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'Kindness Is Power' Initiative Launches during October's Eczema Awareness

Tuesday, October 10, 2017   (0 Comments)
Posted by: Aly Boeckh
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This October, in recognition of Eczema Awareness Month and National Bullying Prevention Awareness Month, Eau Thermale Avène, the award-winning skin care line with over 270 years of expertise in caring for sensitive skin, expands its #AveneHope program to launch its Kindness Is Power initiative. This new campaign is inspired by the story of Carissa Chilson, a tenacious and spirited12-year-old Eczema patient from Dallas-Fort Worth, Texas.

Since infancy, Carissa has been battling Eczema, a serious inflammation of the skin that causes dryness, intense itching, redness, sleep deprivation and other adverse effects. Carissa's chronic flare-ups not only left her skin raw, extremely irritated and open to infection, they also impacted her self-esteem. Classmates taunted and teased her about her condition and even spread untrue rumors that she was infectious. Desperate for a solution, Carissa's family explored every option for treatment of her Eczema, from steroids to homeopathic remedies---all to no avail. Carissa continued to suffer, both physically and emotionally. There seemed to be little hope—until Carissa and her family discovered Avène.

Read more at PR Newswire >>

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