AmSpa's Medical Spa Boot Camps are intense, two-day training seminars covering legal and business best-practices in non-invasive medical aesthetics. Both physicians and non-physicians alike will gain the tools to open and/or run an efficient, profitable, and legally compliant medical spa or aesthetic practice.
In-depth executive workshop on operations, marketing, laws, medical spa planning, and more!
Handbook and flash drive with reference resources on how to open a med spa
Educational material certified for 5.5 AMA PRA Category 1 CME Credits
Breakfast and lunch both days, and a cocktail reception on day 1
What our customers say?
This workshop exceeded my expectations - I look forward to applying my newfound knowledge to many areas of my business. I look forward to attending future events. Thank you - I feel like I have established a new business partner with AmSpa.
Sally Martin, RN
Monarch Beach Laser & Aesthetics
I believe that the information presented was exactly what anyone would need to create the foundation for a successful business. I was really pleased to know that I would have access to many tools even AFTER the Boot Camp to help me learn more and practically implement what I learned. Worth every penny!
Angela Thorn, Director of Guest Services
Dr. Robert Brown
Making the leap from being medically minded to being "retail minded" is one of the greatest challenges facing clinical professionals. Boot Camp has provided me the initial training to see myself and my services differently, and create a medical spa wellness program that improves the health and self-esteem of my patients.
David Bouslough, Physician
I have been attending professional seminars for 35 years. Hands down best informational seminar I have attended.
8:30-9 am Opening Keynote | Speaker: Alex R. Thiersch, JD, AmSpa/ByrdAdatto
Welcome and overview of current state of the medical spa industry.
9-10:30 am The Plan | SPEAKER: Bryan Durocher, Durocher Enterprises
How to do market research for your medical aesthetics practice.
Who is your client?
What is the competitive landscape of and need for your services in your area?
How to draft a business plan for a medical spa or a medical aesthetics facility.
Should you work with a consultant?
How to profitably design and lay out your space.
Planning for the launch: timeline, events, marketing efforts, and more.
10:30-10:45 am Break: Morning Break
10:45-11:45 am The Team | SPEAKER: Dori Soukup, InSPAration Management
Recruiting, interviewing and selecting the right team
Implementing a performance-based compensation model
Charting career paths
Investing in training and coaching
Rewarding and recognizing your team
11:45 pm – 12:45 pm Lunch
12:45 pm – 1:30 pm Hot Topics Panel | MODERATOR: Alex R. Thiersch, JD, AmSpa/Byrd Adatto;
PANELISTS: TBD, Environ/Dermaconcepts; Tim Saywer, Crystal Clear Digital Marketing; TBD, Sciton
Industry experts converge on AmSpa’s Boot Camps to provide information on the hottest trends and topics in the industry.
1:30-3 pm The Financials | Bryan Durocher, Durocher Enterprises
Money matters: Learning how much you need, how you can get it and how can you make the most of it?
Best accounting practices
Common tax write-offs/deductions
Managing overhead—what’s appropriate for various business sizes/structures
Putting financial metrics and goals into place and following up on them
3-3:30 pm Break: Afternoon Break
3:30 – 5 pm The Digital Marketing | Speaker: Tim Sawyer, Crystal Clear Digital Marketing
The importance of social media marketing in the 21st century
Designing an effective and profitable website
CRM tools you need to know
Discovering the difference between engagement and conversion
Connecting the practice’s current people, processes and tools directly to marketing ROI
How to grow your medical spa’s current and future patient base in today’s digital era
5 – 6 pm The Lessons | Louis Frisina
Anatomy of a successful medical spa: The 20 habits
Bryan Durocher is the author of Wakeup Live the Life You Love in Beauty, and is the founder of Durocher Enterprises. He was named one of the "Top 20 People to Know in the Beauty Industry" by Global Cosmetic Industry magazine, and provides coaching, consulting, global, industry trends, and marketing solutions for medical spa and spa professionals internationally.
Louis Frisina is a renowned biotechnology entrepreneur and aesthetics industry thought-leader. He is Harvard-educated with more than 30 years of success discovering new markets, and has been an advisor to several private equity and hedge funds for M&A and capital raise. He also discovered the aesthetic filler Restylane in Brazil, built the market, and sold Restylane to Medicis, along with Perlane and other injectables.
Tim Sawyer is the president and co-founder of Crystal Clear Digital Marketing which provides health and wellness professionals with a fully integrated digital marketing system with a focus on the aesthetic market. Since co-founding Crystal Clear, Sawyer has been published in Dermatology Times, Cosmetic Surgery Times, and Med Spa Management, writing about the new technology eco-system that has emerged in the medical spa community.
is the founder and CEO of InSPAration Management, a firm specializing in spa and salon business development and advanced education. she is the recipient of the American Spa Preferred Educator award and is a sought-after global speaker within the spa and medical spa industries. She is a published author with articles and insights featured in national and international trade publications in addition to her book, Spa Business Secrets to Increase Profits.