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Industry News: AmSpa

How to Build a Profitable Medical Aesthetic Practice

Thursday, November 30, 2017  
Posted by: Eric Atienza
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The average medical spa brings in $1 million per year according to the AmSpa 2017 Medical Spa State of the Industry Report, and top practices can approach $4–$5 million. Medical aesthetic facilities are medical practices, but they must also be structured and run like efficient businesses to draw patients and remain profitable.

Find out how the best practices do it at The Medical Spa Show, February 9–11, 2018 at the Aria Resort & Casino in Las Vegas.

Click here to register today!

Learn how to build and run your practice profitably with classes like:

Busting the Myth: You Can’t Make Money on Injectables
1:20–1:40pm, February 10, 2018 | General Session
Cosmetic injectables are the most sought-after treatments in the aesthetic industry, and are the number 1 revenue-driving treatment in non-invasive practices. Due to many factors including consumable costs and business inefficiency, however, many people have come to believe that injectables cannot be profitable. Learn how you can maximize your ROI by leveraging injectables in your practice. Shawna Chrisman of Destination Aesthetics, who used cosmetic injectables to turn her medical spa into one of the fastest growing cosmetic practices in the country, will teach you how you can turn your smallest treatment room into the most profitable square footage in your office.

The Crazy Ones: How to Identify, Weed Out and End Relationships With Bad Patients
1–1:20pm, February 10, 2018 | General Session
Believe it or not, one of those most important challenges of owning and running a medical spa or medical aesthetic practices involves more than a needle or a laser. Instead, it involves insight and the ability to understand people. Too often, this industry attracts incredibly difficult patients and knowing how to deal with them—and, sometimes, how to avoid them—can be more than half the battle. Terri Wojak, LE, President of True U Education will show you how. Wojak is a sought after expert in the aesthetic industry with over 17 years of experience. Her areas of expertise include skin care in a medical setting, education, and business development, and she has trained over 1200 estheticians and medical professionals on the importance of incorporating skin care into cosmetic medicine.

A Blueprint to Building Your Dream Team
4:20–4:40, February 10, 2018 | General Session
Success requires a team. Building a dream team is the best way to ensure accuracy, consistency and growth. Attend this session and discover the innovative C.L.A.R.I.T.I. hiring system. Learn tips on how to recruit, hire and train your team to set them up for success. Dori Soukup, Founder/CEO of InSPAration Management will teach this system and tools that guaranteed to positively impact your business and income. Throughout the past 15 years, Soukup has contributed to the success of spa companies worldwide; her passion is developing innovative, effective educational programs and business strategies leading to exponential growth and profits. She is the recipient of the American Spa Preferred Educator award and is a sought-after global speaker within the spa and medical spa industries.

How to Purchase Big Ticket Items
4:40–5pm, February 10, 2018 | General Session
One of the biggest challenges in a medical spa is procuring the equipment your business needs without going broke. In many cases a laser or body contouring machine can cost as much as a house. How do you know when to take the plunge? And when you do, how do you go about choosing between the myriad options and then ensure that your treatment rooms are full enough to warrant the expense? During this session, learn tactics and strategies for purchasing big ticket items for your medical spa from Bryan Munshower of Beauty Marx, a tech world alum who brought his experience to bear in the medical spa industry instituting new processes and strategies that have helped achieve a remarkable 400% growth in revenue.

Avoid Discounting! Marketing, Event Planning, and Promotions for Long-Term Patients
11:40-12pm, February 11, 2018 | General Session
When you offer patients and clients discounts from your medical spa or medical aesthetic facility, you are not only training them never to pay the full value of your services, you are also hamstringing your profitability. Learn how to provide value without discounting for happy patients and a robust bottom line from Rob Trow who, with his wife Carol, owns DermaConcepts USA, exclusive distributors for Environ Skin Care for the United States. Trow is an authority in the business of skin care and has published more than 100 articles for professional publications. He speaks frequently on current and emerging topics of interest at national and international meetings and to medical spas, aestheticians and physicians.

The Art of Sales and the Consultation
1-3pm, February 11, 2018 | Staff Training
The best medical aesthetic facilities in the country know that the consultation room can be the practice’s number one leading revenue generator. This two-hour interactive educational opportunity will teach and demonstrate the art of the sales and consultation process by the best in the business. Industry experts Bryan Durocher, Bryan Munshower, Terri Ross, and Dori Soukup will give you the skills to take your business to the next level of profitability. Come ready to learn, interact and develop skills that will help grow your career and your bank account. See the consultation process in-depth and defined.

Other talks at The Medical Spa Show to help you run your practice profitably include:
  • The Medical Spa Success Ecosystem
    9–9:30am, February 10, 2018 | General Session
    Speaker: Tim Sawyer, President/Co-founder of Crystal Clear Digital Marketing

  • Top New and Evergreen Treatments
    9:30–10am, February 10, 2018 | General Session
    Speaker: Terri Ross, Lasky Aesthetics & Laser Center

  • Profitable and Effective Chemical Peel Options
    1:40pm–2pm, February 10, 2018 | Clinical Track
    Speaker: Candace Noonan, Environ Skin Care/Dermaconcepts

  • Increase Your Bottom Line With Microneedling
    4:40–5pm, February 10, 2018 | Clinical Track
    Speaker: Michael McKenna, Bellus Medical

  • Success With Membership and Loyalty Programs
    9:30–10am, February 11, 2018 | Staff Training Track
    Speaker: Dori Soukup, InSPAration Management

  • Understanding the Four Different Communication Styles People Use and How to Sell to Them
    11–11:30am, February 11, 2018 | Staff Training Track
    Speaker: Bryan Durocher, Durocher Enterprises

  • From Order-takers to Revenue Generators
    11:30am–12pm, February 11, 2018 | Staff Training Track
    Speaker: Dori Soukup, InSPAration Management

  • Using Price Transparency to Generate Leads
    1:20-1:40pm, February 11, 2018 | General Session
    Speaker: Jonathan Kaplan, MD, MPH

Click here to see the full agenda!

Click here to register today!

Contact Us

224 N Desplaines, Ste. 600S
 Chicago, IL 60661

Phone: 312-981-0993

Fax: 888-827-8860


AmSpa provides legal, compliance, and business resources for medical spas and medical aesthetic practices.

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