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|Medical Spa Insider|
Medical Spa Insider Podcast
The Medical Spa Insider bi-weekly podcast highlights the leading practitioners and professionals in the aesthetic space, and delves into some of the hot-button issues in the industry. In these informal talks AmSpa founder/director Alex Thiersch chats with today's aesthetic entrepreneurs over cocktails to learn about their careers and find out what makes them so successful.
Episode 16: Injectable Aesthetics Are a Lifestyle - Millennials, Botox, and LexRx
The NPs of LexRx talk about excelling at two things many industry veterans still don't have a handle on: running an injectables-only practice, and servicing a client base of primarily Millennials. Listen as they talk about their journey into aesthetics, how they built their brand, and how they structured their business model to succeed in ways that many still don't know where to start. (Hint: Sell results and experiences, and NEVER discount medical services.)
Episode 15: Making Money Solely On Injectables: The Botox Labb Blueprint
One chair, one injector, and a successful medical spa practice. Danielle Smith of Miami's Smith & Popov talks through how she built her business model, the most important metrics she tracks, and how she stays lean, efficient, and profitable to break the myth that you can't make money on injectables.
Episode 14: Building, Running, Selling, and Investing in Medical Spas
Brandon and Jenny Robinson of Skin Body Soul Spa have started up and sold multiple med spa chains in their time in the industry and recount their process of building their aesthetic success. Additionally, Nicole Chiaramonte of Synergy Aesthetics provides insight as an industry investor on what makes the industry attractive, and what makes a prosperous medical spa practice.
Episode 13: Dr. Sheila Nazarian on Her Goals, Her Motivations, and Her History in Aesthetic Medicine
Dr. Sheila Nazarian is a star that is still on the rise in the world of plastic surgery, and she talks about her goals, her motivations, and her influence in the world of social media. Listen in to hear stories from her career, her background, and her personal philosophy.
Episode 12: What Does the FDA Alert Regarding Feminine Rejuvenation Mean for Medical Spas?
Recently the US Food and Drug Administration issued a warning to several major device manufacturers about the marketing of vaginal rejuvenation devices. The notice clarified that the scope of FDA clearance on the machines only covered certain procedures, not including vaginal rejuvenation.
Jay Reyero, JD, partner at the law firm of ByrdAdatto weighs in on what this notice might mean for medical spa practices, and the steps owners and practitioners should take in light of the warning.
Episode 11: Things Start Up Med Spas Need to Know: Identifying Challenges and Finding Solutions
Jay and Mara Shorr of Shorr Solutions reveal tips they give to startup medical spa practices. Listen in to hear strategies and solutions to common med spa challenges. What are typical med spa pitfalls? How much capital do startups need? When should you buy a laser? Learn about this and much more!
Also find out about the charitable foundation MSD Save Our Schools, and how you can help to address the challenges of gun violence in our schools.
Episode 10: Tips for Securing Financing for Your Medical Spa From Wells Fargo
How do you secure funding for your med spa startup? How can you apply for a loan for capital equipment purchases? What are banks looking for when working with medical spa practices?
AmSpa Founder/Director Alex Thiersch sits down with Jeremiah Johnson and Chris Maiwald of WellsFargo to find the answer to these questions, and many more!
Jeremiah Johnson is Vice President and Healthcare Specialist with Wells Fargo, and he works with physicians on a daily basis. He is experiences in understanding cash flow, collections, and being a trusted advisor to entrepreneurs in the med spa and medical aesthetic space.
Chris Maiwald is the Vice President of Business Banking with Wells Fargo, and has been a trusted advisor to business owners in healthcare for over a decade. Acquisitions, start-ups, financing, refinancing, and day-to-day business transactions are commonplace for Chris.
Episode 9: Starting Up a Med Spa from A to Z with Maegen Kennedy of Windermere Dental and Medical Spa
Maegen Kennedy, PA-C, Owner of Windermere Dental & Medical Spa speaks in detail about how she built her business from planning, to build out, to choosing treatments, to her consultation process, and more! Listen in on the secrets to her success, not only as an expert clinician but as a business owner as well.
Check out the video updates that Maegen recorded during her buildout below.
Episode 8: Keys to Becoming a Social Media Influencer with Emerald Gutierrez and Alice Benjamin
Emerald Gutierrez and Alice Benjamin, medical aesthetic nurses and social media influencers, talk to AmSpa director Alex Thiersch about how to organically build a following and a personal brand. They discuss not only social media, but also becoming recognized authorities in their specialties, and how Alice was first approached to appear on the Dr. Oz show.
Episode 7: Getting Started in Medical Aesthetics with Rejuvenate Med Spa
Christina Imes started Rejuvenate Med Spa three years ago as a serial entrepreneur, and since joining forces with award-winning nurse injector Rhonda Policandriotes, has grown the practice to one of the best in the business. The pair have since launched Rejuvenate Injector Training, sharing Rhonda's expertise with other injectors in medical aesthetics. The two chat with AmSpa founder/director Alex Thiersch and director of operations Cathy Christensen about getting their practice up and running, and their steps on the way to med spa success.
Episode 6: Keys to Millennials in Med Spas, and the Wave of Female Leadership in the Industry with Wendy Lewis
Wendy Lewis and Melissa Ben-Joseph stop by to discuss the power of Millennials as medical spa patients, and how women have taken the lead in medical aesthetics, among many other things. Learn keys to grow your practice through smart, targeted marketing with advice from some of the best in the business.
Visit wendylewisco.com to purchase Wendy Lewis' book, Aesthetic Clinic Marketing in the Digital Age and learn how to make modern digital marketing work for your practice.
Episode 5: Protecting Against Sexual Harassment and Pregnancy Discrimination in the Workplace
Sexual harassment and pregnancy discrimination are growing concerns in the modern workplace. Renee Coover, JD, AmSpa general counsel and associate at the law firm of ByrdAdatto, covers how to protect against these threats, as well as her experience as a speaker on the TEDx stage about these very topics.
Click here to watch her webinar on workplace sexual harassment.
Click here to watch her TEDx Talk on pregnancy rights.
Episode 4: The Most Overlooked Must-Haves in Medical Spas According to Louis Frisina and Tim Sawyer
Medical aesthetics experts Louis Frisina and Tim Sawyer, President of Crystal Clear Digital Marketing speak on a wide range of topics including the main blind spots of people entering the medical spa industry, overcoming their biggest driving fears at the beginnings of their careers, and much more!
Louis Frisina is a medical aesthetic luminary who is, among many other things, credited with introducing Restylane to the American market. He now runs a consulting firm and a hedge fund, both targeting this booming industry.
Tim Sawyer is Founder and President Crystal Clear Digital Marketing, one of the premier digital marketing firms in the medical aesthetic space.
Episode 3: Patient Advocate Law Firm Sukhman|Yagoda on Avoiding Medical Malpractice LawsuitsPatient advocate attorneys Alex Sukhman and Ryan Yagoda stop by to discuss the mindset and process behind medical malpractice lawsuits, and what medical spas can do to reduce the risk of being sued.
Listen below to find the steps you can take before, during, and after treatment to protect yourself and your practice.
Episode 2: Terri Wojak, LE/President, True U Education on Her Career in Aesthetics, Advocacy, and Working with Plastic Surgeon Steven DayanAmSpa Founder/Director Alex Thiersch and Director of Operations Cathy Christensen sit down with their long-time friend Terri Wojak, LE/President of True U Education.
They discuss her book, Aesthetics Exposed (with an update on the horizon!), her career in aesthetics, her work advocating for aestheticians, working with world-famous plastic surgeon Steven Dayan, and more!
Episode 1: Terri Ross, Managing Partner, Lasky Aesthetics, on CoolSculpting, Paul Nassif, and Top-selling Med Spa TreatmentsAlex Thiersch, founder/director of the American Med Spa Association, sits down with Terri Ross, and aesthetic attorney Brad Adatto to discuss her career, her successes, and making it in the increasingly competitive medical aesthetic industry.