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Los Angeles Medical Aesthetic Boot Camp


Medical Spa & Aesthetic Boot Camp

Los Angeles, California

April 6–7, 2019

Sofitel Los Angeles at Beverly Hills

Click here for hotel information


What You'll Learn



Legal Compliance Guidelines
Understand the laws you need to know to operate legally including ownership requirements, practitioner scope of practice, physician supervision and delegation rules, HIPAA requirements, and more!

Business Best-Practices
Gain the tools to run a profitable medical spa practice like how to recruit, hire, and retain an exceptional team, ways to affordably attract and keep patients, and more.

Medical Spa Growth Strategies
Gain strategies to ensure your long-term success like knowing when and how to expand your practice, metrics and processes to run your practice efficiently, keys to making your practice attractive to sell, and more.









What Our Attendees Say

  • Pricing

    AmSpa Members

    Early Bird Price $ 945 00
    Additional Staff $ 845 00
    Full Price $ 1095 00
    Additional Staff $ 995 00
      Sign up by March 6, 2019 at 11:59 PM EST to save $150!

    Non-members

    Early Bird Price $ 1045 00
    Additional Staff $ 945 00
    Full Price $ 1195 00
    Additional Staff $ 1095 00
      Sign up by March 6, 2019 at 11:59 PM EST to save $150!

    Save $100 on an AmSpa Basic membership with purchase of a Boot Camp ticket!

    Click here to contact us if you have any questions about AmSpa's Medical Spa & Aesthetic Boot Camps or call 312-981-0993.



    Pre-Boot Camp Medical Spa Social and Tour

    Friday, April 5, 2019
    5:30 - 7:30 pm

    Sponsored by: 

    Have you ever wanted an intimate tour of one of the most successful medical spas in the United States? AmSpa is giving you unprecedented after-hours access to renowned Lasky Aesthetics in Beverly Hills! Join AmSpa for the pre-Boot Camp Medical Spa Social and Tour of Lasky Aesthetics on Friday, April 5, 5:30-7:30 pm by BTL Aesthetics. Lasky Aesthetics is located less than 3 miles from the Sofitel Beverly Hills, the host hotel for the AmSpa Medical and Aesthetic Boot Camp. Transportation is not provided by AmSpa; all attendees are responsible for their transportation to and from the event.

    Founded by four highly esteemed Beverly Hills cosmetic doctors, the Lasky Aesthetics & Laser Center was designed to provide top-quality laser skin treatments in a unique setting that is both private and tranquil. Quite in contrast to the cold and sterile atmosphere of the typical doctor’s office, the Lasky Aesthetics & Laser Center is set in a warm and charming environment that will have you feeling right at home from the minute you arrive. We strive to provide patients with the most advanced treatment technologies available, without the stress and discomfort associated with medical facilities. Our commitment to this goal has distinguished us as the leading laser skin and body contouring center in Beverly Hills & Los Angeles.

    This is a complimentary, limited-access event sponsored by BTL Aesthetics and registration is required. This event will sell out.

    Lasky Aesthetics

    153 South Lasky Drive
    Suite 8
    Beverly Hills, CA 90212

    Are you an AmSpa Member and want to attend the AmSpa Medical Spa Social and Tour? 



    Do you want to register for the AmSpa LA bootcamp and want AND attend the pre-boot camp Medical Spa Social and Tour?



    Included in this two-day workshop:


    • Strategies involving operations, marketing, laws, medical spa planning, and more!
    • Handbook and flash drive with reference resources on how to open a med spa
    • Educational material certified for 5.5 AMA PRA Category 1 CME Credits
    • Breakfast and lunch both days, and a cocktail reception on day 1




    Tentative Agenda


    AmSpa's Medical Spa & Aesthetic Boot Camps are intense, two-day training seminars covering legal and business best-practices in non-invasive medical aesthetics. Both physicians and non-physicians alike will gain the tools to open and/or run an efficient, profitable, and legally compliant medical spa or aesthetic practice.

    Day 1


    8 – 8:30 am Registration and Breakfast

    8:30 – 9 am Opening Keynote
    Speaker: Alex R. Thiersch, JD, AmSpa/ByrdAdatto

    9 – 10:30 am The Plan
    Speaker: Bryan Durocher, Durocher Enterprises

    • How to develop and write a medical spa business plan, step-by-step.
    • How to do market research for your medical aesthetics practice.
    • Timelines for opening a successful med spa. What is the competitive landscape of and need for your services in your area?
    • The Owner Breakdown: Which one are you?
    • Should you work with a consultant?
    • How to profitably design and lay out your space.

    10:30 – 11 am Morning Break

    11 am – 12 pm The Marketing Plan and Social Media
    Speakers: Brandon and Jenny Robinson, Skin Body Soul
    • Marketing techniques and avenues: Which ones are right for you?
    • How to develop and write a marketing plan, step-by-step.
    • Timing and frequency.
    • Budgeting benchmarks.
    • Marketing tips and tried-and-true techniques.
    • New marketing avenues that show promise.

    12 – 1 pm Lunch

    1 – 1:30 pm Medical Aesthetic Hot Topics Panel
    Moderator: Alex R. Thiersch, JD, AmSpa/ByrdAdatto
    Panelists: Toni Lee Roldan-Ortiz, Environ; Tim Sawyer, Crystal Clear Digital Marketing


    1:30 – 3:30 pm The Law
    Speakers: Alex R. Thiersch, AmSpa/ByrdAdatto, and Michael Byrd, ByrdAdatto
    • Overview of regional rules and regulations affecting the medical spa, medical aesthetic and laser industries
    • Trademarking your brand.
    • Employment law basics.
    • Current hot topic state-specific issues affecting the industry.
    • Ownership: Who can own a medical spa? How best to structure a corporation?
    • Medical spa supervision and delegation: Must a physician be present and examine every new patient?
    • Anti-kickbacks - The laws surrounding referrals and gift cards.
    • Setting a compensation plan without violating fee-splitting laws
    • HIPAA

    3:30 – 4:15 pm Afternoon Break

    4:15 – 5 pm The Treatments
    Speaker: Terri Ross, Terri Ross Consulting
      Treatments are the most exciting part of a medical spa business and they are developing at such a rapid pace that it is difficult to keep up! Find out more about the top medical spa treatments for your medical spa and medical aesthetic facility, and learn how to identify what treatments will work best for your patient demographic and your bottom line.

    5 – 6 pm The Digital Marketing Ecosystem
    Speaker: Tim Sawyer, Crystal Clear Digital Marketing
    • The importance of social media marketing
    • Designing an effective and profitable website
    • Email marketing
    • Discovering the difference between engagement and conversion
    • Connecting the practice’s current people, processes and tools directly to marketing ROI
    • How to grow your medical spa’s current and future patient base in today’s digital era

    6 – 7:30 pm Cocktail Reception

    Day 2


    8 – 8:30 am Registration and Breakfast

    8:30 – 9 am Anatomy of a $5 Million Med Spa
    Speaker: Alex R. Thiersch, JD, AmSpa/ByrdAdatto

    9 – 10 am The Financials
    Speaker: Bryan Durocher, Durocher Enterprises
    • Money matters: Learning how much you need, how you can get it and how can you make the most of it.
    • Review typical one-year budget, profit-and-loss statement and proforma, and learn what’s important to keep an eye on.
    • Managing overhead—what’s appropriate for various business sizes/structures.
    • Putting financial metrics and goals into place and following up on them.

    10 – 10:30 am Morning Break

    10:30 – 11:30 am The Long-term Revenue
    Speakers: Brandon and Jenny Robinson, Skin Body Soul
    • How to cash in with medical spa retail.
    • Treatment programs.
    • VIP/loyalty program and monthly subscriptions.
    • When do I add treatments and how do I determine the correct price point.
    • How do you figure out an actual ROI?

    11:30 am – 12:15 pm The Consultation
    Speaker: Terri Ross, Terri Ross Consulting
    The most important part of a successful medical spa is getting patients in the door and getting them to purchase treatments. In this session, our speaker will teach the following.

    • How to make consultations as profitable and useful as possible.
    • Who should be performing the consultation?
    • Determining whether it should have a price tag.
    • Data points, tracking methods and benchmarks.
    • Consultation demo with audience member.

    12:15 – 1 pm Lunch

    1 – 2 pm The Lessons
    Speaker: Louis Frisina
      Learn the habits the best medical spa practices have in common.

    2– 3 pm The Team
    Speaker: Bryan Durocher, Durocher Enterprises
      The best medical spas all cite to their team members as being the most important aspect of their success. This section will teach you how to find the right personnel; how to interview, train, and coach your team so they are loyal and successful; and how compensate and incentivize staff profitably. Topics include:

    • Recruiting, interviewing and selecting the right team;
    • Implementing a performance-based compensation model;
    • Charting career paths;
    • Employee retention;
    • Investing in training and coaching; and
    • Rewarding and recognizing your team.

    END OF PROGRAM






    Speakers


    Brad Adatto

    Brad Adatto has worked with physicians, physician groups, and other medical service providers in developing ambulatory surgical centers, in-office and freestanding ancillary service facilities, and other medical joint ventures. He regularly counsels clients with respect to federal and state health care regulations that impact investments, transactions, and contract terms, including Medicare fraud and abuse, anti-trust, anti-kickback, anti-referral, and private securities laws.


    Michael Byrd

    With his background as both a litigator and transactional attorney, Michael Byrd brings a comprehensive perspective to business and health care issues. He has been named to Texas Rising Stars and Texas Super Lawyers, published by Thompson Reuters, for multiple years (2009-2018) and recognized as a Best Lawyer in Dallas by D Magazine (2013, 2016, 2017, 2018). He routinely lectures at continuing medical education seminars on the various business and legal issues that medical professionals face.


    Renee Coover

    From the stage, to the board room, in the courtroom, and even on a TED Talk platform, Renee Coover is comfortable in front of any audience. Coover’s practice focuses on representing business clients, primarily focusing on the health care industry. She assists doctors, dentists, and other medical professionals with their businesses and regulatory challenges. She routinely advises and counsels business owners in proper corporate formation, complying with specific state laws and regulations, and implementing proper employment policies and practices for their business.

    Bryan Durocher

    Bryan Durocher is the author of Wakeup Live the Life You Love in Beauty, and is the founder of Durocher Enterprises. He was named one of the "Top 20 People to Know in the Beauty Industry" by Global Cosmetic Industry magazine, and provides coaching, consulting, global, industry trends, and marketing solutions for medical spa and spa professionals internationally.


    Louis Frisina

    Louis Frisina is a renowned biotechnology entrepreneur and aesthetics industry thought-leader. He is Harvard-educated with more than 30 years of success discovering new markets, and has been an advisor to several private equity and hedge funds for M&A and capital raise.


    Terri Ross

    Terri Ross is the CEO of Terri Ross Consulting, which provides high-level practice management consulting services and sales training to a number of high-profile physicians, including world-renowned plastic surgeon Garth Fisher, MD, who started Extreme Makeover, and world-renowned facial plastic surgeon and host of the TV show Botched Paul Nassif, MD. Ross is the former managing partner of Lasky Aesthetics & Laser Center, which she transformed from a $500,000 to a $3.5-million business in the span of three years, and is an advisor for Revance Therapeutics, speaks for many companies, and works with venture capital firms to help start up medical spas. Her experience also spans the corporate world, with more than 16 years working as a sales director for several leading medical device companies, such as Zeltiq, which launched Coolsculpting in the United States and Canada; Medicis (now Galderma); EMD Serono; and Johnson & Johnson.


    Tim Sawyer

    Tim Sawyer is the president and co-founder of Crystal Clear Digital Marketing which provides health and wellness professionals with a fully integrated digital marketing system with a focus on the aesthetic market. Since co-founding Crystal Clear, Sawyer has been published in Dermatology Times, Cosmetic Surgery Times, and Med Spa Management, writing about the new technology eco-system that has emerged in the medical spa community.


    Alex Thiersch

    Alex Thiersch, JD, is the Founder and Director of the American Med Spa Association, and he is also a partner at the business, healthcare, and aesthetic law firm of ByrdAdatto. He has extensive experience representing industry professionals before state medical boards, and is one of the most sought after speakers in the country regarding matters of practice management and medical aesthetic law including conferences for the American Society of Plastic Surgeons, the American Society for Aesthetic Plastic Surgery, the Global Aesthetics Conference, Vegas Cosmetic Surgery, the American Academy of Anti-Aging Medicine, The Medical Spa Show, and others.




    Sponsors


    Contact us for information about exhibitor opportunities.



    Hotel

    Sofitel Los Angeles at Beverly Hills
    8555 Beverly Blvd.
    Los Angeles, CA 90048

     


     


    Group Rate: $229.00++ per night (Rate applicable on Friday, April 5 and Saturday, April 6).


    The hotel room block is is now closed. To book your room, call the hotel directly at 310-278-5444 and ask for best available rate.

    Sofitel LA at Beverly Hills is 10.5 miles from Los Angeles Airport and 12 miles from Burbank Airport. AmSpa attendees receive discounted parking of $12 per day (from $18) for daily drive-in and $30 per night for overnight valet parking (from $45 per night).



Contact Us

224 N Desplaines, Ste. 600S
 Chicago, IL 60661

Phone: 312-981-0993

Fax: 888-827-8860

Mission

AmSpa provides legal, compliance, and business resources for medical spas and medical aesthetic practices.

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