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How to Open a Medical Spa or Provide Medical Aesthetic Services
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How to Successfully Open a Medical Spa or Provide Medical Aesthetic Services in Your Practice

March 14-15, 2016 | 8 am - 5 pm


West Palm Beach, FL

AmSpa is thrilled to announce the debut of its executive-level training course! These training opportunities are two-day, can’t-miss knowledge and technique-driven seminars created for physicians and nonphysicians who are looking to provide medical aesthetic services or open a medical spa…the right way. Attendees to this intensive seminar will leave with the tools and tactics needed to successfully and legally operate a medical aesthetic facility. This course is limited to the first 30 people who sign up.

This premium-value seminar includes:
Cutting-edge, executive workshop on operations, marketing, laws, medical spa planning and more!
Handbook and flash drive on how to open a medical spa.
Enduring material certified for 5.5 AMA PRA Category 1 CME CreditsTM
Breakfast and Lunch (both days), and Saturday reception
Discounted hotel room rate
Only $995 -- Additional staff: $850 -- AmSpa members save even more!

 Click to register

Agenda (Final) for AmSpa Florida Executive Level Training

Day 1

8-8:30 am: Registration and Continental Breakfast

8:30 - 9 am: Opening Keynote | Alex R. Thiersch, Founder, American Med Spa Association (AmSpa)

9 - 10 am: The Plan | Bryan Durocher, Founder, Durocher Enterprises
• How to do market research for your medical aesthetics practice.
• Who is your client?
• What is the competitive landscape of and need for your services in your area?
• How to draft a business plan for a medical spa or a medical aesthetics facility.
• Should you work with a consultant?
• How to obtain capital for your business.

10-10:15 am: BREAK

10:15 - 11 am: The Build | Bryan Durocher, Founder, Durocher Enterprises
• How to create a profitable floorplan.
• How to design a profitable retail area.
• What is the ideal business flow for optimum guest experience and retail sales?
• Top 5 tips for a successful expansion/top 5 tips for a successful new build
• How do you find the right architect/builder/decorator to meet your business’ specific needs?

11 am - 12 pm: The Team | Milan Roy, One Source HR & Risk Solutions
Hiring right
Commission structures and plans
Growth opportunities for team members
Strengths-based hiring
Employee retention
Investing in education and your team
Incentivizing your team

12 - 1:15 pm: LUNCH sponsored by BTL Aesthetics

1:15 - 3 pm: The Books | Curt Rosner, CPA/ABV, CFF, Partner, EisnerAmper LLP
• What is the best corporate structure for your business?
• Best accounting practices
• Common tax write-offs/deductions
• Software must-haves
• Managing overhead—what’s appropriate for various business sizes/structures
• Putting financial metrics and goals into place and following up on them.

3 - 3:30 pm: BREAK 

3:30 - 5 pm: Closing: The Lessons | Louis Frisina
Learn the 25 habits of highly success medical aesthetic practices and medical spas.

5 - 7 pm: Cocktail Reception

Day 2

8-8:30 am: Registration and Continental Breakfast 

8:30 - 9 am: Opening Keynote 

9 - 10 am: The Law—OSHA and HIPAA | Jeffrey L. Cohen and Jacqueline A. Bain, The Florida Health Care Law Firm; Alex R. Thiersch, Founder, AmSpa
OSHA compliance in a medical aesthetics practice.
• 5 steps to attaining OSHA compliance.
• 7 common areas where OSHA will get you.
• What you should do should your OSHA surveyor pay you a visit.
• How to write and teach your workplace safety programs, who should be trained, and what must be kept ongoing.

HIPAA and its application within a medical aesthetic practice
• Common HIPAA liability exposures.
• HITECH Act of 2009 with expanded HIPAA privacy rules in 2013 ... what they mean to you.
• Policies and training needed to be HIPAA compliant

10 - 10:15 am: BREAK 

10:15 am - 12:15 pm: The Law Jeffrey L. Cohen and Jacqueline A. Bain, The Florida Health Care Law Firm; Alex R. Thiersch, Founder, AmSpa
• Overview of Florida rules and regulations affecting the medical spa, medical aesthetic and laser industries
• Commissions: The fee-splitting conundrum – is it legal? Is Groupon fee-splitting?
• Current hot topic state-specific issues affecting the industry.
• Ownership: Who can own a medical spa? How best to structure a corporation?
• Medical spa supervision and delegation: Must a physician be present and examine every new patient?
• Aestheticians and laser technicians: What they can and cannot do in a medical spa.
• The laws surrounding referrals and gift cards.

12:15 - 1:30 pm: LUNCH sponsored by Environ Skin Care/DermaConcepts

1:30 - 2:30 pm: The Infrastructure | Terri A. Wojak, True U Education, and Candace Noonan, Environ Skin Care/Dermaconcepts
• Working with vendors who will work with you
• What to look for in education and marketing support
• How to look for a new product line
• When to buy vs. when to lease 

2:30 - 2:45 pm: BREAK 

2:45 - 3:45 pm: The Long-term | Dori Soukup, InSPAration Management
• How to build on initial success
• How to hold strategic planning
• Goal-setting strategies
• Setting measures for success

3:45 - 5 pm: The Launch | Speaker: Tim Sawyer, Crystal Clear Digital Marketing
• Marketing and cross-marketing
• How to form lucrative partnerships
• How to hold profitable events within a medical spa
• Is advertising worth it?
• How to build momentum within your business

Exhibitors and Sponsors


Host Hotel
Hilton Palm Beach Airport
150 Australian Avenue
West Palm Beach, FL 33406-1473
Click here to make your reservation at a discounted rate.
Or call 800-678-4412 and mention the American Med Spa Association to receive a $229/night rate.


Contact Us

224 N Desplaines, Ste. 300
 Chicago, IL 60661

Phone: 312-981-0993

Fax: 888-827-8860


AmSpa provides legal, compliance, and business resources for medical spas and medical aesthetic practices.

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