ per night. (currently New York State hotel tax of 14.75%, NYC occupancy tax of $2.00 per room nightly; and NYC Convention Center tax of $1.50 per room nightly). Hotel facility fee has been waived if you book in the AmSpa Room Block ($34.08 per night value). It will appear during the booking process but should appear waived in the individual reservation at check-out. Rate is limited and subject to sell-out.

 

    Hotel Facility Fee Includes:
  • In room Wireless internet

Must book on or before 5pm EST Monday, September 23 to secure the discounted room block rate.

The New Yorker Hotel’s picture-perfect location in Midtown Manhattan, puts some of the city’s most remarkable attractions right at your doorstep. Just minutes from Times Square, Jacob Javits Center, the Empire State Building and one block from Penn Station, Madison Square Garden and Manhattan Center, The New Yorker is the place to be. The New Yorker is 9 miles from LaGuardia Airport (LGA), 17 miles to John F. Kennedy airport (JFK) and 17 miles to Newark Liberty Airport (EWR) . Attendees who book inside the group block are offered a discounted parking rate of $40 plus tax per day (normally $50 plus tax per day).



Contact Us

224 N Desplaines, Ste. 600S
 Chicago, IL 60661

Phone: 312-981-0993

Fax: 888-827-8860

Mission

AmSpa provides legal, compliance, and business resources for medical spas and medical aesthetic practices.

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