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New York Medical Aesthetic Boot Camp


Medical Spa & Aesthetic Boot Camp

New York, New York

October 12-13, 2019

Hotel To Be Announced



What You'll Learn



Legal Compliance Guidelines
Understand the laws you need to know to operate legally including ownership requirements, practitioner scope of practice, physician supervision and delegation rules, HIPAA requirements, and more!

Business Best-Practices
Gain the tools to run a profitable medical spa practice like how to recruit, hire, and retain an exceptional team, ways to affordably attract and keep patients, and more.

Medical Spa Growth Strategies
Gain strategies to ensure your long-term success like knowing when and how to expand your practice, metrics and processes to run your practice efficiently, keys to making your practice attractive to sell, and more.











What Our Attendees Say

  • Pricing

    AmSpa Members

    Early Bird Price $ 945 00
    Additional Staff $ 845 00
    Full Price $ 1095 00
    Additional Staff $ 995 00
      Sign up by September 12, 2019 at 11:59 PM EST to save $150!

    Non-members

    Early Bird Price $ 1045 00
    Additional Staff $ 945 00
    Full Price $ 1195 00
    Additional Staff $ 1095 00
      Sign up by September 12, 2019 at 11:59 PM EST to save $150!

    Save $100 on an AmSpa Basic membership with purchase of a Boot Camp ticket!

    Click here to contact us if you have any questions about AmSpa's Medical Spa & Aesthetic Boot Camps or call 312-981-0993.



    Included in this two-day workshop:


    • Strategies involving operations, marketing, laws, medical spa planning, and more!
    • Handbook and flash drive with reference resources on how to open a med spa
    • Educational material certified for 5.5 AMA PRA Category 1 CME Credits
    • Breakfast and lunch both days, and a cocktail reception on day 1






    Tentative Agenda


    AmSpa's Medical Spa & Aesthetic Boot Camps are intense, two-day training seminars covering legal and business best-practices in non-invasive medical aesthetics. Both physicians and non-physicians alike will gain the tools to open and/or run an efficient, profitable, and legally compliant medical spa or aesthetic practice.

    Day 1


    8 – 8:30 am Registration and Breakfast

    8:30 – 9 am Opening Keynote

    9 – 10:30 am The Plan

    • How to develop and write a medical spa business plan, step-by-step.
    • How to do market research for your medical aesthetics practice.
    • Timelines for opening a successful med spa. What is the competitive landscape of and need for your services in your area?
    • The Owner Breakdown: Which one are you?
    • Should you work with a consultant?
    • How to profitably design and lay out your space.

    10:30 – 11 am Morning Break

    11 am – 12 pm The Marketing Plan and Social Media
    • Marketing techniques and avenues: Which ones are right for you?
    • How to develop and write a marketing plan, step-by-step.
    • Timing and frequency.
    • Budgeting benchmarks.
    • Marketing tips and tried-and-true techniques.
    • New marketing avenues that show promise.

    12 – 1 pm Lunch

    1 – 1:30 pm Medical Aesthetic Hot Topics Panel

    1:30 – 3:30 pm The Law
    • Overview of regional rules and regulations affecting the medical spa, medical aesthetic and laser industries
    • Trademarking your brand.
    • Employment law basics.
    • Current hot topic state-specific issues affecting the industry.
    • Ownership: Who can own a medical spa? How best to structure a corporation?
    • Medical spa supervision and delegation: Must a physician be present and examine every new patient?
    • Anti-kickbacks - The laws surrounding referrals and gift cards.
    • Setting a compensation plan without violating fee-splitting laws
    • HIPAA

    3:30 – 4:15 pm Afternoon Break

    4:15 – 5 pm The Treatments
      Treatments are the most exciting part of a medical spa business and they are developing at such a rapid pace that it is difficult to keep up! Find out more about the top medical spa treatments for your medical spa and medical aesthetic facility, and learn how to identify what treatments will work best for your patient demographic and your bottom line.

    5 – 6 pm The Digital Marketing Ecosystem
    • The importance of social media marketing
    • Designing an effective and profitable website
    • Email marketing
    • Discovering the difference between engagement and conversion
    • Connecting the practice’s current people, processes and tools directly to marketing ROI
    • How to grow your medical spa’s current and future patient base in today’s digital era

    6 – 7:30 pm Cocktail Reception

    Day 2


    8 – 8:30 am Registration and Breakfast

    8:30 – 9 am Anatomy of a $5 Million Med Spa

    9 – 10 am The Financials
    • Money matters: Learning how much you need, how you can get it and how can you make the most of it.
    • Review typical one-year budget, profit-and-loss statement and proforma, and learn what’s important to keep an eye on.
    • Managing overhead—what’s appropriate for various business sizes/structures.
    • Putting financial metrics and goals into place and following up on them.

    10 – 10:30 am Morning Break

    10:30 – 11:30 am The Long-term Revenue
    • How to cash in with medical spa retail.
    • Treatment programs.
    • VIP/loyalty program and monthly subscriptions.
    • When do I add treatments and how do I determine the correct price point.
    • How do you figure out an actual ROI?

    11:30 am – 12:15 pm The Consultation
    The most important part of a successful medical spa is getting patients in the door and getting them to purchase treatments. In this session, our speaker will teach the following.

    • How to make consultations as profitable and useful as possible.
    • Who should be performing the consultation?
    • Determining whether it should have a price tag.
    • Data points, tracking methods and benchmarks.
    • Consultation demo with audience member.

    12:15 – 1 pm Lunch

    1 – 2 pm The Lessons
      Learn the habits the best medical spa practices have in common.

    2– 3 pm The Team
      The best medical spas all cite to their team members as being the most important aspect of their success. This section will teach you how to find the right personnel; how to interview, train, and coach your team so they are loyal and successful; and how compensate and incentivize staff profitably. Topics include:

    • Recruiting, interviewing and selecting the right team;
    • Implementing a performance-based compensation model;
    • Charting career paths;
    • Employee retention;
    • Investing in training and coaching; and
    • Rewarding and recognizing your team.

    END OF PROGRAM





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Contact Us

224 N Desplaines, Ste. 600S
 Chicago, IL 60661

Phone: 312-981-0993

Fax: 888-827-8860

Mission

AmSpa provides legal, compliance, and business resources for medical spas and medical aesthetic practices.

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