Medical Spa & Aesthetic Boot Camps 2019

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Medical Spa & Aesthetic Boot Camps

This two-day course covers:

Who can fire a laser, inject Botox or fillers, or perform other medical aesthetic treatments,
Who can legally own a medical spa or aesthetic practice,
How to create a profitable medical aesthetic business plan,
How to find, recruit, hire, and retain staff,
What you can do to attract and retain patients,
What treatments and procedures are trending in the industry,
...and much more!

2019 Boot Camp Dates

What our customers say?

This workshop exceeded my expectations - I look forward to applying my newfound knowledge to many areas of my business. I look forward to attending future events. Thank you - I feel like I have established a new business partner with AmSpa.

Sally Martin, RN, Owner
Monarch Beach Laser & Aesthetics

I believe that the information presented was exactly what anyone would need to create the foundation for a successful business. I was really pleased to know that I would have access to many tools even AFTER the Boot Camp to help me learn more and practically implement what I learned. Worth every penny!

Angela Thorn, Director of Guest Services
Dr. Robert Brown

Making the leap from being medically minded to being "retail minded" is one of the greatest challenges facing clinical professionals. Boot Camp has provided me the initial training to see myself and my services differently, and create a medical spa wellness program that improves the health and self-esteem of my patients.

David Bouslough, Physician
Flawless Faces

This seminar was worth flying across the country for! In all the conferences I’ve attended, none is more geared towards providing systems and structures for business ownership and growth. Membership to the AmSpa is an absolute must if you are a medical spa owner/manager. If you’re wondering if you should attend a Bootcamp...stop wondering and sign up today.

Emily Tryon, RN, Owner
Esthetic Solutions

This premium-value seminar includes:

In-depth executive workshop on operations, marketing, laws, medical spa planning, and more!
Handbook and flash drive with reference resources on how to open a med spa
Educational material certified for 5.5 AMA PRA Category 1 CME Credits
Continental breakfast and lunch both days, and a cocktail reception on day 1

AmSpa's Medical Spa Boot Camps are intense, two-day training seminars covering legal and business best-practices in the medical spa industry. Both physicians and non-physicians alike will gain the tools to open and/or run an efficient, profitable, and legally compliant medical spa or aesthetic practice.

2019 Pricing

AmSpa Members

Early Bird Price $ 945 00

Additional Staff $ 845 00

Full Price $ 1095 00

Additional Staff $ 995 00

save $75

Non-members

Early Bird Price $ 1045 00

Additional Staff $ 945 00

Full Price $ 1195 00

Additional Staff $ 1095 00

save $75

Save $100 on an AmSpa Basic membership with purchase of a Boot Camp ticket!

Find a Boot Camp near you and sign up now!

Tentative Agenda

AmSpa's Medical Spa & Aesthetic Boot Camps are intense, two-day training seminars covering legal and business best-practices in non-invasive medical aesthetics. Both physicians and non-physicians alike will gain the tools to open and/or run an efficient, profitable, and legally compliant medical spa or aesthetic practice.

Day 1

8 – 8:30 am Registration and Breakfast

8:30 – 9:00 am Opening Keynote

9 – 10:30 am The Plan

>>See what you'll learn

How to develop and write a medical spa business plan, step-by-step.
How to do market research for your medical aesthetics practice.
Timelines for opening a successful med spa. What is the competitive landscape of and need for your services in your area?
The Owner Breakdown: Which one are you?
Should you work with a consultant?
How to profitably design and lay out your space.

10:30 – 10:45 am Morning Break

10:45 – 11:45 pm The Financials

>>See what you'll learn

Money matters: Learning how much you need, how you can get it and how can you make the most of it.
Review typical one-year budget, profit-and-loss statement and proforma, and learn what’s important to keep an eye on.
Managing overhead—what’s appropriate for various business sizes/structures.
Putting financial metrics and goals into place and following up on them.

11:45 pm – 12:45 pm Lunch

12:45 pm – 1:30 pm Medical Aesthetic Hot Topics Panel

1:30 – 3:30 pm The Law

>>See what you'll learn

Overview of regional rules and regulations affecting the medical spa, medical aesthetic and laser industries
Trademarking your brand.
Employment law basics.
Current hot topic state-specific issues affecting the industry.
Ownership: Who can own a medical spa? How best to structure a corporation?
Medical spa supervision and delegation: Must a physician be present and examine every new patient?
Anti-kickbacks - The laws surrounding referrals and gift cards.
Setting a compensation plan without violating fee-splitting laws
HIPAA

3:30 – 4:00 pm Afternoon Break

4 – 5 pm The Digital Marketing Ecosystem

>>See what you'll learn

The importance of social media marketing
Designing an effective and profitable website
Email marketing
Discovering the difference between engagement and conversion
Connecting the practice’s current people, processes and tools directly to marketing ROI
How to grow your medical spa’s current and future patient base in today’s digital era

5 – 6 pm The Lessons

>>See what you'll learn

Learn the habits the best medical spa practices have in common.

6 – 7:30 pm Cocktail Reception

Day 2

8 – 8:30 am Registration and Breakfast

8:30 – 9:30 am Anatomy of a $5 million Med Spa

9:30 am – 10:30 am Building and Increasing Long-term Revenue

>>See what you'll learn

How to cash in with medical spa retail.
Treatment programs.
VIP/loyalty program and monthly subscriptions.
When do I add treatments and how do I determine the correct price point.
How do you figure out an actual ROI?

10:30 – 10:45 am Morning Break

10:45 – 11:15 am Selling Aesthetic Medicine: Attracting, Consulting, and Closing the Aesthetic Patient

>>See what you'll learn

How to make consultations as profitable and useful as possible.
Who should be performing the consultation?
Determining whether it should have a price tag.
Data points, tracking methods and benchmarks.

11:15 am – 12:15 pm Building a Dream Team

>>See what you'll learn

Recruiting, interviewing and selecting the right team

Implementing a performance-based compensation model

Charting career paths

Employee retention

Investing in training and coaching

Rewarding and recognizing your team

12:15 pm – 1:15 pm Lunch

1:15 – 2:15 pm Selecting Your Treatments

>>See what you'll learn

Getting a piece of the massive–and growing–aesthetic laser market
Injectables–the foundation of any medical spa
The 411 on microneedling, dermaplaning and microblading
The latest in cutting-edge treatments–PRP, stem cells, and more
How skin care can increase the profitability of your medical spa

2:15 – 3:15 pm Creating an Effective and Realistic Marketing Plan

>>See what you'll learn

Marketing techniques and avenues: Which ones are right for you?
How to develop and write a marketing plan, step-by-step.
Timing and frequency.
Budgeting benchmarks.
Marketing tips and tried-and-true techniques.
New marketing avenues that show promise.

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Medical Spa & Aesthetic Boot Camps

This two-day course covers:

2019 Boot Camp Dates

What our customers say?

AmSpa Members

Non-members

Day 1

8 – 8:30 am Registration and Breakfast

8:30 – 9:00 am Opening Keynote

9 – 10:30 am The Plan

10:30 – 10:45 am Morning Break

10:45 – 11:45 pm The Financials

11:45 pm – 12:45 pm Lunch

12:45 pm – 1:30 pm Medical Aesthetic Hot Topics Panel

1:30 – 3:30 pm The Law

3:30 – 4:00 pm Afternoon Break

4 – 5 pm The Digital Marketing Ecosystem

5 – 6 pm The Lessons

6 – 7:30 pm Cocktail Reception

Day 2

8 – 8:30 am Registration and Breakfast

8:30 – 9:30 am Anatomy of a $5 million Med Spa

9:30 am – 10:30 am Building and Increasing Long-term Revenue

10:30 – 10:45 am Morning Break

10:45 – 11:15 am Selling Aesthetic Medicine: Attracting, Consulting, and Closing the Aesthetic Patient

11:15 am – 12:15 pm Building a Dream Team

12:15 pm – 1:15 pm Lunch

1:15 – 2:15 pm Selecting Your Treatments

2:15 – 3:15 pm Creating an Effective and Realistic Marketing Plan

3:15 – 3:45 pm PANEL: The Social Media

END OF PROGRAM