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San Jose Medical Spa Boot Camp
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Medical Spa Boot Camp

September 18 - 19

San Jose, CA

AmSpa's Medical Spa Boot Camps are intense, two-day training seminars covering legal and business best-practices in non-invasive medical aesthetics. Both physicians and non-physicians alike will gain the tools to open and/or run an efficient, profitable, and legally compliant medical spa or aesthetic practice.

This premium-value seminar includes:


  • In-depth executive workshop on operations, marketing, laws, medical spa planning, and more!
  • Handbook and flash drive with reference resources on how to open a med spa
  • Educational material certified for 5.5 AMA PRA Category 1 CME Credits
  • Breakfast and lunch both days, and a cocktail reception on day 1

    What our customers say?


    Early Bird

    Attendee Price $ 920 00
    Additional Staff Price $ 775 00
      Early Bird Pricing: register before 8/25/17 to save $75 off of the full price!

    Member Early Bird

    Attendee Price $ 820 00
    Additional Staff Price $ 775 00
      Members save an additional $100 for $175 total savings before 8/25/17!

    Full Price

    Attendee Price $ 995 00
    Additional Staff Price $ 850 00
      Medical spa success now comes with instructions! Register now!

    Member Full Price

    Attendee Price $ 895 00
    Additional Staff Price $ 850 00
      Members save $100 off of the full price of admission! Sign up today!

    Tentative Agenda

    8-8:30 am—Breakfast

    8:30-9 am Opening Keynote | Speaker: Alex R. Thiersch, JD, AmSpa/ByrdAdatto
  • Welcome and overview of current state of the medical spa industry.

  • 9-10:30 am The Plan | SPEAKER: Bryan Durocher, Durocher Enterprises
  • How to do market research for your medical aesthetics practice.
  • Who is your client?
  • What is the competitive landscape of and need for your services in your area?
  • How to draft a business plan for a medical spa or a medical aesthetics facility.
  • Should you work with a consultant?
  • How to profitably design and lay out your space.
  • Planning for the launch: timeline, events, marketing efforts, and more.

  • 10:30-10:45 am Break: Morning Break

    10:45-11:45 am The Team | SPEAKER: Dori Soukup, InSPAration Management
  • Recruiting, interviewing and selecting the right team
  • Implementing a performance-based compensation model
  • Charting career paths
  • Employee retention
  • Investing in training and coaching
  • Rewarding and recognizing your team

  • 11:45 pm – 12:45 pm Lunch

    12:45 pm – 1:30 pm Hot Topics Panel | MODERATOR: Alex R. Thiersch, JD, AmSpa/Byrd Adatto;
    PANELISTS: TBD, Environ/Dermaconcepts; Tim Saywer, Crystal Clear Digital Marketing; TBD, Sciton Industry experts converge on AmSpa’s Boot Camps to provide information on the hottest trends and topics in the industry.

    1:30-3 pm The Financials | Bryan Durocher, Durocher Enterprises
  • Money matters: Learning how much you need, how you can get it and how can you make the most of it?
  • Best accounting practices
  • Common tax write-offs/deductions
  • Managing overhead—what’s appropriate for various business sizes/structures
  • Putting financial metrics and goals into place and following up on them

  • 3-3:30 pm Break: Afternoon Break

    3:30 – 5 pm The Digital Marketing | Speaker: Tim Sawyer, Crystal Clear Digital Marketing
  • The importance of social media marketing in the 21st century
  • Designing an effective and profitable website
  • CRM tools you need to know
  • Discovering the difference between engagement and conversion
  • Connecting the practice’s current people, processes and tools directly to marketing ROI
  • How to grow your medical spa’s current and future patient base in today’s digital era

  • 5 – 6 pm The Lessons | Louis Frisina
  • Anatomy of a successful medical spa: The 20 habits

  • 6 – 7:30 pm Cocktail Reception
    8-8:30 am—Breakfast

    8:30-9 am Opening Keynote | Speaker: Alex R. Thiersch, JD, AmSpa/Byrd Adatto

    9 am – 10:30 am The Infrastructure | SPEAKERS: Bryan Durocher, Durocher Enterprises; XX, Environ Skin Care/Dermaconcepts
  • Working with vendors who will work with you
  • What to look for in education and marketing support
  • Equipment that leads to success. When you should buy vs. lease
  • Systems you need to succeed (software, etc.)
  • Incorporating effective pre and post procedure skin care to boost ROI
  • How do you figure out an actual ROI?

  • 10:30 – 10:45 am Morning Break

    10:45 – 12:30 pm The Law | Speakers: Alex R. Thiersch, JD, AmSpa/Byrd Adatto; Renee E. Coover, ByrdAdatto
  • Overview of regional rules and regulations affecting the medical spa, medical aesthetic and laser industries
  • Commissions: The fee-splitting conundrum – is it legal? Is Groupon fee-splitting?
  • Current hot topic state-specific issues affecting the industry
  • Ownership: Who can own a medical spa? How best to structure a corporation?
  • Medical spa supervision and delegation: Must a physician be present and examine every new patient?
  • The laws surrounding referrals and gift cards

  • 12:30 pm – 1:30 pm Lunch

    1:30 – 2 pm The Law—OSHA and HIPAA | Speakers: Alex R. Thiersch, JD, AmSpa/Byrd Adatto; Renee E. Coover, ByrdAdatto
  • Common HIPAA liability exposures
  • HITECH Act of 2009 with expanded HIPAA privacy rules in 2013 ... what they mean to you
  • Policies and training needed to be HIPAA compliant
  • OSHA compliance in a medical spa
  • 5 steps to attaining OSHA compliance
  • 7 common areas where OSHA will get you
  • What you should do should your OSHA surveyor pay you a visit
  • How to write and teach your workplace safety programs, who should be trained, and what must be kept ongoing

  • 2– 3:30 pm The Long-term | SPEAKER: Dori Soukup, InSPAration Management
  • Keys successful principals
  • Now what? Implementation process
  • Steps to building a sustainable business
  • Setting measures for success
  • Effective growth strategies
  • Expansion—legal and planning
  • Gaining a competitive advantage

  • Speakers

    Bryan Durocher

    Bryan Durocher is the author of Wakeup Live the Life You Love in Beauty, and is the founder of Durocher Enterprises. He was named one of the "Top 20 People to Know in the Beauty Industry" by Global Cosmetic Industry magazine, and provides coaching, consulting, global, industry trends, and marketing solutions for medical spa and spa professionals internationally.

    Louis Frisina

    Louis Frisina is a renowned biotechnology entrepreneur and aesthetics industry thought-leader. He is Harvard-educated with more than 30 years of success discovering new markets, and has been an advisor to several private equity and hedge funds for M&A and capital raise. He also discovered the aesthetic filler Restylane in Brazil, built the market, and sold Restylane to Medicis, along with Perlane and other injectables.

    Tim Sawyer

    Tim Sawyer is the president and co-founder of Crystal Clear Digital Marketing which provides health and wellness professionals with a fully integrated digital marketing system with a focus on the aesthetic market. Since co-founding Crystal Clear, Sawyer has been published in Dermatology Times, Cosmetic Surgery Times, and Med Spa Management, writing about the new technology eco-system that has emerged in the medical spa community.

    Dori Soukup

    is the founder and CEO of InSPAration Management, a firm specializing in spa and salon business development and advanced education. she is the recipient of the American Spa Preferred Educator award and is a sought-after global speaker within the spa and medical spa industries. She is a published author with articles and insights featured in national and international trade publications in addition to her book, Spa Business Secrets to Increase Profits.



    Hyatt Place San Jose/Downtown

    282 Almaden Boulevard
    San Jose, California, USA, 95113

    Contact Us

    224 N Desplaines, Ste. 300
     Chicago, IL 60661

    Phone: 312-981-0993

    Fax: 888-827-8860


    AmSpa provides legal, compliance, and business resources for medical spas and medical aesthetic practices.

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