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California Medical Spa & Aesthetic Boot Camp
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California Medical Spa & Aesthetic Boot Camp

April 7 - 8, 2018

Los Angeles, California

Marina del Rey Marriott

This two-day course covers:
  • Who can fire a laser, administer injectables, or perform other medical aesthetic treatments,
  • Who can legally own a medical spa or aesthetic practice,
  • How to create a profitable medical aesthetic business plan,
  • How to find, recruit, hire, and retain staff,
  • What you can do to attract and retain patients,
  • What treatments and procedures are trending in the industry,
  • ...and much more!

AmSpa's Medical Spa & Aesthetic Boot Camps are intense, two-day training seminars covering legal and business best-practices in non-invasive medical aesthetics. Both physicians and non-physicians alike will gain the tools to open and/or run an efficient, profitable, and legally compliant medical spa or aesthetic practice.

Sign up now for this premium-value seminar to receive:
  • In-depth executive workshop on operations, marketing, laws, medical spa planning, and more!
  • Handbook and flash drive with reference resources on how to open a med spa
  • Educational material certified for 5.5 AMA PRA Category 1 CME Credits
  • Breakfast and lunch both days, and a cocktail reception on day 1

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    Full Price

    Non-members $ 995 00
    Members $ 895 00
    Additional Attendee $ 850 00
      Members save $100 off of the full ticket price!
      Success comes with instructions!

    Save $100 on an AmSpa Basic membership with purchase of a Boot Camp ticket!

    Contact us regarding exhibitor opportunities.


    8 – 8:30 am Registration and Continental Breakfast

    8:30 – 9 am Opening Keynote

    Speaker: Alex R. Theirsch, JD, AmSpa/ByrdAdatto
  • Welcome and overview of current state of the medical spa industry.

  • 9 – 10:30 am The Plan
    Speaker: Bryan Durocher, Durocher Enterprises
  • How to develop and write a medical spa business plan, step-by-step.
  • How to do market research for your medical aesthetics practice.
  • Timelines for opening a successful med spa. What is the competitive landscape of and need for your services in your area?
  • The Owner Breakdown: Which one are you?
  • Should you work with a consultant?
  • How to profitably design and lay out your space.

  • 10:30 – 10:45 am Morning Break

    10:45 – 11:45 pm The Financials
    Speaker: Dori Soukup, InSPAration Management
  • Money matters: Learning how much you need, how you can get it and how can you make the most of it.
  • Review typical one-year budget, profit-and-loss statement and proforma, and learn what’s important to keep an eye on.
  • Managing overhead—what’s appropriate for various business sizes/structures.
  • Putting financial metrics and goals into place and following up on them.

  • 11:45 am – 12:45 pm Lunch

    12:45 – 1:30 pm Hot Topics Panel
    Moderator: Alex R. Thiersch, JD, AmSpa/ByrdAdatto
    Panelists: Tim Sawyer, Crystal Clear Digital Marketing; Toni Lee Ortiz, Environ Skin Care; Jamie Isenhart, Sciton Laser

    1:30 – 3:30 pm The Law
    Speakers: Alex R. Thiersch, JD, AmSpa/ByrdAdatto; Renee Coover, JD, ByrdAdatto
  • Overview of regional rules and regulations affecting the medical spa, medical aesthetic and laser industries
  • Trademarking your brand.
  • Employment law basics.
  • Current hot topic state-specific issues affecting the industry.
  • Ownership: Who can own a medical spa? How best to structure a corporation?
  • Medical spa supervision and delegation: Must a physician be present and examine every new patient?
  • Anti-kickbacks - The laws surrounding referrals and gift cards.
  • Setting a compensation plan without violating fee-splitting laws

  • 3:30 – 4:00 pm Afternoon Break

    4 – 5 pm The Lessons
    Speaker: Louis Frisina, Frisina Consulting
  • Learn the habits the best medical spa practices have in common.

  • 5 – 6 pm The Digital Marketing Ecosystem
    Speaker: Tim Sawyer, Crystal Clear Digital Marketing
  • The importance of social media marketing
  • Designing an effective and profitable website
  • Email marketing
  • Discovering the difference between engagement and conversion
  • Connecting the practice’s current people, processes and tools directly to marketing ROI
  • How to grow your medical spa’s current and future patient base in today’s digital era

  • 6 – 7:30 pm Cocktail Reception
    8 – 8:30 am Continental Breakfast

    8:30 – 9 am The Anatomy of a $5 Million Medical Spa
    Speaker: Alex R. Thiersch, JD, AmSpa/ByrdAdatto

    9:00 – 10 am Building and Increasing Long-term Revenue
    Speaker: Bryan Durocher, Durocher Enterprises
  • How to cash in with medical spa retail.
  • Treatment programs.
  • VIP/loyalty program and monthly subscriptions.
  • When do I add treatments and how do I determine the correct price point.
  • How do you figure out an actual ROI?

  • 10 – 10:15 am Morning Break

    10:15 – 10:45 am The Treatments
    Speaker: Terri Ross, Lasky Aesthetics and Laser Center
    Treatments are the most exciting part of a medical spa business and they are developing at such a rapid pace that it is difficult to keep up! Findout more about the top medical spa treatments for your medical spa and medical aesthetic facility, and learn how to identify what treatments will work best for your patient demographic and your bottom line.

    10:45 – 11:15am The Consultation
    Speaker: Terri Ross, Lasky Aesthetics and Laser Center
    The most important part of a successful medical spa is getting patients in the door and getting them to purchase treatments. How do you turn your consultation room into the highest revenue generating space in your practice?
  • How to make consultations as profitable and useful as possible.
  • Who should be performing the consultation?
  • Determining whether it should have a price tag.
  • Data points, tracking methods and benchmarks.
  • Consultation demo with audience member.

  • 11:15 am – 12 pm Developing Clientele Through Social Media–Secrets of an RN Influencer
    Speaker: Vanessa Lee, RN
    Social media marketing has become one of the most powerful forces in driving business from younger consumer generations, including Millennials and the upcoming Generation Z. Although most medical spa owners are aware of the importance of social media, many don't understand how to best use it. Learn tips and tactics from leading aesthetic influencer, Vanessa Lee, RN, during this enlightening session.

    12 – 12:45 pm Lunch

    12:45 – 1:30 pm PANEL: The Social Media
    Moderator: Alex R. Thiersch, JD, AmSpa/ByrdAdatto
    Panelists: Tim Sawyer, Crystal Clear Digital Marketing; Dori Soukup, InSPAration Management; Terri Ross, Lasky Aesthetics; Jasmine Hill, Aesthetic Influencer; Vanessa Lee, RN
    What role do social media and online influencers play in your business?

    1:30 – 2:30 pm The Marketing Plan
    Speaker: Bryan Durocher, Durocher Enterprises
    Marketing techniques and avenues: Which ones are right for you?
  • How to develop and write a marketing plan, step-by-step.
  • Timing and frequency.
  • Budgeting benchmarks.
  • Marketing tips and tried-and-true techniques.
  • New marketing avenues that show promies.

  • 2:30 – 3:30 pm The Team
    Speaker: Dori Soukup, InSPAration Management
    The best medical spas all cite their staff as being the most important aspect of their success. This section will teach you how to find the right personnel; how to interview, train, and coach your team so they are loyal and successful; and how compensate and incentivize staff profitably.
  • Recruiting, interviewing and selecting the right team
  • Implementing a performance-based compensation model
  • Charting career paths
  • Employee retention
  • Investing in training and coaching
  • Rewarding and recognizing your team



    Renee Coover

    From the stage, to the board room, in the courtroom, and even on a TED Talk platform, Renee Coover is comfortable in front of any audience. Coover’s practice focuses on representing business clients, primarily focusing on the health care industry. She assists doctors, dentists, and other medical professionals with their businesses and regulatory challenges. She routinely advises and counsels business owners in proper corporate formation, complying with specific state laws and regulations, and implementing proper employment policies and practices for their business.

    Bryan Durocher

    Bryan Durocher is the author of Wakeup Live the Life You Love in Beauty, and is the founder of Durocher Enterprises. He was named one of the "Top 20 People to Know in the Beauty Industry" by Global Cosmetic Industry magazine, and provides coaching, consulting, global, industry trends, and marketing solutions for medical spa and spa professionals internationally.

    Louis Frisina

    Louis Frisina is a renowned biotechnology entrepreneur and aesthetics industry thought-leader. He is Harvard-educated with more than 30 years of success discovering new markets, and has been an advisor to several private equity and hedge funds for M&A and capital raise.

    Vanessa Lee

    Vanessa Lee, RN, is an advanced aesthetics nurse with more than nine years of experience in medical aesthetics. She has worked with some of the most prominent names in dermatology and plastic surgery from Beverly Hills to Newport Beach. She has gained a celebrity following and consistently works with the biggest beauty influencers in the industry. Lee is also the founder of Beauty Theory, an educational series for medical professionals.

    Terri Ross

    Terri Ross is managing partner and director of Lasky Aesthetics & Laser Center, which she transformed from a $500,000 to a $2.5 million business in the span of 18 months. She was also a consultant for world-renowned plastic surgeon Garth Fisher, M.D. when he opened his medical spa in Beverly Hills and has been working with world-renowned facial plastic surgeon and host of the TV show Botched, Dr. Paul Nassif, since 2012. Her experience also spans the corporate world working for several leading medical device companies such as Zeltiq, Medicis, EMD Serono and Johnson & Johnson.

    Tim Sawyer

    Tim Sawyer is the president and co-founder of Crystal Clear Digital Marketing which provides health and wellness professionals with a fully integrated digital marketing system with a focus on the aesthetic market. Since co-founding Crystal Clear, Sawyer has been published in Dermatology Times, Cosmetic Surgery Times, and Med Spa Management, writing about the new technology eco-system that has emerged in the medical spa community.

    Dori Soukup

    Dori Soukup is the founder and CEO of InSPAration Management, a firm specializing in spa and salon business development and advanced education. she is the recipient of the American Spa Preferred Educator award and is a sought-after global speaker within the spa and medical spa industries. She is a published author with articles and insights featured in national and international trade publications in addition to her book, Spa Business Secrets to Increase Profits.

    Alex Thiersch

    Alex Thiersch, JD, is the Founder and Director of the American Med Spa Association, and he is also a partner at the business, healthcare, and aesthetic law firm of ByrdAdatto. He has extensive experience representing industry professionals before state medical boards, and is one of the most sought after speakers in the country regarding matters of practice management and medical aesthetic law including conferences for the American Society of Plastic Surgeons, the American Society for Aesthetic Plastic Surgery, the Global Aesthetics Conference, Vegas Cosmetic Surgery, the American Academy of Anti-Aging Medicine, The Medical Spa Show, and others.



    Marina del Rey Marriott

    4100 Admiralty Way
    Marina del Rey, CA, 90292


    The AmSpa Room Block is now ended. To reserve a room at the Marina del Rey, please call 1-888-236-2427 and request the Marina del Rey property. Please ask for the best available rate. AmSpa group rate will not apply.

    Parking and Taxis
    The Marina del Ray Marriott does NOT offer complimentary shuttle to/from LAX. Average taxi fare is $20 (one way). Valet parking (only) is available for $39 per night on property. Self-parking is available in Marina Lot 10 at 4101 Admiralty way for $8/day on weekends and $6/day on weekdays and overnight parking is allowed. Spaces are on a first come first served basis for this lot and administered by the city.

    Contact Us

    224 N Desplaines, Ste. 600S
     Chicago, IL 60661

    Phone: 312-981-0993

    Fax: 888-827-8860


    AmSpa provides legal, compliance, and business resources for medical spas and medical aesthetic practices.

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