Understand the laws you need to know to operate legally including ownership requirements, practitioner scope of practice, physician supervision and delegation rules, HIPAA requirements, and more!
Gain the tools to run a profitable medical spa practice like how to recruit, hire, and retain an exceptional team, ways to affordably attract and keep patients, and more.
Medical Spa Growth Strategies
Gain strategies to ensure your long-term success like knowing when and how to expand your practice, metrics and processes to run your practice efficiently, keys to making your practice attractive to sell, and more.
This workshop exceeded my expectations - I look forward to applying my newfound knowledge to many areas of my business. I look forward to attending future events. Thank you - I feel like I have established a new business partner with AmSpa.
Sally Martin, RN
Monarch Beach Laser & Aesthetics
I believe that the information presented was exactly what anyone would need to create the foundation for a successful business. I was really pleased to know that I would have access to many tools even AFTER the Boot Camp to help me learn more and practically implement what I learned. Worth every penny!
Angela Thorn, Director of Guest Services
Dr. Robert Brown
Making the leap from being medically minded to being "retail minded" is one of the greatest challenges facing clinical professionals. Boot Camp has provided me the initial training to see myself and my services differently, and create a medical spa wellness program that improves the health and self-esteem of my patients.
David Bouslough, Physician
This seminar was worth flying across the country for! In all the conferences I’ve attended, none is more geared towards providing systems and structures for business ownership and growth. Membership to the AmSpa is an absolute must if you are a medical spa owner/manager. If you’re wondering if you should attend a Bootcamp...stop wondering and sign up today.
AmSpa's Medical Spa & Aesthetic Boot Camps are intense, two-day training seminars covering legal and business best-practices in non-invasive medical aesthetics. Both physicians and non-physicians alike will gain the tools to open and/or run an efficient, profitable, and legally compliant medical spa or aesthetic practice.
8 – 8:30 am Registration and Continental Breakfast
8:30 – 9 am Opening Keynote
Speaker: Alex R. Thiersch, JD, AmSpa/ByrdAdatto
Welcome and overview of current state of the medical spa industry.
Treatments are the most exciting part of a medical spa business and they are developing at such a rapid pace that it is difficult to keep up! Find out more about the top medical spa treatments for your medical spa and medical aesthetic facility, and learn how to identify what treatments will work best for your patient demographic and your bottom line.
5 – 6 pm The Digital Marketing Ecosystem
Speaker: Tim Sawyer, Crystal Clear Digital Marketing
The best medical spas all cite to their team members as being the most important aspect of their success. This section will teach you how to find the right personnel; how to interview, train, and coach your team so they are loyal and successful; and how compensate and incentivize staff profitably. Topics include:
Recruiting, interviewing and selecting the right team;
Implementing a performance-based compensation model;
Charting career paths;
Investing in training and coaching; and
Rewarding and recognizing your team.
2– 3 pm The Marketing Plan and Social Media
Speakers: Brandon and Jenny Robinson, Skin Body Soul
Bryan Durocher is the author of Wakeup Live the Life You Love in Beauty, and is the founder of Durocher Enterprises. He was named one of the "Top 20 People to Know in the Beauty Industry" by Global Cosmetic Industry magazine, and provides coaching, consulting, global, industry trends, and marketing solutions for medical spa and spa professionals internationally.
Louis Frisina is a renowned biotechnology entrepreneur and aesthetics industry thought-leader. He is Harvard-educated with more than 30 years of success discovering new markets, and has been an advisor to several private equity and hedge funds for M&A and capital raise.
Jay Reyero, JD, is a partner at the business, healthcare, and aesthetic law firm of ByrdAdatto. He has a background as both a litigator and transactional attorney, bringing a unique and balanced perspective to the firm’s clients. His health care and regulatory expertise involves the counseling and advising of physicians, physician groups, other medical service providers and non-professionals. Specific areas of expertise include federal and state health care regulations and how they impact investments, transactions and various contractual arrangements, particularly in the areas of federal and state anti-referral, anti-kickback and HIPAA compliance.
Vagabond at heart, entrepreneur by choice, Brandon Robinson is the founder and CEO of Skin Body Soul MedSpa. Robinson is also a partner with Dr. Grant Stevens's medical spa, Orange Twist, with locations in California, Texas, and Washington State. Robinson was a graduate of the University of San Francisco in 2004 and started his first business in 2005. Since then, he has started and operates multiple businesses, sold medical devices in the aesthetic industry and helped consult for Groupon.com. Robinson currently lives in Sacramento, California, with his wife, Jennifer, a former industry council board member for American Society of Dermatological Surgery and current Sientra territory manager.
A recovering medical sales rep turned entrepreneur, Jenny Robinson has worked in the medical aesthetic industry since 2011, while owning and operating a multi-location, multi-state medical spa company, Skin Body Soul. She is a former industry council board member for the American Society of Dermatologic Surgery and a current board member of Inspire Midtown, a professional women’s group in Sacramento, CA. Her professional passion lies in marketing and believes strongly in the power of branding. Robinson is a Sacramento, CA, native who’s traveled to 30+ countries with her loving husband, Brandon, with whom she owns Skin Body Soul. The Robinsons have created and operated numerous businesses together and have no plans of “settling down.” The Robinsons also run a successful travel blog called Roaming Robinsons.
Terri Ross is managing partner and director of Lasky Aesthetics & Laser Center, which she transformed from a $500,000 to a $2.5 million business in the span of 18 months. She was also a consultant for world-renowned plastic surgeon Garth Fisher, M.D. when he opened his medical spa in Beverly Hills and has been working with world-renowned facial plastic surgeon and host of the TV show Botched, Dr. Paul Nassif, since 2012. Her experience also spans the corporate world working for several leading medical device companies such as Zeltiq, Medicis, EMD Serono and Johnson & Johnson.
Tim Sawyer is the president and co-founder of Crystal Clear Digital Marketing which provides health and wellness professionals with a fully integrated digital marketing system with a focus on the aesthetic market. Since co-founding Crystal Clear, Sawyer has been published in Dermatology Times, Cosmetic Surgery Times, and Med Spa Management, writing about the new technology eco-system that has emerged in the medical spa community.
Alex Thiersch, JD, is the Founder and Director of the American Med Spa Association, and he is also a partner at the business, healthcare, and aesthetic law firm of ByrdAdatto. He has extensive experience representing industry professionals before state medical boards, and is one of the most sought after speakers in the country regarding matters of practice management and medical aesthetic law including conferences for the American Society of Plastic Surgeons, the American Society for Aesthetic Plastic Surgery, the Global Aesthetics Conference, Vegas Cosmetic Surgery, the American Academy of Anti-Aging Medicine, The Medical Spa Show, and others.
The AmSpa room block expired at 5pm EST on Monday, June 10. For best available rate, please call the Loews directly at 404-745-5000 to book a reservation.
Loews Atlanta is situated right in the heart of Midtown, near Piedmont Park. It is 13 miles from Atlanta Hartfield (ATL). Attendees who book inside the group block are offered 20% off of the published parking rates of $26 self-parking and $40 valet (subject to change).