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Medical Spa & Aesthetic Boot Camps 2020
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COVID-19 Update: AmSpa's Medical Spa & Aesthetic Boot Camps

In light of the current national outbreak of COVID-19, AmSpa will be cancelling all previously scheduled Boot Camps in 2020. It is tentatively planning on holding the Boot Camp in Scottsdale (September 26 – 27, 2020) with limited seating.

Thirty days prior to the date, AmSpa will determine whether, based on the current state of the COVID crisis and local safety orders, it will definitely hold these events. In the meantime, AmSpa has opened up a wait list for those interested in attending the Scottsdale Boot Camp, which will be limited to 35 attendees.

If the event does take place, it will feature social distancing, and increased hygiene and safety measures. AmSpa is still open for business and is here to support our members through this time of uncertainty, and it is currently finalizing its 2021 Boot Camp dates and locations. Stay tuned for more information as it becomes available.

For medical spa business and legal education online and on-demand, check out AmSpa Masters: Virtual Boot Camp.

Medical Spa & Aesthetic Boot Camps

The wait list is now open!

September 26 – 27, 2020 | Scottsdale, AZ

Fill out this short 6-question form below to sign up for the wait list!

A premium-value seminar including:

  • Renowned industry experts helping to maximize your business from every angle, including operations, marketing and social media, laws, and medical spa planning;

  • A handbook and flash drive with presentation materials for easy review;

  • Reference material for additional ongoing support;

  • The opportunity to receive a free copy of Risk Management for the Practicing Physician—A CME monograph certified nationally for 5.5. Category 1 CME hours;

  • Continental breakfast and lunch provided on both days;

  • A cocktail reception on Saturday evening.

New in 2020!

  • Instagram Roundtable on Sunday afternoon
    Join AmSpa’s social media marketing team and some of the top aesthetic influencers in the country to learn how to grow your business on Instagram. This class welcomes all levels of experience and will be held in an intimate roundtable setting for attendees to ask one-on-one questions to the speakers.

AmSpa’s Medical Spa & Aesthetic Boot Camps are intensive two-day seminars covering legal and business best practices in the medical spa industry. These events are designed for all medical spa professionals looking to run efficient, compliant and profitable aesthetic practices.

Business Best-Practices
Discover how to run a profitable medical spa practice, including how to recruit, hire and retain an exceptional team; ways to affordably attract and keep patients; and more.
Medical Spa Growth Strategies
Ensure your medical aesthetic practice’s long-term success by learning when and how to expand your practice, metrics and processes to run your practice efficiently, keys to making your practice attractive to prospective buyers, and more.
Legal Compliance
Gain a better understanding of state and federal laws and how they affect your medical spa, including commonly misunderstood laws and regulations, how HIPAA impacts your daily business, ownership requirements, common marketing mistakes that can get you in hot water, and more!

Who Attends

Medical Spa Owners
Find legal strategies for business growth and greater profitability.
Start your medical spa venture on the right foot.
Run your business efficiently and compliantly.
Marketing Professionals
Learn to effectively spread the word about your practice.

Interested in vendor opportunities?

2020 Pricing

Early Bird
AmSpa Plus Member (Best Value to Bring Your Team!) $945.00 $1,095.00
Each additional team member $845.00 $995.00
AmSpa Basic Member $945.00 $1,095.00
Each additional team member $945.00 $1095.00
Non-member $1,045.00 $1,195.00
Each additional team member $945.00 $1,095.00
* Registration completed before 11:59pm EST

Sample Boot Camp Agenda

Final agenda will be posted soon, keep checking back!


8:00 am - 7:30 pm

Registration and Breakfast
Opening Keynote
The Plan

  • How to develop and write a medical spa business plan, step-by-step.
  • How to do market research for your medical aesthetics practice.
  • Timelines for opening a successful med spa. What is the competitive landscape of and need for your services in your area?
  • The Owner Breakdown: Which one are you?
  • Should you work with a consultant?
  • How to profitably design and lay out your space.

Morning Break

The Marketing Plan and Social Media
  • Marketing techniques and avenues: Which ones are right for you?
  • How to develop and write a marketing plan, step-by-step.
  • Timing and frequency.
  • Budgeting benchmarks.
  • Marketing tips and tried-and-true techniques.
  • New marketing avenues that show promise.


Medical Aesthetic Hot Topics Panel
The Law
    The ownership, supervision and delegation, and operations of MedSpas has challenged the industry, as the laws have historically been misunderstood or ignored. The presentation includes real world enforcement examples and pinpointed sources of risk affecting MedSpas and other aesthetic centers.

Afternoon Break

The Treatments
    Treatments are the most exciting part of a medical spa business and they are developing at such a rapid pace that it is difficult to keep up! Find out more about the top medical spa treatments for your medical spa and medical aesthetic facility, and learn how to identify what treatments will work best for your patient demographic and your bottom line.
The Digital Marketing Ecosystem
  • The importance of social media marketing
  • Designing an effective and profitable website
  • Email marketing
  • Discovering the difference between engagement and conversion
  • Connecting the practice’s current people, processes and tools directly to marketing ROI
  • How to grow your medical spa’s current and future patient base in today’s digital era

Cocktail Reception


8:00 am - 3:00 pm

Registration and Breakfast
Anatomy of a $5 Million Med Spa
The Financials
  • Money matters: Learning how much you need, how you can get it and how can you make the most of it.
  • Review typical one-year budget, profit-and-loss statement and proforma, and learn what’s important to keep an eye on.
  • Managing overhead—what’s appropriate for various business sizes/structures.
  • Putting financial metrics and goals into place and following up on them.

Morning Break

The Long-term Revenue
  • How to cash in with medical spa retail.
  • Treatment programs.
  • VIP/loyalty program and monthly subscriptions.
  • When do I add treatments and how do I determine the correct price point.
  • How do you figure out an actual ROI?
The Consultation
The most important part of a successful medical spa is getting patients in the door and getting them to purchase treatments. In this session, our speaker will teach the following.

  • How to make consultations as profitable and useful as possible.
  • Who should be performing the consultation?
  • Determining whether it should have a price tag.
  • Data points, tracking methods and benchmarks.
  • Consultation demo with audience member.


The Lessons
    Learn the habits the best medical spa practices have in common.
The Team
    The best medical spas all cite to their team members as being the most important aspect of their success. This section will teach you how to find the right personnel; how to interview, train, and coach your team so they are loyal and successful; and how compensate and incentivize staff profitably. Topics include:

  • Recruiting, interviewing and selecting the right team;
  • Implementing a performance-based compensation model;
  • Charting career paths;
  • Employee retention;
  • Investing in training and coaching; and
  • Rewarding and recognizing your team.
Instagram Roundtable
    From simple start-up questions like “how to download the app” to more advanced questions like “how to work with influencers” everyone can take away something new!


Contact Us

224 N Desplaines, Ste. 300
 Chicago, IL 60661

Phone: 312-981-0993

Fax: 888-827-8860


AmSpa provides legal, compliance, and business resources for medical spas and medical aesthetic practices.

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