Marketing campaigns might vary by practice but successful marketing always comes down to addressing three key issues, according to Adam DeGraide, CEO of Orlando, Fla.-Based Crystal Clear Digital Marketing.
Finding a higher quality and quantity of patients.
How to sell or serve patients.
And, most importantly, how to keep patients.
A practice marketing strategy that focuses on DeGraide’s “find, serve, keep” strategy can’t fail, he tells Dermatology Times. That’s because in order to find, serve and keep patients, practices have to focus on the fundamental strength of excellent customer service.