AmSpa's Medical Spa & Aesthetic Boot Camps are intense, two-day training seminars covering legal and business best-practices in non-invasive medical aesthetics. Both physicians and non-physicians alike will gain the tools to open and/or run an efficient, profitable, and legally compliant medical spa or aesthetic practice.
Sign up now for this premium-value seminar to receive:
In-depth executive workshop on operations, marketing, laws, medical spa planning, and more!
Handbook and flash drive with reference resources on how to open a med spa
Educational material certified for 5.5 AMA PRA Category 1 CME Credits
Breakfast and lunch both days, and a cocktail reception on day 1
What our customers say?
This workshop exceeded my expectations - I look forward to applying my newfound knowledge to many areas of my business. I look forward to attending future events. Thank you - I feel like I have established a new business partner with AmSpa.
Sally Martin, RN
Monarch Beach Laser & Aesthetics
I believe that the information presented was exactly what anyone would need to create the foundation for a successful business. I was really pleased to know that I would have access to many tools even AFTER the Boot Camp to help me learn more and practically implement what I learned. Worth every penny!
Angela Thorn, Director of Guest Services
Dr. Robert Brown
Making the leap from being medically minded to being "retail minded" is one of the greatest challenges facing clinical professionals. Boot Camp has provided me the initial training to see myself and my services differently, and create a medical spa wellness program that improves the health and self-esteem of my patients.
David Bouslough, Physician
This seminar was worth flying across the country for! In all the conferences I’ve attended, none is more geared towards providing systems and structures for business ownership and growth. Membership to the AmSpa is an absolute must if you are a medical spa owner/manager. If you’re wondering if you should attend a Bootcamp...stop wondering and sign up today.
8:30 – 9 am The Anatomy of a $5 Million Medical Spa Speaker: Alex R. Thiersch, AmSpa
9 – 10 am Building and Increasing Long-term Revenue Speaker: Dori Soukup, InSPAration Management
How to cash in with medical spa retail.
VIP/loyalty program and monthly subscriptions.
When do I add treatments and how do I determine the correct price point.
How do you figure out an actual ROI?
10 – 10:30 am Morning Break
10:30 – 11:15 am The Treatments Speaker: Terri Wojak, True U Education
Treatments are the most exciting part of a medical spa business and they are developing at such a rapid pace that it is difficult to keep up! Find out more about the top medical spa treatments for your medical spa and medical aesthetic facility, and learn how to identify what treatments will work best for your patient demographic and your bottom line.
11:15 am – 12 pm The Consultation Speaker: Terri Ross, Lasky Aesthetics
The most important part of a successful medical spa is getting patients in the door and getting them to purchase treatments.
How to make consultations as profitable and useful as possible.
Who should be performing the consultation?
Determining whether it should have a price tag.
Data points, tracking methods and benchmarks.
12 – 12:45 pm Lunch
12:45 – 1:30 pm PANEL: Social Media Moderator: Alex R. Thiersch, JD, AmSpa Panelists: Tim Sawyer, Crystal Clear Digital Marketing; Bryan Durocher, Durocher Enterprises
What role do social media and online influencers play in your business?
1:30 – 2:30 pm The Marketing Plan Speaker: Dori Soukup, InSPAration Management
Marketing techniques and avenues: Which ones are right for you?
How to develop and write a marketing plan, step-by-step.
Timing and frequency.
Marketing tips and tried-and-true techniques.
New marketing avenues that show promise.
2:30 – 3:30 pm The Team Speaker: Bryan Durocher, Durocher Enterprises
The best medical spas all cite to their staff as being the most important aspect of their success. This section will teach you how to find the right personnel; how to interview, train, and coach your team so they are loyal and successful; and how compensate and incentivize staff profitably. Topics include:
Recruiting, interviewing and selecting the right team
Implementing a performance-based compensation model
Bryan Durocher is the author of Wakeup Live the Life You Love in Beauty, and is the founder of Durocher Enterprises. He was named one of the "Top 20 People to Know in the Beauty Industry" by Global Cosmetic Industry magazine, and provides coaching, consulting, global, industry trends, and marketing solutions for medical spa and spa professionals internationally.
Louis Frisina is a renowned biotechnology entrepreneur and aesthetics industry thought-leader. He is Harvard-educated with more than 30 years of success discovering new markets, and has been an advisor to several private equity and hedge funds for M&A and capital raise.
Terri Ross is managing partner and director of Lasky Aesthetics & Laser Center, which she transformed from a $500,000 to a $2.5 million business in the span of 18 months. She was also a consultant for world-renowned plastic surgeon Garth Fisher, M.D. when he opened his medical spa in Beverly Hills and has been working with world-renowned facial plastic surgeon and host of the TV show Botched, Dr. Paul Nassif, since 2012. Her experience also spans the corporate world working for several leading medical device companies such as Zeltiq, Medicis, EMD Serono and Johnson & Johnson.
Tim Sawyer is the president and co-founder of Crystal Clear Digital Marketing which provides health and wellness professionals with a fully integrated digital marketing system with a focus on the aesthetic market. Since co-founding Crystal Clear, Sawyer has been published in Dermatology Times, Cosmetic Surgery Times, and Med Spa Management, writing about the new technology eco-system that has emerged in the medical spa community.
Dori Soukup is the founder and CEO of InSPAration Management, a firm specializing in spa and salon business development and advanced education. she is the recipient of the American Spa Preferred Educator award and is a sought-after global speaker within the spa and medical spa industries. She is a published author with articles and insights featured in national and international trade publications in addition to her book, Spa Business Secrets to Increase Profits.
Alex Thiersch, JD, is the Founder and Director of the American Med Spa Association, and he is also a partner at the business, healthcare, and aesthetic law firm of ByrdAdatto. He has extensive experience representing industry professionals before state medical boards, and is one of the most sought after speakers in the country regarding matters of practice management and medical aesthetic law including conferences for the American Society of Plastic Surgeons, the American Society for Aesthetic Plastic Surgery, the Global Aesthetics Conference, Vegas Cosmetic Surgery, the American Academy of Anti-Aging Medicine, The Medical Spa Show, and others.
Terri Wojak is a sought after expert in the aesthetic industry with over 17 years of experience. Her areas of expertise include skin care in a medical setting, education and business development. She has developed 30 individual courses relating to skincare in a medical setting and has over 40 published articles in industry magazines, as well as two books, "Mastering Medical Esthetics” 2009 and "Aesthetics Exposed” 2014.
The AmSpa group room block at the Boston Marriott Cambridge is now closed. Please call the hotel directly at 617-494-6600 and ask for their best available rate. The Residence Inn Boston Cambridge is an alternative hotel which is about a 5 minute walk (0.4 miles) from the Boston Marriott Cambridge.
Boston Marriott Cambridge is approximately 6 miles from Boston Logan Airport and less than 5 miles from downtown Boston. Off-site parking is $43 daily and valet parking is $47 daily.