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Illinois Medical Spa & Aesthetic Boot Camp
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Medical Spa & Aesthetic Boot Camp Illinois

March 10-11, 2018

Rosemont, IL

This two-day course covers:

  • Who can fire a laser, administer injectables, or perform other medical aesthetic treatments,
  • Who can legally own a medical spa or aesthetic practice,
  • How to create a profitable medical aesthetic business plan,
  • How to find, recruit, hire, and retain staff,
  • What you can do to attract and retain patients,
  • What treatments and procedures are trending in the industry,
  • ...and much more!

AmSpa's Medical Spa & Aesthetic Boot Camps are intense, two-day training seminars covering legal and business best-practices in non-invasive medical aesthetics. Both physicians and non-physicians alike will gain the tools to open and/or run an efficient, profitable, and legally compliant medical spa or aesthetic practice.

Sign up now for this premium-value seminar to receive:
  • In-depth executive workshop on operations, marketing, laws, medical spa planning, and more!
  • Handbook and flash drive with reference resources on how to open a med spa
  • Educational material certified for 5.5 AMA PRA Category 1 CME Credits
  • Breakfast and lunch both days, and a cocktail reception on day 1

  • What our customers say?


    Full Price

    Non-members $ 995 00
    Members $ 895 00
    Additional Attendee $ 850 00
      Members save $100 off of the full ticket price!
      Success comes with instructions!

    Save $100 on an AmSpa Basic membership with purchase of a Boot Camp ticket!

    Contact us for information about exhibitor opportunities.


    8 – 8:30 am Registration and Breakfast

    8:30 – 9 am Opening Keynote
    Speaker: Alex Theirsch, JD, AmSpa/ByrdAdatto
  • Welcome and overview of current state of the medical spa industry.

  • 9 – 10:30 am The Plan
    Speaker: Dori Soukup, InSPAration Management
  • How to develop and write a medical spa business plan, step-by-step.
  • How to do market research for your medical aesthetics practice.
  • Timelines for opening a successful med spa. What is the competitive landscape of and need for your services in your area?
  • The Owner Breakdown: Which one are you?
  • Should you work with a consultant?
  • How to profitably design and lay out your space.

  • 10:30 – 10:45 am Morning Break

    10:45 – 11:45 pm The Financials
    Speaker: Bryan Durocher, Durocher Enterprises
  • Money matters: Learning how much you need, how you can get it and how can you make the most of it.
  • Review typical one-year budget, profit-and-loss statement and proforma, and learn what’s important to keep an eye on.
  • Managing overhead—what’s appropriate for various business sizes/structures.
  • Putting financial metrics and goals into place and following up on them.

  • 11:45 pm – 12:45 pm Lunch

    12:45 pm – 1:30 pm Hot Topics Panel
    Moderator: Alex Thiersch, JD, AmSpa/ByrdAdatto
    Panelists: Nealy Skeldon, Environ Skin Care; Tim Sawyer, Crystal Clear Digital Marketing; Pat Naughton, Sciton

    1:30 – 3:30 pm The Law
    Speakers: Alex Thiersch, JD and Renee Coover, JD, AmSpa/ByrdAdatto
  • Overview of regional rules and regulations affecting the medical spa, medical aesthetic and laser industries
  • Trademarking your brand.
  • Employment law basics.
  • Current hot topic state-specific issues affecting the industry.
  • Ownership: Who can own a medical spa? How best to structure a corporation?
  • Medical spa supervision and delegation: Must a physician be present and examine every new patient?
  • Anti-kickbacks - The laws surrounding referrals and gift cards.
  • Setting a compensation plan without violating fee-splitting laws

  • 3:30 – 4:00 pm Afternoon Break

    4 – 4:45 pm The Consultation
    Speaker: Rhonda Policandriotes, RN, Rejuvenate Med Spa
  • How to make a consultation as profitable and useful as possible
  • Who should be performing the consultation
  • Determining whether it should have a price tag
  • Data points, tracking methods and benchmarks

  • 4:45 – 6 pm The Digital Marketing Ecosystem
    Speaker: Tim Sawyer, Crystal Clear Digital Marketing
  • The importance of social media marketing
  • Designing an effective and profitable website
  • Email marketing
  • Discovering the difference between engagement and conversion
  • Connecting the practice's current people, processes and tools directly to marketing ROI
  • How to grow your medical spa's current and future patient base in today's digital era

  • 6 – 7:30 pm Cocktail Reception
    8 – 8:30 am—Breakfast

    8:30 – 9:30 am The Anatomy of a $5 Million Medical Spa
    Speaker: Alex Thiersch, JD, AmSpa/ByrdAdatto

    9:30 am – 10:30 am Building and Increasing Long-term Revenue
    Speaker: Dori Soukup, InSPAration Management
  • How to cash in with medical spa retail.
  • Treatment programs.
  • VIP/loyalty program and monthly subscriptions.
  • When do I add treatments and how do I determine the correct price point.
  • How do you figure out an actual ROI?

  • 10:30 – 10:45 am Morning Break

    10:45 – 11:45 am The Lessons
    Speaker: Louis Frisina
  • Learn the habits of the best medical spa practices

  • 11:45 am – 12:45 pm Lunch

    12:45 – 1:45 pm Selecting Your Treatments
    Speaker: Terri Wojak, LE/President, True U Education
  • Getting a piece of the massive–and growing–aesthetic laser market
  • Injectables–the foundation of any medical spa
  • The 411 on microneedling, dermaplaning, and microblading
  • The latest in cutting-edge treatments–PRP, stem cells, and more
  • How skin care can increase the profitability of your medical spa

  • 1:45 – 2:45 pm The Marketing Plan
    Speaker: Dori Soukup, InSPAration Management
  • How to develop and write a marketing plan, step by step
  • Timing and frequency
  • Budgeting benchmarks
  • Marketing tips and tried-and-true techniques
  • New marketing avenues that show promise

  • 2:45 – 3:45 pm The Team
    Speaker: Bryan Durocher, Durocher Enterprises
  • Rectruiting, interviewing and selecting the right team
  • Implementing a performance-based compensation model
  • Charting career paths
  • Employee retention
  • Investing in training and coaching
  • Rewarding and recognizing your team

  • 3:45 – 4:15 pm PANEL: The Social Media
    Moderator: Alex Thiersch, AmSpa/ByrdAdatto
    Panelists: Tim Sawyer, Crystal Clear Digital Marketing; Bryan Durocher, Durocher Enterprises; Rhonda Policandriotes, RN, Rejuvenate Med Spa
  • What role do social media and online influencers play in your business?



    Bryan Durocher

    Bryan Durocher is the author of Wakeup Live the Life You Love in Beauty, and is the founder of Durocher Enterprises. He was named one of the "Top 20 People to Know in the Beauty Industry" by Global Cosmetic Industry magazine, and provides coaching, consulting, global, industry trends, and marketing solutions for medical spa and spa professionals internationally.

    Louis Frisina

    Louis Frisina is a renowned biotechnology entrepreneur and aesthetics industry thought-leader. He is Harvard-educated with more than 30 years of success discovering new markets, and has been an advisor to several private equity and hedge funds for M&A and capital raise. He also discovered the aesthetic filler Restylane in Brazil, built the market, and sold Restylane to Medicis, along with other injectables.

    Rhonda Policandriotes

    Rhonda Policandriotes began her nursing career in the ICU, where she practiced for more than 20 years. During her role as a hospital nurse, she became educated and trained in aesthetic medicine, which she found to be her new passion. As one of the top-requested injectors and trainers in the Chicagoland area, Policandriotes is a master of full-face correction, face design and aging intervention. She empowers her clients with her education-based approach, and she places safety and efficacy in the highest regard when when caring for her patients.

    Tim Sawyer

    Tim Sawyer is the president and co-founder of Crystal Clear Digital Marketing which provides health and wellness professionals with a fully integrated digital marketing system with a focus on the aesthetic market. Since co-founding Crystal Clear, Sawyer has been published in Dermatology Times, Cosmetic Surgery Times, and Med Spa Management, writing about the new technology eco-system that has emerged in the medical spa community.

    Dori Soukup

    Dori Soukup is the founder and CEO of InSPAration Management, a firm specializing in spa and salon business development and advanced education. she is the recipient of the American Spa Preferred Educator award and is a sought-after global speaker within the spa and medical spa industries. She is a published author with articles and insights featured in national and international trade publications in addition to her book, Spa Business Secrets to Increase Profits.

    Terri Wojak

    Terri Wojak is a sought after expert in the aesthetic industry with over 17 years of experience. Her areas of expertise include skin care in a medical setting, education and business development. She has developed 30 individual courses relating to skincare in a medical setting and has over 40 published articles in industry magazines, as well as two books, "Mastering Medical Esthetics” 2009 and "Aesthetics Exposed” 2014.



    Hilton Rosemont/Chicago O'Hare

    5550 N River Rd
    Rosemont, IL 60018


    The AmSpa Room Block at the Hilton is now closed. Please call the hotel directly at 847-678-4488 and mention AMS for booking. Rates and availability based on the hotel’s occupancy after February 26.
    Reserve By Phone: 847-678-4488 (use group code AMS)

    Parking: AmSpa Rosemont attendees will receive a 15% discount on the self-parking rate of $29 per night at the Hilton. This includes in and out priveleges. Parking validation will be given out on-site.

    Please note there is a large convention in Rosemont the weekend of the AmSpa Medical Spa & Aesthetic Boot Camp. Please book your hotel room early and allow additional time for parking.

    Contact Us

    224 N Desplaines, Ste. 600S
     Chicago, IL 60661

    Phone: 312-981-0993

    Fax: 888-827-8860


    AmSpa provides legal, compliance, and business resources for medical spas and medical aesthetic practices.

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