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Core Docs: Overcoming Generational Differences in Marketing, Advertising and Ethics

Thursday, April 26, 2018   (0 Comments)
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Core doctors—plastic surgeons, facial plastic surgeons, oculoplastic surgeons, and dermatologists—are, as their moniker suggests, the center of the medical aesthetic industry. As physicians, they are allowed to own and operate medical spas, and their fields of expertise coincide with many of the procedures sought by those who frequent these businesses. Historically, core doctors have made a lot of money by operating medical spas along with their more traditional practices.

However, in recent years, younger core doctors, nurse injectors, and medical spa owners have courted controversy by stepping outside the role of humble healer that physicians traditionally take on, and into another role: Celebrity provider. These doctors do not hesitate to market themselves and their businesses in ways that some older physicians find gauche and undignified, and they have created a great deal of controversy in the medical community by doing so. This generation gap must be addressed, but the issues at the heart of the matter must first be understood by both sides.

Read more at Modern Aesthetics >>


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