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New York Medical Aesthetic Boot Camp


Medical Spa & Aesthetic Boot Camp

New York, NY

October 12-13, 2019

The New Yorker Hotel (A Wyndham Hotel)



What You'll Learn



Legal Compliance Guidelines
Understand the laws you need to know to operate legally including ownership requirements, practitioner scope of practice, physician supervision and delegation rules, HIPAA requirements, and more!

Business Best-Practices
Gain the tools to run a profitable medical spa practice like how to recruit, hire, and retain an exceptional team, ways to affordably attract and keep patients, and more.

Medical Spa Growth Strategies
Gain strategies to ensure your long-term success like knowing when and how to expand your practice, metrics and processes to run your practice efficiently, keys to making your practice attractive to sell, and more.









What Our Attendees Say

  • Pricing

    AmSpa Members

    Early Bird Price $ 945 00
    Additional Staff $ 845 00
    Full Price $ 1095 00
    Additional Staff $ 995 00
      Sign up by September 12, 2019 at 11:59 PM EST to save $150!

    Non-members

    Early Bird Price $ 1045 00
    Additional Staff $ 945 00
    Full Price $ 1195 00
    Additional Staff $ 1095 00
      Sign up by September 12, 2019 at 11:59 PM EST to save $150!

    Want to Save $100 on your Boot Camp Registration? Become a member today!

    AmSpa Members receive special pricing for all AmSpa-hosted events For more information and to sign up, click below!



    Included in this two-day workshop:


    • Strategies involving operations, marketing, laws, medical spa planning, and more!
    • Handbook and flash drive with reference resources on how to open a med spa
    • Educational material certified for 5.5 AMA PRA Category 1 CME Credits
    • Breakfast and lunch both days, and a cocktail reception on day 1




    Tentative Agenda


    AmSpa's Medical Spa & Aesthetic Boot Camps are intense, two-day training seminars covering legal and business best-practices in non-invasive medical aesthetics. Both physicians and non-physicians alike will gain the tools to open and/or run an efficient, profitable, and legally compliant medical spa or aesthetic practice.

    Day 1


    8 – 8:30 am Registration and Breakfast

    8:30 – 9 am Opening Keynote

    9 – 10:30 am The Plan

    • How to develop and write a medical spa business plan, step-by-step.
    • How to do market research for your medical aesthetics practice.
    • Timelines for opening a successful med spa. What is the competitive landscape of and need for your services in your area?
    • The Owner Breakdown: Which one are you?
    • Should you work with a consultant?
    • How to profitably design and lay out your space.

    10:30 – 11 am Morning Break

    11 am – 12 pm The Marketing Plan and Social Media
    • Marketing techniques and avenues: Which ones are right for you?
    • How to develop and write a marketing plan, step-by-step.
    • Timing and frequency.
    • Budgeting benchmarks.
    • Marketing tips and tried-and-true techniques.
    • New marketing avenues that show promise.

    12 – 1 pm Lunch

    1 – 1:30 pm Medical Aesthetic Hot Topics Panel

    1:30 – 3:30 pm The Law
      The ownership, supervision and delegation, and operations of MedSpas has challenged the industry, as the laws have historically been misunderstood or ignored. The presentation includes real world enforcement examples and pinpointed sources of risk affecting MedSpas and other aesthetic centers.

    3:30 – 4:15 pm Afternoon Break

    4:15 – 5 pm The Treatments
      Treatments are the most exciting part of a medical spa business and they are developing at such a rapid pace that it is difficult to keep up! Find out more about the top medical spa treatments for your medical spa and medical aesthetic facility, and learn how to identify what treatments will work best for your patient demographic and your bottom line.

    5 – 6 pm The Digital Marketing Ecosystem
    • The importance of social media marketing
    • Designing an effective and profitable website
    • Email marketing
    • Discovering the difference between engagement and conversion
    • Connecting the practice’s current people, processes and tools directly to marketing ROI
    • How to grow your medical spa’s current and future patient base in today’s digital era

    6 – 7:30 pm Cocktail Reception

    Day 2


    8 – 8:30 am Registration and Breakfast

    8:30 – 9 am Anatomy of a $5 Million Med Spa

    9 – 10 am The Financials
    • Money matters: Learning how much you need, how you can get it and how can you make the most of it.
    • Review typical one-year budget, profit-and-loss statement and proforma, and learn what’s important to keep an eye on.
    • Managing overhead—what’s appropriate for various business sizes/structures.
    • Putting financial metrics and goals into place and following up on them.

    10 – 10:30 am Morning Break

    10:30 – 11:30 am The Long-term Revenue
    • How to cash in with medical spa retail.
    • Treatment programs.
    • VIP/loyalty program and monthly subscriptions.
    • When do I add treatments and how do I determine the correct price point.
    • How do you figure out an actual ROI?

    11:30 am – 12:15 pm The Consultation
    The most important part of a successful medical spa is getting patients in the door and getting them to purchase treatments. In this session, our speaker will teach the following.

    • How to make consultations as profitable and useful as possible.
    • Who should be performing the consultation?
    • Determining whether it should have a price tag.
    • Data points, tracking methods and benchmarks.
    • Consultation demo with audience member.

    12:15 – 1 pm Lunch

    1 – 2 pm The Lessons
      Learn the habits the best medical spa practices have in common.

    2– 3 pm The Team
      The best medical spas all cite to their team members as being the most important aspect of their success. This section will teach you how to find the right personnel; how to interview, train, and coach your team so they are loyal and successful; and how compensate and incentivize staff profitably. Topics include:

    • Recruiting, interviewing and selecting the right team;
    • Implementing a performance-based compensation model;
    • Charting career paths;
    • Employee retention;
    • Investing in training and coaching; and
    • Rewarding and recognizing your team.

    END OF PROGRAM





    Sponsors


    Contact us for information about exhibitor opportunities.



    Hotel

    The New Yorker (A Wyndham Hotel)

    481 8th Avenue
    New York, NY 1001



    The AmSpa group room rate is $259.00++ per night. (currently New York State hotel tax of 14.75%, NYC occupancy tax of $2.00 per room nightly; and NYC Convention Center tax of $1.50 per room nightly). Hotel facility fee has been waived if you book in the AmSpa Room Block ($34.08 per night value). It will appear during the booking process but should appear waived in the individual reservation at check-out. Rate is limited and subject to sell-out.

     

      Hotel Facility Fee Includes:
    • In room Wireless internet
    • 24-hour use of the hotel’s business center (not to include shipping)
    • Complimentary local, long-distance and international calling

    Must book on or before 5pm CST Monday, September 20 to secure the discounted room block rate.

    The New Yorker Hotel’s picture-perfect location in Midtown Manhattan, puts some of the city’s most remarkable attractions right at your doorstep. Just minutes from Times Square, Jacob Javits Center, the Empire State Building and one block from Penn Station, Madison Square Garden and Manhattan Center, The New Yorker is the place to be. The New Yorker is 9 miles from LaGuardia Airport (LGA), 17 miles to John F. Kennedy airport (JFK) and 17 miles to Newark Liberty Airport (EWR) . Attendees who book inside the group block are offered a discounted parking rate of $40 plus tax per day (normally $50 plus tax per day).



Contact Us

224 N Desplaines, Ste. 600S
 Chicago, IL 60661

Phone: 312-981-0993

Fax: 888-827-8860

Mission

AmSpa provides legal, compliance, and business resources for medical spas and medical aesthetic practices.

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