Dr. Derm has been in practice for three decades. He works hard, does no advertising, and does not even have a Facebook page. He is aware of peers who spend an extensive amount on marketing and social media; however he has had no interest. One day he finds out that a disgruntled patient has slandered his reputation on social media. In fact, he has been slandered on Facebook, Instagram, Yelp and Google.
This patient not only accused him of poor medical practice, but also videotaped his staff drinking beer in their nurse’s lounge. Even worse, the video has gone “viral” and has been seen by thousands. Dr. Derm is concerned this malicious act may ruin his career. The internet and social media are nothing more than a curse to Dr. Derm. Is there anything he can do?