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AmSpa Medical Spa Boot Camp
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April 22 - 23, 2017

Marina del Rey Marriott
Marina del Rey, CA


Single Attendee: $995

AmSpa Member Price: $895

Bring staff members for $850 per additional person

AmSpa's Medical Spa Boot Camps are intense, two-day training seminars covering legal and business best-practices in the medical spa industry. Both physicians and non-physicians alike will gain the tools to open and/or run an efficient, profitable, and legally compliant medical spa or aesthetic practice.


This premium-value seminar includes:

  • Cutting-edge, executive workshop on operations, marketing, laws, medical spa planning, and more!
  • Handbook and flash drive with reference resources on how to open a med spa
  • Educational material certified for 5.5 AMA PRA Category 1 CME Credits
  • Breakfast and lunch both days, and a cocktail reception on day 1

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Register Today!

"I opened my medical spa one year after attending AmSpa's workshop. I still have the binder on my desk within easy reach! I have found all of their recommendations including business partners, products, and best med spa practices to be right on. I just keep going back for more!"

- Nicole Norris, MD
Nicole Norris MD Medical Spa

"We never would have gotten through the quagmire of legal, insurance, compliance, planning, accounting, personnel, the list goes on... without AmSpa and Alex. We were above projections for year one and year two is off to a fierce start."

- Glori Traeder, APN, CNP,
Paige C. Holt, MD and Glori Traeder,
CNP Plastic Surgery and Aesthetics 

"I would highly recommend this course to any physician or surgeon starting a practice. The lessons learned are not taught in medical school and are essential to growing and maintaining a successful medical spa and
cosmetic practice."


- Brandon H. Robinson, CEO/President,
Skin Body Soul

Final Agenda for AmSpa Medical Spa Boot Camp

Day 1: Saturday, April 22, 2017

8 8:30 am—Breakfast & Registration


8:30 9 am Welcome
Speaker: Alex R. Thiersch, JD, AmSpa/Byrd Adatto
Welcome and overview of current state of the medical spa industry.

9 10:30 am The Plan
Speaker: Bryan Durocher - Durocher Enterprises 
How to do market research for your medical aesthetics practice.
Who is your client?
What is the competitive landscape of and need for your services in your area?
How to draft a business plan for a medical spa or a medical aesthetics facility.
Should you work with a consultant?
How to profitably design and lay out your space.
Planning for the launch: timeline, events, marketing efforts, and more.

10:30 - 10:45 am: Morning Break

10:45  11:45 am The Team
Dori Soukup, InSPAration Management
Recruiting, interviewing, and selecting the right team
Implementing a performance-based compensation model
Charting career paths
Employee retention
Investing in training and coaching
Rewarding and recognizing your team

11:45am – 12:45 pm Lunch

12:45 pm – 1:30 pm Hot Topics Panel
Moderator:  Alex R. Thiersch, JD, AmSpa/Byrd Adatto; PANELISTS: Franck Joly, Environ/Dermaconcepts; Tim Sawyer, Crystal Clear Digital Marketing; Sciton, Jamie Isenhart
Industry experts converge on AmSpa’s Boot Camps to provide information on the hottest trends and topics in the industry.

1:30  3 pm The Financials
Speaker: Bryan Durocher, Durocher Enterprises
Money matters: Learning how much you need, how you can get it and how can you make the most of it? 
Best accounting practices
Common tax write-offs/deductions
Managing overhead—what’s appropriate for various business sizes/structures
Putting financial metrics and goals into place and following up on them

3:30 pm Break: Afternoon Break

3:30 pm – 5 pm Digital Marketing
Speaker: Tim Sawyer, Crystal Clear Digital Marketing
 The importance of social media marketing in the 21st century
 Designing an effective and profitable website
 CRM tools you need to know
 Discovering the difference between engagement and conversion
 Connecting the practice’s current people, processes and tools directly to marketing ROI
 How to grow your medical spa’s current and future patient base in today’s digital era



5 – 6 pm The Lessons
Speaker: Louis Frisina  
Anatomy of a successful medical spa: The 20 habits.

6 – 7:30 pm Cocktail Reception

Day 2: Sunday, April 23, 2017

8 – 8:30 am—Breakfast


8:30-9 am Opening Remarks
Speaker: Matt Taranto, Mint Aesthetics

9 – 10:30 am The Infrastructure
Speakers: Bryan Durocher, Durocher Enterprises; Franck Joly, Environ Skin Care
 Working with vendors who will work with you
 What to look for in education and marketing support
 Equipment that leads to success. When you should buy vs. lease.
 Systems you need to succeed (software, etc.)
 Incorporating effective pre and post procedure skin care to boost ROI 
 How do you figure out an actual ROI?

10:30 – 10:45 am Morning Break

10:45 – 12:30 pm  The Law
Speakers: Alex R. Thiersch, JD, AmSpa/Byrd Adatto; Michael S. Byrd, ByrdAdatto
Overview of regional rules and regulations affecting the medical spa, medical aesthetic and laser industries
Commissions: The fee-splitting conundrum – is it legal? Is Groupon fee-splitting?
Current hot topic state-specific issues affecting the industry.
Ownership: Who can own a medical spa? How best to structure a corporation?
Medical spa supervision and delegation: Must a physician be present and examine every new patient?
The laws surrounding referrals and gift cards.

12:30 pm – 1:30 pm Lunch

1:30 – 2 pm The Law—OSHA and HIPAA
Speakers: Alex R. Thiersch, JD, AmSpa/Byrd Adatto; Michael S. Byrd, ByrdAdatto
Common HIPAA liability exposures.
HITECH Act of 2009 with expanded HIPAA privacy rules in 2013 ... what they mean to you.
Policies and training needed to be HIPAA compliant OSHA compliance in a medical spa
5 steps to attaining OSHA compliance.
7 common areas where OSHA will get you.
What you should do should your OSHA surveyor pay you a visit.
How to write and teach your workplace safety programs, who should be trained, and what must be kept ongoing.

2– 3:30 pm The Long-term
Speaker: Dori Soukup, InSPAration Management
Key principles of success 
Now what? Implementation process
Steps to building a sustainable business
Setting measures for success
Effective growth strategies
Expansion—legal and planning
Gaining a competitive advantage

Click Here to Register!

Exhibitors and Sponsors
Crystal Clear  Sciton   

Host Hotel: Marina del Rey Marriott, 4100 Admiralty Way, Marina del Rey, CA


Contact Us

224 N Desplaines, Ste. 600S
 Chicago, IL 60661

Phone: 312-981-0993

Fax: 888-827-8860


AmSpa provides legal, compliance, and business resources for medical spas and medical aesthetic practices.

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