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Orlando Medical Aesthetic Boot Camp


Medical Spa & Aesthetic Boot Camp

Orlando, Florida

November 2-3, 2019

Caribe Royale Orlando

Click here for hotel information



What You'll Learn


Business Best-Practices
Discover how to run a profitable medical spa practice, including how to recruit, hire and retain an exceptional team; ways to affordably attract and keep patients; and more.
Medical Spa Growth Strategies
Ensure your medical aesthetic practice’s long-term success by learning when and how to expand your practice, metrics and processes to run your practice efficiently, keys to making your practice attractive to prospective buyers, and more.
Legal Compliance
Gain a better understanding of state and federal laws and how they affect your medical spa, including commonly misunderstood laws and regulations, how HIPAA impacts your daily business, ownership requirements, common marketing mistakes that can get you in hot water, and more!



What's included in this premium-value seminar:


  • An in-depth executive workshop featuring renowned industry experts focused on maximizing your business from every angle, including operations, marketing and social media, laws, and medical spa planning;
  • A handbook and flash drive with presentation materials for easy review, as well as reference resources for additional support to your medical spa business;
  • The opportunity to receive a free copy of Risk Management for the Practicing Physician—A CME monograph certified nationally for 5.5. Category 1 CME hours; and
  • Continental breakfast and lunch provided on both days and a cocktail reception on Saturday evening after the presentation.
AmSpa’s Medical Spa & Aesthetic Boot Camps are intensive two-day seminars covering legal and business best practices in the medical spa industry. These events are designed for all medical spa professionals looking to run efficient, compliant and profitable aesthetic practices.












What Our Attendees Say



Who Attends


Medical Spa & Aesthetic Boot Camps are designed for:

  • Medical spa owners in search of business growth and greater profitability;
  • Entrepreneurs looking to open a medical spa who want to start off on the right foot;
  • Managers who want to make sure they are running their business efficiently and compliantly; and
  • Marketing professionals who want to learn how to effectively spread the word about their medical spas.

  • Pricing

    AmSpa Members

    Early Bird Price $ 945 00
    Additional Staff $ 845 00
    Full Price $ 1095 00
    Additional Staff $ 995 00
      Sign up by October 2, 2019  at 11:59 PM EST to save $150

    Non-members

    Early Bird Price $ 1045 00
    Additional Staff $ 945 00
    Full Price $ 1195 00
    Additional Staff $ 1095 00
      Sign up by October 2, 2019 at 11:59 PM EST to save $150!

    Want to Save $100 on your Boot Camp Registration? Become a member today!

    AmSpa Members receive special pricing for all AmSpa-hosted events For more information and to sign up, click below!





    Tentative Agenda


    AmSpa's Medical Spa & Aesthetic Boot Camps are intense, two-day training seminars covering legal and business best-practices in non-invasive medical aesthetics. Both physicians and non-physicians alike will gain the tools to open and/or run an efficient, profitable, and legally compliant medical spa or aesthetic practice.

    Day 1


    8 – 8:30 am Registration and Continental Breakfast

    8:30 – 9 am Opening Keynote
    Speaker: Alex R. Thiersch, JD, AmSpa/ByrdAdatto

    Welcome and overview of current state of the medical spa industry.

    9 – 10:30 am The Plan
    Speaker: Bryan Durocher, Durocher Enterprises
    • How to develop and write a medical spa business plan, step-by-step.
    • How to do market research for your medical aesthetics practice.
    • Timelines for opening a successful med spa. What is the competitive landscape of and need for your services in your area?
    • The Owner Breakdown: Which one are you?
    • Should you work with a consultant?
    • How to profitably design and lay out your space.

    10:30 – 10:45 am Morning Break

    10:45 – 11:45 am The Lessons
    Speaker: Louis Frisina

    Industry-leading habits of the best aesthetic practices.


    11:45 am – 12:45 pm Lunch sponsored by Sciton

    12:45 – 1:30 pm Medical Aesthetic Hot Topics Panel
    Moderator: Alex R. Thiersch, JD, AmSpa
    Panelists: Tim Sawyer, Crystal Clear Digital Marketing; Candace Noonan, Environ; Gail Winneshiek, Galderma

    Industry experts converge on AmSpa’s Boot Camps to provide information on the hottest trends and topics in the industry.


    1:30 – 3:30 pm The Law
    Speakers: Alex R. Thiersch, AmSpa/Byrd Adatto, and Brad Adatto, ByrdAdatto
    • Overview of regional rules and regulations affecting the medical spa, medical aesthetic and laser industries
    • Trademarking your brand.
    • Employment law basics.
    • Current hot topic state-specific issues affecting the industry.
    • Ownership: Who can own a medical spa? How best to structure a corporation?
    • Medical spa supervision and delegation: Must a physician be present and examine every new patient?
    • Anti-kickbacks - The laws surrounding referrals and gift cards.
    • Setting a compensation plan without violating fee-splitting laws
    • HIPAA

    3:30 – 4:15 pm Afternoon Break

    4:15 – 5 pm The Treatments
    Speaker: Terri Ross, Terri Ross Consulting

    Treatments are the most exciting part of a medical spa business and they are developing at such a rapid pace that it is difficult to keep up! Find out more about the top medical spa treatments for your medical spa and medical aesthetic facility, and learn how to identify what treatments will work best for your patient demographic and your bottom line.


    5 – 6 pm The Digital Marketing Ecosystem
    Speaker: Tim Sawyer, Crystal Clear Digital Marketing
    • The importance of social media marketing
    • Designing an effective and profitable website
    • Email marketing
    • Discovering the difference between engagement and conversion
    • Connecting the practice’s current people, processes and tools directly to marketing ROI
    • How to grow your medical spa’s current and future patient base in today’s digital era

    6 – 7:30 pm Cocktail Reception sponsored by Cartessa Aesthetics

    Day 2


    8 – 8:30 am Registration and Breakfast

    8:30 – 9 am Anatomy of a $5 Million Med Spa
    Alex R. Thiersch, JD, AmSpa

    9 – 10 am The Financials
    Speaker: Bryan Durocher, Durocher Enterprises
    • Money matters: Learning how much you need, how you can get it and how can you make the most of it.
    • Review typical one-year budget, profit-and-loss statement and proforma, and learn what’s important to keep an eye on.
    • Managing overhead—what’s appropriate for various business sizes/structures.
    • Putting financial metrics and goals into place and following up on them.

    10 – 10:30 am Morning Break

    10:30 – 11:30 am The Long-term Revenue
    Speakers: Brandon and Jenny Robinson, Skin Body Soul
    • How to cash in with medical spa retail.
    • Treatment programs.
    • VIP/loyalty program and monthly subscriptions.
    • When do I add treatments and how do I determine the correct price point.
    • How do you figure out an actual ROI?

    11:30 am – 12:15 pm The Consultation
    Speaker: Terri Ross, Terri Ross Consulting
    The most important part of a successful medical spa is getting patients in the door and getting them to purchase treatments. In this session, our speaker will teach the following.

    • How to make consultations as profitable and useful as possible.
    • Who should be performing the consultation?
    • Determining whether it should have a price tag.
    • Data points, tracking methods and benchmarks.
    • Consultation demo with audience member.

    12:15 – 1 pm Lunch sponsored by Epionce

    1 – 2 pm The Marketing Plan and Social Media
    Speakers: Brandon and Jenny Robinson, Skin Body Soul

    Marketing techniques and avenues: Which ones are right for you?

    • How to develop and write a marketing plan, step-by-step.
    • Timing and frequency.
    • Budgeting benchmarks.
    • Marketing tips and tried-and-true techniques.
    • New marketing avenues that show promise.
    • Identifying the best social media outlets for your business.
    • Developing a social media strategy that aligns with your goals and manpower.

    2– 3 pm The Team
    Speaker: Bryan Durocher, Durocher Enterprises
      The best medical spas all cite to their team members as being the most important aspect of their success. This section will teach you how to find the right personnel; how to interview, train, and coach your team so they are loyal and successful; and how compensate and incentivize staff profitably. Topics include:

    • Recruiting, interviewing and selecting the right team;
    • Implementing a performance-based compensation model;
    • Charting career paths;
    • Employee retention;
    • Investing in training and coaching; and
    • Rewarding and recognizing your team.

    END OF PROGRAM





    Speakers


    Brad Adatto

    Brad Adatto has worked with physicians, physician groups, and other medical service providers in developing ambulatory surgical centers, in-office and freestanding ancillary service facilities, and other medical joint ventures. He regularly counsels clients with respect to federal and state health care regulations that impact investments, transactions, and contract terms, including Medicare fraud and abuse, anti-trust, anti-kickback, anti-referral, and private securities laws.


    Bryan Durocher

    Bryan Durocher is the author of Wakeup Live the Life You Love in Beauty, and is the founder of Durocher Enterprises. He was named one of the "Top 20 People to Know in the Beauty Industry" by Global Cosmetic Industry magazine, and provides coaching, consulting, global, industry trends, and marketing solutions for medical spa and spa professionals internationally.


    Louis Frisina

    Louis Frisina is a renowned biotechnology entrepreneur and aesthetics industry thought-leader. He is Harvard-educated with more than 30 years of success discovering new markets, and has been an advisor to several private equity and hedge funds for M&A and capital raise.


    Candace Noonan

    Candace Noonan is a licensed esthetician and master trainer for DermaConcepts, exclusive distributor of Environ Skin Care in the USA, and hosts advanced trainings on this pharmaceutical-grade line. She holds certificates for internationally recognized programs, including advanced skin analysis, dermal needling and oncology esthetics. Born in South Africa, and having personal experience battling melasma, she believes her passion for skin care is her biggest asset.


    Brandon Robinson

    Vagabond at heart, entrepreneur by choice, Brandon Robinson is the founder and CEO of Skin Body Soul MedSpa. Robinson is also a partner with Dr. Grant Stevens's medical spa, Orange Twist, with locations in California, Texas, and Washington State. Robinson was a graduate of the University of San Francisco in 2004 and started his first business in 2005. Since then, he has started and operates multiple businesses, sold medical devices in the aesthetic industry and helped consult for Groupon.com. Robinson currently lives in Sacramento, California, with his wife, Jennifer, a former industry council board member for American Society of Dermatological Surgery and current Sientra territory manager.


    Jenny Robinson

    A recovering medical sales rep turned entrepreneur, Jenny Robinson has worked in the medical aesthetic industry since 2011, while owning and operating a multi-location, multi-state medical spa company, Skin Body Soul. She is a former industry council board member for the American Society of Dermatologic Surgery and a current board member of Inspire Midtown, a professional women’s group in Sacramento, CA. Her professional passion lies in marketing and believes strongly in the power of branding. Robinson is a Sacramento, CA, native who’s traveled to 30+ countries with her loving husband, Brandon, with whom she owns Skin Body Soul. The Robinsons have created and operated numerous businesses together and have no plans of “settling down.” The Robinsons also run a successful travel blog called Roaming Robinsons.


    Terri Ross

    Terri Ross is managing partner and director of Lasky Aesthetics & Laser Center, which she transformed from a $500,000 to a $2.5 million business in the span of 18 months. She was also a consultant for world-renowned plastic surgeon Garth Fisher, M.D. when he opened his medical spa in Beverly Hills and has been working with world-renowned facial plastic surgeon and host of the TV show Botched, Dr. Paul Nassif, since 2012. Her experience also spans the corporate world working for several leading medical device companies such as Zeltiq, Medicis, EMD Serono and Johnson & Johnson.


    Tim Sawyer

    Tim Sawyer is the president and co-founder of Crystal Clear Digital Marketing which provides health and wellness professionals with a fully integrated digital marketing system with a focus on the aesthetic market. Since co-founding Crystal Clear, Sawyer has been published in Dermatology Times, Cosmetic Surgery Times, and Med Spa Management, writing about the new technology eco-system that has emerged in the medical spa community.


    Alex Thiersch

    Alex Thiersch, JD, is the Founder and Director of the American Med Spa Association, and he is also a partner at the business, healthcare, and aesthetic law firm of ByrdAdatto. He has extensive experience representing industry professionals before state medical boards, and is one of the most sought after speakers in the country regarding matters of practice management and medical aesthetic law including conferences for the American Society of Plastic Surgeons, the American Society for Aesthetic Plastic Surgery, the Global Aesthetics Conference, Vegas Cosmetic Surgery, the American Academy of Anti-Aging Medicine, The Medical Spa Show, and others.

    Gail Winneshiek

    Gail Winneshiek has been in the aesthetic industry for 16 years. She is an executive account manager and market sales trainer for Galderma. Previously, she worked with Obagi Medical Products and has spent the last six years with Galderma representing the Restylane brands, Dysport and Sculptra. Winneshiek is a graduate of the University of Florida. She has enjoyed working closely with medical spas over the years, supporting and growing their businesses.



Orlando Boot Camp Sponsors


Exclusive Digital Marketing Sponsor

Exclusive Patient Financing Sponsor


Exclusive Reception Sponsor


Day 1 Lunch Sponsor


Day 2 Lunch Sponsor


Hot Topic Seat 1 Sponsor


Hot Topic Seat 2 Sponsor


Hot Topic Seat 3 Sponsor



Vendors


Contact us for vendor opportunities.



Hotel

Caribe Royal Orlando

8101 World Center Drive
Orlando, FL 32821



The AmSpa group room rate is now expired. You can still book a room at the link above at the hotel's prevailing rate.

Ideally located just minutes from Walt Disney World® Resort, Caribe Royale blends home-style comforts with unbeatable resort amenities for the ultimate Orlando, Fl, experience. Caribe Royale is 16 miles from Orlando International (MCO).



Contact Us

224 N Desplaines, Ste. 600S
 Chicago, IL 60661

Phone: 312-981-0993

Fax: 888-827-8860

Mission

AmSpa provides legal, compliance, and business resources for medical spas and medical aesthetic practices.

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