Medical Spa & Aesthetic Boot Camps 2018

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Medical Spa & Aesthetic Boot Camps

This two-day course covers:

Who can fire a laser, inject Botox or fillers, or perform other medical aesthetic treatments,
Who can legally own a medical spa or aesthetic practice,
How to create a profitable medical aesthetic business plan,
How to find, recruit, hire, and retain staff,
What you can do to attract and retain patients,
What treatments and procedures are trending in the industry,
...and much more!

2018 Boot Camp Dates

Click below to sign up today!

September 15 - 16 | Boston, Massachusetts

October 15 - 16 | Nashville, Tennessee

November 5 - 6 | Orlando, Florida

This premium-value seminar includes:

In-depth executive workshop on operations, marketing, laws, medical spa planning, and more!
Handbook and flash drive with reference resources on how to open a med spa
Educational material certified for 5.5 AMA PRA Category 1 CME Credits
Continental breakfast and lunch both days, and a cocktail reception on day 1

AmSpa's Medical Spa Boot Camps are intense, two-day training seminars covering legal and business best-practices in the medical spa industry. Both physicians and non-physicians alike will gain the tools to open and/or run an efficient, profitable, and legally compliant medical spa or aesthetic practice.

What our customers say?

This workshop exceeded my expectations - I look forward to applying my newfound knowledge to many areas of my business. I look forward to attending future events. Thank you - I feel like I have established a new business partner with AmSpa.

Sally Martin, RN, Owner
Monarch Beach Laser & Aesthetics

I believe that the information presented was exactly what anyone would need to create the foundation for a successful business. I was really pleased to know that I would have access to many tools even AFTER the Boot Camp to help me learn more and practically implement what I learned. Worth every penny!

Angela Thorn, Director of Guest Services
Dr. Robert Brown

Making the leap from being medically minded to being "retail minded" is one of the greatest challenges facing clinical professionals. Boot Camp has provided me the initial training to see myself and my services differently, and create a medical spa wellness program that improves the health and self-esteem of my patients.

David Bouslough, Physician
Flawless Faces

This seminar was worth flying across the country for! In all the conferences I’ve attended, none is more geared towards providing systems and structures for business ownership and growth. Membership to the AmSpa is an absolute must if you are a medical spa owner/manager. If you’re wondering if you should attend a Bootcamp...stop wondering and sign up today.

Emily Tryon, RN, Owner
Esthetic Solutions

Pricing

Early Bird Price

Non-members $ 920 00

Members $ 820 00

Additional Attendee $ 775 00

save $75

save an additional $100!

Full Price

Non-members $ 995 00

Members $ 895 00

Additional Attendee $ 850 00

save $100

Save $100 on an AmSpa Basic membership with purchase of a Boot Camp ticket!

Find a Boot Camp near you and sign up now!

Sample Agenda

Day 1 (Click to close)

8 – 8:30 am Registration and Breakfast

8:30 – 9 am Opening Keynote

Welcome and overview of current state of the medical spa industry.

9 – 10:30 am The Plan

How to develop and write a medical spa business plan, step-by-step.

How to do market research for your medical aesthetics practice.

Timelines for opening a successful med spa. What is the competitive landscape of and need for your services in your area?

The Owner Breakdown: Which one are you?

Should you work with a consultant?

How to profitably design and lay out your space.

10:30 – 10:45 am Morning Break

10:45 – 11:45 pm The Financials

Money matters: Learning how much you need, how you can get it and how can you make the most of it.

Review typical one-year budget, profit-and-loss statement and proforma, and learn what’s important to keep an eye on.

Managing overhead—what’s appropriate for various business sizes/structures.

Putting financial metrics and goals into place and following up on them.

11:45 pm – 12:45 pm Lunch

12:45 pm – 1:30 pm Hot Topics Panel
PANELISTS: TBA

1:30 – 3:30 pm The Law

Overview of regional rules and regulations affecting the medical spa, medical aesthetic and laser industries

Trademarking your brand.

Employment law basics.

Current hot topic state-specific issues affecting the industry.

Ownership: Who can own a medical spa? How best to structure a corporation?

Medical spa supervision and delegation: Must a physician be present and examine every new patient?

Anti-kickbacks - The laws surrounding referrals and gift cards.

Setting a compensation plan without violating fee-splitting laws

HIPAA

3:30 – 4:00 pm Afternoon Break

4 – 5 pm The Digital Marketing Ecosystem

The importance of social media marketing

Designing an effective and profitable website

Email marketing

Discovering the difference between engagement and conversion

Connecting the practice’s current people, processes and tools directly to marketing ROI

How to grow your medical spa’s current and future patient base in today’s digital era

5 – 6 pm The Lessons

Learn the habits the best medical spa practices have in common.

6 – 7:30 pm Cocktail Reception

Day 2 (Click to close)

8 – 8:30 am—Breakfast

8:30 – 9:30 am The Anatomy of a $5 Million Medical Spa

9:30 am – 10:30 am Building and Increasing Long-term Revenue

How to cash in with medical spa retail.

Treatment programs.

VIP/loyalty program and monthly subscriptions.

When do I add treatments and how do I determine the correct price point.

How do you figure out an actual ROI?

10:30 – 10:45 am Morning Break

10:45 – 11:15 am Selling Aesthetic Medicine: Attracting, Consulting, and Closing the Aesthetic Patient
The most important part of a successful medical spa is getting patients in the door and getting them to purchase treatments.

How to make consultations as profitable and useful as possible.

Who should be performing the consultation?

Determining whether it should have a price tag.

Data points, tracking methods and benchmarks.

11:15 am – 12:15 pm Building a Dream Team
The best medical spas all cite to their staff as being the most important aspect of their success. This section will teach you how to find the right personnel; how to interview, train, and coach your team so they are loyal and successful; and how compensate and incentivize staff profitably. Topics include:

Recruiting, interviewing and selecting the right team

Implementing a performance-based compensation model

Charting career paths

Employee retention

Investing in training and coaching

Rewarding and recognizing your team

12:15 pm – 1:15 pm Lunch

1:15 – 2:15 pm Selecting Your Treatments
How do you select which treatments to offer? Which treatments are necessary, which have the best ROI, and which should be avoided?

Getting a piece of the massive–and growing–aesthetic laser market

Injectables–the foundation of any medical spa

The 411 on microneedling, dermaplaning and microblading

The latest in cutting-edge treatments–PRP, stem cells, and more

How skin care can increase the profitability of your medical spa

2:15 – 3:15 pm Creating an Effective and Realistic Marketing Plan

Marketing techniques and avenues: Which ones are right for you?

How to develop and write a marketing plan, step-by-step.

Timing and frequency.

Budgeting benchmarks.

Marketing tips and tried-and-true techniques.

New marketing avenues that show promise.

3:15 – 3:45 pm PANEL: The Social Media

What role do social media and online influencers play in your business?

END OF PROGRAM

Speakers

Bryan Durocher

Bryan Durocher is the author of Wakeup Live the Life You Love in Beauty, and is the founder of Durocher Enterprises. He was named one of the "Top 20 People to Know in the Beauty Industry" by Global Cosmetic Industry magazine, and provides coaching, consulting, global, industry trends, and marketing solutions for medical spa and spa professionals internationally.

Louis Frisina

Louis Frisina is a renowned biotechnology entrepreneur and aesthetics industry thought-leader. He is Harvard-educated with more than 30 years of success discovering new markets, and has been an advisor to several private equity and hedge funds for M&A and capital raise.

Tim Sawyer

Tim Sawyer is the president and co-founder of Crystal Clear Digital Marketing which provides health and wellness professionals with a fully integrated digital marketing system with a focus on the aesthetic market. Since co-founding Crystal Clear, Sawyer has been published in Dermatology Times, Cosmetic Surgery Times, and Med Spa Management, writing about the new technology eco-system that has emerged in the medical spa community.

Dori Soukup

Dori Soukup is the founder and CEO of InSPAration Management, a firm specializing in spa and salon business development and advanced education. she is the recipient of the American Spa Preferred Educator award and is a sought-after global speaker within the spa and medical spa industries. She is a published author with articles and insights featured in national and international trade publications in addition to her book, Spa Business Secrets to Increase Profits.

Alex Thiersch

Alex Thiersch, JD, is the Founder and Director of the American Med Spa Association, and he is also a partner at the business, healthcare, and aesthetic law firm of ByrdAdatto. He has extensive experience representing industry professionals before state medical boards, and is one of the most sought after speakers in the country regarding matters of practice management and medical aesthetic law including conferences for the American Society of Plastic Surgeons, the American Society for Aesthetic Plastic Surgery, the Global Aesthetics Conference, Vegas Cosmetic Surgery, the American Academy of Anti-Aging Medicine, The Medical Spa Show, and others.

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